{"id":38043,"date":"2023-12-20T08:05:36","date_gmt":"2023-12-20T08:05:36","guid":{"rendered":"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content"},"modified":"2023-12-20T08:15:28","modified_gmt":"2023-12-20T08:15:28","slug":"numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content","title":{"rendered":"Numbers don\u2019t lie: Netflix releases first viewership data for its catalogue content"},"content":{"rendered":"

Africa-Press – Mauritius. <\/strong><\/span>Under pressure from advertisers and the industry to be more transparent about the ratings of its content, Netflix released the first of what it said would be a biannual list of all its shows and films and their hours viewed late on Tuesday night.<\/p>\n

The searchable list, which can be viewed and downloaded here, contains the titles of 99% of the shows and films that are currently within Netflix\u2019s entire viewing catalogue.<\/p>\n

The list of over 18 000 titles is the first of its What We Watched: A Netflix Engagement Report, releasing the number of hours watched per title between January and June 2023.<\/p>\n

It includes the viewing hours of South African productions such as the third season of Blood & Water (10.3 million hours), the first season of Savage Beauty (8.2 million hours), the first season of Young, Famous and African (6.2 million hours), the first season of Ludik (5.9 million), and films such as Silverton Siege (4.8 million hours) and Trippin\u2019 with the Kandasamys (300 000 hours).<\/p>\n

Viewing of South African content paled in comparison with Netflix\u2019s most viewed content in the review period, such as the first season of The Night Agent (812.1 million hours), Queen Charlotte: A Bridgerton Story (503 million hours) and the first season of Wednesday (507.7 million hours).<\/p>\n

Netflix\u2019s reluctance to release ratings data was parroted by streamers that launched after it, including Disney+, Apple TV+, Amazon Prime Video and MultiChoice\u2019s Showmax, which often send out press releases touting \u201crecord viewership\u201d or \u201cnew record viewing\u201d without providing any viewership data for advertisers or the industry to track content success or failure.<\/p>\n

\u201cThis is a big step forward for Netflix and our industry,\u201d the global video streamer said in a statement.<\/p>\n

\u201cWe believe the viewing information in this report \u2013 combined with our weekly Top 10 and Most Popular lists \u2013 will give creators and our industry deeper insights into our audiences, and what resonates with them.
\nThe list gives the hours viewers for every title, original and licensed, watched for over 50 000 hours, the premiere date for any Netflix TV series or film, and whether a title was available globally.<\/p>\n

Netflix noted that returning favourites and film sequels did well, including titles such as Ginny & Georgia; Alice in Borderland; The Marked Heart; Outer Banks; You; Queen Charlotte: A Bridgerton Story; XO Kitty; Murder Mystery 2 and Extraction 2.<\/p>\n

Netflix also touted the popularity of new series such as The Night Agent, The Diplomat, Beef, The Glory, Alpha Males, FUBAR and Fake Profile as having generated \u201chuge audiences and fandoms\u201d.<\/p>\n

The streaming service also noted the \u201centhusiasm for non-English stories, which generated 30% of all viewing\u201d, as well as the \u201cstaying power of titles on Netflix which extends well beyond their premieres\u201d. It also said the demand for older, licenced titles \u201cgenerates tremendous value for our members and for rights holders\u201d.<\/p>\n

During a half-hour press conference on Tuesday, Netflix co-CEO Ted Sarandos said: \u201cThe unintended consequence of not having more transparent data about our engagement was that it created an atmosphere of mistrust, over time, with producers and creators and the press about what was happening on Netflix.<\/p>\n

\u201d He called the release of the viewership data \u201can important milestone for our industry\u201d.<\/p>\n

\u201cThe most effective way to measure engagement is viewed hours.<\/p>\n

It\u2019s easy to understand; it mirrors measuring parties like Nielsen in the US; and it makes Netflix very easy to compare to other services,\u201d Sarandos said.<\/p>\n

\u201cOver time, we\u2019ve been getting increasingly more and more transparent about what people are watching on Netflix. When we started streaming 16 years ago, it was a pretty exotic proposition.<\/p>\n

There were no other streamers to compare to us and comparing live TV or live+ to Netflix was like comparing apples to oranges. \u201cAs we\u2019ve grown, streaming has become more mainstream, so we\u2019ve become much more open.
\nSarandos also said the release of the viewership data was \u201con the continuum of transparency as streaming has become more and more mainstream that it\u2019s more on par with other forms of media that have quite accessible information about how things are performing\u201d. He added that this would create \u201ca better environment for the guilds, for us, for the producers, creators, and for the press\u201d.<\/p>\n

For More News And Analysis About Mauritius<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Mauritius. Under pressure from advertisers and the industry to be more transparent about the ratings of its content, Netflix released the first of what it said would be a biannual list of all its shows and films and their hours viewed late on Tuesday night. The searchable list, which can be viewed and […]<\/p>\n","protected":false},"author":84,"featured_media":38042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[233,245,241,1793],"class_list":["post-38043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-mauritius","tag-mauritius","tag-netflix"],"yoast_head":"\nNumbers don\u2019t lie: Netflix releases first viewership data for its catalogue content - Mauritius<\/title>\n<meta name=\"description\" content=\"Under pressure from advertisers and the industry to be more transparent about the ratings of its content, Netflix releas ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Numbers don\u2019t lie: Netflix releases first viewership data for its catalogue content\" \/>\n<meta property=\"og:description\" content=\"Under pressure from advertisers and the industry to be more transparent about the ratings of its content, Netflix releas ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content\" \/>\n<meta property=\"og:site_name\" content=\"Mauritius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-20T08:05:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-20T08:15:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/12\/sm_1703047394.86955.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Numbers don\u2019t lie: Netflix releases first viewership data for its catalogue content\",\"datePublished\":\"2023-12-20T08:05:36+00:00\",\"dateModified\":\"2023-12-20T08:15:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content\"},\"wordCount\":719,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/12\/sm_1703047394.86955.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Mauritius\",\"Mauritius\",\"Netflix\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content\",\"url\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content\",\"name\":\"Numbers don\u2019t lie: Netflix releases first viewership data for its catalogue content - Mauritius\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/12\/sm_1703047394.86955.jpg\",\"datePublished\":\"2023-12-20T08:05:36+00:00\",\"dateModified\":\"2023-12-20T08:15:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"Under pressure from advertisers and the industry to be more transparent about the ratings of its content, Netflix releas ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/12\/sm_1703047394.86955.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/12\/sm_1703047394.86955.jpg\",\"width\":1024,\"height\":684,\"caption\":\"Numbers don\u2019t lie: Netflix releases first viewership data for its catalogue content\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/mauritius\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Numbers don\u2019t lie: Netflix releases first viewership data for its catalogue content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#website\",\"url\":\"https:\/\/www.africa-press.net\/mauritius\/\",\"name\":\"Mauritius\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/mauritius\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Numbers don\u2019t lie: Netflix releases first viewership data for its catalogue content - Mauritius","description":"Under pressure from advertisers and the industry to be more transparent about the ratings of its content, Netflix releas ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content","og_locale":"en_US","og_type":"article","og_title":"Numbers don\u2019t lie: Netflix releases first viewership data for its catalogue content","og_description":"Under pressure from advertisers and the industry to be more transparent about the ratings of its content, Netflix releas ...","og_url":"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content","og_site_name":"Mauritius","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2023-12-20T08:05:36+00:00","article_modified_time":"2023-12-20T08:15:28+00:00","og_image":[{"width":1024,"height":684,"url":"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/12\/sm_1703047394.86955.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"Numbers don\u2019t lie: Netflix releases first viewership data for its catalogue content","datePublished":"2023-12-20T08:05:36+00:00","dateModified":"2023-12-20T08:15:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content"},"wordCount":719,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/12\/sm_1703047394.86955.jpg","keywords":["Africa Press","Africa Press-Mauritius","Mauritius","Netflix"],"articleSection":["all news","miscellaneous"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content","url":"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content","name":"Numbers don\u2019t lie: Netflix releases first viewership data for its catalogue content - Mauritius","isPartOf":{"@id":"https:\/\/www.africa-press.net\/mauritius\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/12\/sm_1703047394.86955.jpg","datePublished":"2023-12-20T08:05:36+00:00","dateModified":"2023-12-20T08:15:28+00:00","author":{"@id":"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"Under pressure from advertisers and the industry to be more transparent about the ratings of its content, Netflix releas ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content#primaryimage","url":"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/12\/sm_1703047394.86955.jpg","contentUrl":"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2023\/12\/sm_1703047394.86955.jpg","width":1024,"height":684,"caption":"Numbers don\u2019t lie: Netflix releases first viewership data for its catalogue content"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/mauritius\/all-news\/numbers-dont-lie-netflix-releases-first-viewership-data-for-its-catalogue-content#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/mauritius\/"},{"@type":"ListItem","position":2,"name":"Numbers don\u2019t lie: Netflix releases first viewership data for its catalogue content"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/mauritius\/#website","url":"https:\/\/www.africa-press.net\/mauritius\/","name":"Mauritius","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/mauritius\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/posts\/38043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/comments?post=38043"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/posts\/38043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/media\/38042"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/media?parent=38043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/categories?post=38043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/mauritius\/wp-json\/wp\/v2\/tags?post=38043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}