{"id":32980,"date":"2023-08-02T09:05:19","date_gmt":"2023-08-02T09:05:19","guid":{"rendered":"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues"},"modified":"2023-08-02T09:35:30","modified_gmt":"2023-08-02T09:35:30","slug":"twitter-rebrand-to-x-fraught-with-permit-trademark-issues","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues","title":{"rendered":"Twitter Rebrand to \u2018X\u2019 Fraught With Permit, Trademark Issues"},"content":{"rendered":"

Africa-Press – Mauritius. <\/strong><\/span>Earlier Sunday, owner Elon Musk revealed his plans to rebrand Twitter to \u201cX,\u201d then detailing that tweets will be known as \u201cXs. \u201d The social media platform that was until recently known as Twitter is removing the company\u2019s old name from signage at its San Francisco Market Street headquarters.<\/p>\n

Local media outlets saw the first five letters of the Twitter sign removed, with just the \u201cER\u201d remaining at the time of most recent reports. The letters were taken down and collected on the ground at around 12:45 p.<\/p>\n

m. local time. However, work stopped around 12:50 p. m. due to confusion about the work permit. Police said an individual working for Twitter had a work order but failed to properly report it to the building security and the building\u2019s owner, prompting police to temporarily stop work.<\/p>\n

Company owner Elon Musk began the rebranding of Twitter to X almost as soon as he announced it over the weekend. Musk asked fans to design a new logo for him, eventually picking one that he said would \u201ccertainly\u201d be \u201crefined.<\/p>\n

\u201d Later Sunday night, the logo began appearing in place of the social media site\u2019s iconic bird logo for some users on some platforms.<\/p>\n

While the old Twitter branding remains for some users on some platforms, Musk promised in a Tweet (or an \u201cX\u201d) that the old branding would soon be gone completely.<\/p>\n

Musk also changed his profile picture and the profile picture of the official \u201cTwitter\u201d account to the site\u2019s new logo. X. com also now redirects to Twitter. com.<\/p>\n

X users responded to the delayed signage removal and the rebrand in general with a mix of mocking and indifference, while others took the opportunity to dunk on the city of San Francisco.<\/p>\n

Trademark Issues At present, there is also a question of whether the \u201cX\u201d branding is even available for Musk to use for social media sites. Both Microsoft and Meta* hold trademarks of \u201cX.<\/p>\n

\u201d The Meta patent lists the service as potentially \u201cproviding interactive websites featuring technology that enable online users to create personal profiles\u201d that users can use \u201cfor broadcasting, transmitting, receiving, accessing, viewing, uploading, downloading, sharing, integrating, encoding, decoding, displaying, formatting, organizing, storing, caching, transferring and streaming of data, text, games, game content, digital media, images, music, audio, video and animations.<\/p>\n

\u201d Another listed use for the Meta trademark of X includes \u201conline social networking services.<\/p>\n

\u201d<\/p>\n

Microsoft\u2019s patent, first filed in 2002, lists \u201con-line chatrooms\u201d and \u201celectronic bulletin boards\u201d for users to share messages about video games and an online video game storefront.<\/p>\n

Both patents, particularly the Meta one, which seems related to a social media site, could cause legal problems for Musk, who has been in an online feud with Meta CEO Mark Zuckerberg.<\/p>\n

Musk has threatened to sue Meta for launching an X competitor called \u201cThreads\u201d and the two floated a potential cage fight being aired on Pay-Per-View.<\/p>\n

*Meta and its platforms are banned in Russia for extremist activities.<\/p>\n

For More News And Analysis About Mauritius<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Mauritius. Earlier Sunday, owner Elon Musk revealed his plans to rebrand Twitter to \u201cX,\u201d then detailing that tweets will be known as \u201cXs. \u201d The social media platform that was until recently known as Twitter is removing the company\u2019s old name from signage at its San Francisco Market Street headquarters. Local media outlets […]<\/p>\n","protected":false},"author":84,"featured_media":32979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,245,189,241],"class_list":["post-32980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-mauritius","tag-elon-musk","tag-mauritius"],"yoast_head":"\nTwitter Rebrand to \u2018X\u2019 Fraught With Permit, Trademark Issues - Mauritius<\/title>\n<meta name=\"description\" content=\"Earlier Sunday, owner Elon Musk revealed his plans to rebrand Twitter to \u201cX,\u201d then detailing that tweets will be known a ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter Rebrand to \u2018X\u2019 Fraught With Permit, Trademark Issues\" \/>\n<meta property=\"og:description\" content=\"Earlier Sunday, owner Elon Musk revealed his plans to rebrand Twitter to \u201cX,\u201d then detailing that tweets will be known a ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues\" \/>\n<meta property=\"og:site_name\" content=\"Mauritius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-02T09:05:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-02T09:35:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/08\/sm_1690956218.399252.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Twitter Rebrand to \u2018X\u2019 Fraught With Permit, Trademark Issues\",\"datePublished\":\"2023-08-02T09:05:19+00:00\",\"dateModified\":\"2023-08-02T09:35:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues\"},\"wordCount\":513,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/08\/sm_1690956218.399252.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Mauritius\",\"Elon Musk\",\"Mauritius\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues\",\"url\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues\",\"name\":\"Twitter Rebrand to \u2018X\u2019 Fraught With Permit, Trademark Issues - Mauritius\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/08\/sm_1690956218.399252.jpg\",\"datePublished\":\"2023-08-02T09:05:19+00:00\",\"dateModified\":\"2023-08-02T09:35:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"Earlier Sunday, owner Elon Musk revealed his plans to rebrand Twitter to \u201cX,\u201d then detailing that tweets will be known a ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/08\/sm_1690956218.399252.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/08\/sm_1690956218.399252.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Twitter Rebrand to \u2018X\u2019 Fraught With Permit, Trademark Issues\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/mauritius\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Twitter Rebrand to \u2018X\u2019 Fraught With Permit, Trademark Issues\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#website\",\"url\":\"https:\/\/www.africa-press.net\/mauritius\/\",\"name\":\"Mauritius\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/mauritius\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Twitter Rebrand to \u2018X\u2019 Fraught With Permit, Trademark Issues - Mauritius","description":"Earlier Sunday, owner Elon Musk revealed his plans to rebrand Twitter to \u201cX,\u201d then detailing that tweets will be known a ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues","og_locale":"en_US","og_type":"article","og_title":"Twitter Rebrand to \u2018X\u2019 Fraught With Permit, Trademark Issues","og_description":"Earlier Sunday, owner Elon Musk revealed his plans to rebrand Twitter to \u201cX,\u201d then detailing that tweets will be known a ...","og_url":"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues","og_site_name":"Mauritius","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2023-08-02T09:05:19+00:00","article_modified_time":"2023-08-02T09:35:30+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/08\/sm_1690956218.399252.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"Twitter Rebrand to \u2018X\u2019 Fraught With Permit, Trademark Issues","datePublished":"2023-08-02T09:05:19+00:00","dateModified":"2023-08-02T09:35:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues"},"wordCount":513,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/08\/sm_1690956218.399252.jpg","keywords":["Africa Press","Africa Press-Mauritius","Elon Musk","Mauritius"],"articleSection":["all news","miscellaneous"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues","url":"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues","name":"Twitter Rebrand to \u2018X\u2019 Fraught With Permit, Trademark Issues - Mauritius","isPartOf":{"@id":"https:\/\/www.africa-press.net\/mauritius\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/08\/sm_1690956218.399252.jpg","datePublished":"2023-08-02T09:05:19+00:00","dateModified":"2023-08-02T09:35:30+00:00","author":{"@id":"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"Earlier Sunday, owner Elon Musk revealed his plans to rebrand Twitter to \u201cX,\u201d then detailing that tweets will be known a ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues#primaryimage","url":"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/08\/sm_1690956218.399252.jpg","contentUrl":"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/08\/sm_1690956218.399252.jpg","width":1920,"height":1080,"caption":"Twitter Rebrand to \u2018X\u2019 Fraught With Permit, Trademark Issues"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/twitter-rebrand-to-x-fraught-with-permit-trademark-issues#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/mauritius\/"},{"@type":"ListItem","position":2,"name":"Twitter Rebrand to \u2018X\u2019 Fraught With Permit, Trademark Issues"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/mauritius\/#website","url":"https:\/\/www.africa-press.net\/mauritius\/","name":"Mauritius","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/mauritius\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/posts\/32980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/comments?post=32980"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/posts\/32980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/media\/32979"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/media?parent=32980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/categories?post=32980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/tags?post=32980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}