{"id":32919,"date":"2023-07-31T09:54:07","date_gmt":"2023-07-31T09:54:07","guid":{"rendered":"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x"},"modified":"2023-07-31T10:08:41","modified_gmt":"2023-07-31T10:08:41","slug":"which-is-the-worst-rebranding-meta-vs-x","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x","title":{"rendered":"Which is the worst rebranding Meta Vs. X"},"content":{"rendered":"

Africa-Press – Mauritius. <\/strong><\/span>Elon Musk is the best thing that could have ever happened to Mark Zuckerberg. As Musk begins to change Twitter\u2019s branding to X, Facebook\u2019s rebrand to Meta doesn\u2019t seem all that bad. Zuckerberg might be good at lifting weights these days, but he still needs to pull Meta out from a seriously rough few years.<\/p>\n

After rebranding to Meta in 2021, the company formerly known as Facebook spent $13.7 billion on VR and AR in 2022, though its social VR apps like Horizon Worlds remain incredibly unpopular.<\/p>\n

Zuckerberg was once the most reviled man on the internet. We watched as he faced a social media executive\u2019s worst nightmare, testifying before the Senate over Facebook\u2019s blatant failure to protect user data.<\/p>\n

We laughed at him, not with him, as he shared his love for \u201csmoking meats\u201d and Sweet Baby Ray\u2019s barbecue sauce. We doubted our sense of reality when he took a big swing (and, so far, a big miss) and renamed his company Meta, quadrupling down on the bet that we all want to wear VR headsets all day.<\/p>\n

Enter Zuckerberg\u2019s saving grace: Elon Reeve Musk, FRS. You know what\u2019s even worse than investing $13.7 billion into something no one wants to pay for? Investing $44 billion into something that no one wants to pay for.<\/p>\n

Now, some people are thirsting after Zuckerberg because he\u2019s gotten pretty buff with all his cage fight training. Everything\u2019s coming up Mark, even Meta\u2019s stock!<\/p>\n

Musk and Zuckerberg have seemed somewhat serious about the possibility of cage fighting each other at the Roman Colosseum (personally, I want this fight to happen, because one TechCrunch manager has jokingly agreed to send me to Italy to cover the match, and I know he wasn\u2019t serious, but hey, isn\u2019t there a little truth to every joke?).<\/p>\n

But maybe the closest thing we\u2019ll get to that battle is now unfolding before us: which corporate branding sucks more, Meta or X? Twitter was a bit liberal with the whole bird thing, and Musk disliked that from the get-go, changing \u201cBirdwatch\u201d to be called \u201cCommunity Notes.<\/p>\n

\u201d But this all-encompassing branding change didn\u2019t come out of nowhere.<\/p>\n

Musk has made so many bad business decisions at Twitter (or are we calling it X now?) that some people have theorized he could just be trying to run it into the ground for fun.<\/p>\n

I don\u2019t think that\u2019s true, though. Musk has been obsessed with the letter X for decades now \u2014 his first big company was x. com, the domain he is now trying to redirect to Twitter.<\/p>\n

That venture would be renamed to PayPal, which makes a lot more sense for a company that helps people make payments on the internet. Musk calls his toddler X, instead of his full name, X \u00c6 A-12, and upon buying Twitter, he declared that he wanted to turn the company into \u201cX, the everything app.<\/p>\n

\u201d Not to mention that he already has SpaceX (get it? X?), and he just announced another company he is apparently building, which is called xAI.<\/p>\n

And soon we shall bid adieu to the twitter brand and, gradually, all the birds \u201cThere\u2019s absolutely no limit to this transformation,\u201d tweeted (or X-ed?) CEO Linda Yaccarino.<\/p>\n

\u201cX will be the platform that can deliver, well.
\n. everything. \u201d We all clowned on Facebook\u2019s name change to Meta, but it at least somewhat makes sense.<\/p>\n

Meta is a cohort of apps, just one of which is Facebook, but Facebook arguably isn\u2019t any more important than WhatsApp or Instagram. . . and don\u2019t forget Musk\u2019s personal kryptonite, Threads.<\/p>\n

It\u2019s kind of nice to be able to easily distinguish between whether we\u2019re talking about Facebook the platform or Facebook the company, even if Meta is a stupid name, referring to a metaverse that no one wants.<\/p>\n

After all, Google rebranded to Alphabet, since the company has grown considerably beyond just a search engine. But X is a preemptive rebrand that assumes that Twitter will soon house a family of apps like Meta, yet none of these apps exist yet.<\/p>\n

And even if Musk does pull off developing payments, texting, gaming or whatever he\u2019s doing, is X really a good name? Our headquarters tonight pic. twitter.<\/p>\n

com\/GO6yY8R7fO When using computers, we\u2019ve been conditioned to associate X with the button that you press to close out of something. Not great for user retention, there.<\/p>\n

Of course, XXX is shorthand for pornography, which I\u2019m not too pressed about, since that\u2019s one arena Musk actually could leverage to make Twitter profitable (advertisers already left anyway!).<\/p>\n

But that\u2019s not the case for now, and users have already pointed out that videos on Twitter could soon be referred to as \u201cX videos,\u201d which is the name of a porn site. Twitter\u2019s new logo could be ill-fated in any case, though, since it seems to be similar to a Unicode X character, making it difficult to copyright.<\/p>\n

Twitter doesn\u2019t even seem to have the scalable vector file of its new logo yet, judging by how it looked when projected in massive size on the side of Twitter\u2019s San Francisco HQ.<\/p>\n

So, the great Musk-Zuck cage fight is finally upon us. Unfortunately, it\u2019s a bit less exciting than an epic duel in the world\u2019s most iconic arena. It\u2019s a battle of bad choices.<\/p>\n

For More News And Analysis About Mauritius<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Mauritius. Elon Musk is the best thing that could have ever happened to Mark Zuckerberg. As Musk begins to change Twitter\u2019s branding to X, Facebook\u2019s rebrand to Meta doesn\u2019t seem all that bad. Zuckerberg might be good at lifting weights these days, but he still needs to pull Meta out from a seriously […]<\/p>\n","protected":false},"author":84,"featured_media":32918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,245,189,241],"class_list":["post-32919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-mauritius","tag-elon-musk","tag-mauritius"],"yoast_head":"\nWhich is the worst rebranding Meta Vs. X - Mauritius<\/title>\n<meta name=\"description\" content=\"Elon Musk is the best thing that could have ever happened to Mark Zuckerberg. As Musk begins to change Twitter\u2019s brandin ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which is the worst rebranding Meta Vs. X\" \/>\n<meta property=\"og:description\" content=\"Elon Musk is the best thing that could have ever happened to Mark Zuckerberg. As Musk begins to change Twitter\u2019s brandin ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x\" \/>\n<meta property=\"og:site_name\" content=\"Mauritius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-31T09:54:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T10:08:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/07\/sm_1690785387.134863.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Which is the worst rebranding Meta Vs. X\",\"datePublished\":\"2023-07-31T09:54:07+00:00\",\"dateModified\":\"2023-07-31T10:08:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x\"},\"wordCount\":928,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/07\/sm_1690785387.134863.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Mauritius\",\"Elon Musk\",\"Mauritius\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x\",\"url\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x\",\"name\":\"Which is the worst rebranding Meta Vs. X - Mauritius\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/07\/sm_1690785387.134863.jpg\",\"datePublished\":\"2023-07-31T09:54:07+00:00\",\"dateModified\":\"2023-07-31T10:08:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"Elon Musk is the best thing that could have ever happened to Mark Zuckerberg. As Musk begins to change Twitter\u2019s brandin ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/07\/sm_1690785387.134863.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/07\/sm_1690785387.134863.jpg\",\"width\":1280,\"height\":720,\"caption\":\"Which is the worst rebranding Meta Vs. X\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/mauritius\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Which is the worst rebranding Meta Vs. X\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#website\",\"url\":\"https:\/\/www.africa-press.net\/mauritius\/\",\"name\":\"Mauritius\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/mauritius\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Which is the worst rebranding Meta Vs. X - Mauritius","description":"Elon Musk is the best thing that could have ever happened to Mark Zuckerberg. As Musk begins to change Twitter\u2019s brandin ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x","og_locale":"en_US","og_type":"article","og_title":"Which is the worst rebranding Meta Vs. X","og_description":"Elon Musk is the best thing that could have ever happened to Mark Zuckerberg. As Musk begins to change Twitter\u2019s brandin ...","og_url":"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x","og_site_name":"Mauritius","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2023-07-31T09:54:07+00:00","article_modified_time":"2023-07-31T10:08:41+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/07\/sm_1690785387.134863.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"Which is the worst rebranding Meta Vs. X","datePublished":"2023-07-31T09:54:07+00:00","dateModified":"2023-07-31T10:08:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x"},"wordCount":928,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/07\/sm_1690785387.134863.jpg","keywords":["Africa Press","Africa Press-Mauritius","Elon Musk","Mauritius"],"articleSection":["all news","miscellaneous"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x","url":"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x","name":"Which is the worst rebranding Meta Vs. X - Mauritius","isPartOf":{"@id":"https:\/\/www.africa-press.net\/mauritius\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/07\/sm_1690785387.134863.jpg","datePublished":"2023-07-31T09:54:07+00:00","dateModified":"2023-07-31T10:08:41+00:00","author":{"@id":"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"Elon Musk is the best thing that could have ever happened to Mark Zuckerberg. As Musk begins to change Twitter\u2019s brandin ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x#primaryimage","url":"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/07\/sm_1690785387.134863.jpg","contentUrl":"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/07\/sm_1690785387.134863.jpg","width":1280,"height":720,"caption":"Which is the worst rebranding Meta Vs. X"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/which-is-the-worst-rebranding-meta-vs-x#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/mauritius\/"},{"@type":"ListItem","position":2,"name":"Which is the worst rebranding Meta Vs. X"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/mauritius\/#website","url":"https:\/\/www.africa-press.net\/mauritius\/","name":"Mauritius","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/mauritius\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/posts\/32919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/comments?post=32919"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/posts\/32919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/media\/32918"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/media?parent=32919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/categories?post=32919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/tags?post=32919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}