Africa-Press – Mauritius. <\/strong><\/span>Squeezed between the United States and European Union sanctions, Russia has been exploring effective ways to increase the exports of its industrial products under \u201cMade-in-Russia\u201d program to traditional markets in Latin America, Asia and Africa.<\/p>\nThe primary strategic goal is to secure Russia\u2019s economic interests abroad while at the same time support Russian industries in raising revenue to modernize Soviet-era industries. But increasing exports especially to African markets, Russia has to confront market competition from Western players and Asian countries such as China, India and the Gulf states.<\/p>\n
In an interview, the former Director General, Russian Export Center and now the Chairman and CEO of Promsvyazbank, Peter Fradkov, explained that Russia has been making every effort to avoid the \u201craw-materials\u201d export model and focus on developing export-oriented industries and the launch of the Russian Export Center was a key step towards the development of a full-fledged national export support system.<\/p>\n
The Soviet Union made a significant contribution to the social and economic development of African countries by building large industrial and infrastructure facilities and helping to establish national education and health care systems. However, in the 1990s the Russian-African relations came virtually to a standstill.<\/p>\n
At present, Russia\u2019s foreign trade turnover with Africa is about $20 billion, which is a rather modest achievement. Nevertheless, the African continent remains a rather promising market for Russian industrial goods.<\/p>\n
Admittedly, the Government authorities, Inter-Governmental Commissions and the REC are primarily concerned with removing barriers for Russian exporters and opening up foreign markets for them in Africa. Reinforcement of positions of Russian exporters in Africa requires creation of certain conditions and the key task is penetration into the global market.<\/p>\n
For this purpose, the Russian Export Center has launched a program to promote Russian goods and services under a single country brand, \u201cMade in Russia\u201d, and in this context, Fradkov pointed out that, \u201cAfrica is a very important partner for us, though not an easy one,\u201d adding, that, \u201cRussian manufacturers have a number of specific competitive advantages. Let\u2019s take, for example, agricultural machinery. The main advantage of Russian products as compared to the counterparts by major foreign manufacturers is a lower price and almost the same level of capacity, quality and useful life.<\/p>\n
On the other hand, there are some difficulties still inherent in the Russia-African business partnership. According to Fradkov, there are still insufficient awareness of the real economic opportunities, market conditions and specific counterparts in African markets by Russian businesses and poor awareness of capabilities of Russian partners for Africans.\u201d<\/p>\n
\u201cWe are often faced with discriminatory barriers, which are there not because we are from Russia, but because we have just not thought about how to remove these barriers. Our primary task is to gradually change the thinking of Russian entrepreneurs, who are often skeptical about entering foreign markets, including Africa. Secondly, we strive to promote the image of Russia as a producer of diverse and high-quality products,\u201d he explained.<\/p>\n
With new trends and directions in global business, African countries have to look to the Eurasian region as a huge market for exports as well as make efforts to consolidate and strengthen economic cooperation, says Tatiana Cheremnaya, the president of ANO \u201cCenter for Effective Development of Territories\u201d and head of the working group on public-private partnership, \u201cBusiness Union of Eurasia\u201d, based in Moscow.<\/p>\n
Cheremnaya discussed here three main points and are as follows: The problems of effective cooperation between Russia and Africa are political in nature. Thus, the strengthening of Russia\u2019s position leads to the strengthening of its influence in the world, including in Africa and vice versa, sectional policy has significantly reduced Russian exports.<\/p>\n
The second problem for the development of Russian-African business is the lack of competitiveness of Russia which allows working only in the low-budget segment. This is due to structural problems in the Russian economy, the need for modernization, the bulk of the products produced during the Soviet Union.<\/p>\n
The third problem is competition from the United States, China and India as more developed countries with more advanced technological solutions, and from the European countries as the former \u201cpatrons\u201d of African countries.<\/p>\n
Russian President, Vladimir Putin, taking part in a congress during the Russian Business Week organized by the Russian Union of Industrialists and Entrepreneurs (RUIE) early February, discussed how innovative technology is reshaping the global business landscape. He, however, encouraged Russian industrialists and businesses participating in the forum to improve their business approaches in order to have competitive advantages in the global market place.<\/p>\n
\u201cThis is the most important thing. And fundamentally fresh markets for goods and services will become available, and new leaders will appear as well. Naturally, competition will exacerbate. Clearly, in a situation like that, no one will be playing fair with their competitors, including in the global business environment,\u201d Putin said.<\/p>\n
Russian leaders, at least for the past two decades, have observed the pace of cooperation by foreign players on the continent and have indicated interest in reviewing and deepening economic influence in Africa. In June 2009 after an African trip, Dmitri Medvedev, as then-president declared that it was not too late for Russia to play a role on the continent. Summing up his trip, he noted frankly that Russia was \u201calmost too late\u201d in engaging with Africa.<\/p>\n
\u201cWork with our African partners should have been started earlier and that Africa is waiting for our support,\u201d he said at that time. Acknowledging that the interest of major international players in Africa is actively discussed on the continent, and Medvedev declared: \u201cWe should be also involved.\u201d<\/p>\n
During a discussion panel within the XIV International Conference on Africa hosted by the Institute for African Studies, Evgeniy Korendyasov, head of the department for Russia-African Studies of the Institute for African Studies (IAS) and former Russian ambassador to the Republics of Mali and Burkina Faso, presented his research report titled \u201cRussia: A Difficult Comeback to Africa\u201d in which he has identified the key bottlenecks as political bureaucracy, lack of leadership and absence of a comprehensive plan of action for Africa.<\/p>\n
In his assessment, Russia is gradually emerging as a global player and is becoming stronger and stronger on the world arena after the Soviet era. \u201cUnderstandably, Africans expect that the level of Russia\u2019s influence to be as high as those of China, India Turkey and so forth. But, it\u2019s very difficult to penetrate the landscape of Africa. Russia today does not have a concrete policy agenda for Africa, its influence has been low over the years because of many obstacles that still remain to solve. Russian authorities need to design and roll out a long-term strategic plan for raising economic partnership with Africa,\u201d he said.<\/p>\n
Russia has trade centers established in Africa. But these Russian trade centers must necessarily embark on a \u201cDoing Business in Africa\u201d campaign to encourage Russian businesses to take advantage of growing trade and investment opportunities, to promote trade fairs and business-to-business matchmaking in key spheres in Africa.<\/p>\n
Quite recently, Maxim Matusevich, an associate professor and director, Russian and East European Studies Program, at the Seton Hall University, told me in an interview that \u201cin the past decade there was some revival of economic ties between Africa and Russia \u2013 mostly limited to arms trade and oil\/gas exploration and extraction. Russia\u2019s presence in Africa and within African markets continues to be marginal and I think that Russia has often failed to capitalize on the historical connection between Moscow and those African elites who had been educated in the Soviet Union.<\/p>\n
\u201cIt is possible that the ongoing crisis in the relations between Russia and the West will stimulate Russia\u2019s leadership to look for new markets for new sources of agricultural produce. Many African nations possess abundant natural resources and have little interest in Russia\u2019s gas and oil. As it was during the Soviet times, Russia can only offer few manufactured goods that would successfully compete with Western-made products. African nations will probably continue to acquire Russian-made arms, but otherwise, I see only few prospects for a diversification of cooperation in the near future.\u201d<\/p>\n
Former Ethiopian ambassador extraordinary and plenipotentiary to the Russian Federation, Professor Teketel Forssido, also explained that Russian businessmen think that business can be done from government to government levels (at the state levels) but in many countries business at the state levels has been complimented by private participation.<\/p>\n
Using government as an umbrella could be alright, countries such as India, China and others run businesses without government in Africa. The government, of course, has to clear the way for smooth business transactions. \u201cRussians are counting on the authorities to do business, but if they always rely on the state, business can be ineffective. That\u2019s why Russian businessmen are slow as we have seen it,\u201d he said.<\/p>\n
According to Forssido, Russia has to open its market for Africa and there are various ways to this. One surest way is to use the existing rules and regulations. The preferential treatments for agricultural products exist but Africans don\u2019t use them. Then, individual countries have to negotiate with the Russian government for their products to enter the market.<\/p>\n
Further, the African regional economic blocs can be useful instruments because these blocs are very important and can work with their counterparts to facilitate trade between Africa and Russia. For instance, in COMESA and SADC zones in Africa, goods and services move freely, and now I think these blocs should look into the line of working as regional economic blocs with Russia.<\/p>\n
\u201cAt the moment, China has done a lot in Africa despite worldwide criticisms. China is not the only player on the continent, but also India, Turkey and other serious players. But, when we talk about Russia, I think it\u2019s not comparable. China has largely involved in Africa, practically in all sectors as we can see. We expect that Russia can do more if they want to, looking at their huge potential capability. They still have their own priorities, anyway,\u201d he pointed out assertively.<\/p>\n
As already known, Moscow\u2019s long term goals include developing investment cooperation with African countries, widening the presence of Russian companies in the African markets through increased deliveries of industrial and food products, and enhancing Russia\u2019s participation in driving the economic development of Africa. At the same time, Russia needs to look at simplifying access to its market for African countries.<\/p>\n
In one of his speeches posted to the official website, Russian Foreign Minister, Sergei Lavrov, noted frankly: \u201cIt is evident that the significant potential of our economic cooperation is far from being exhausted and much remains to be done so that Russian and African partners know more about each other\u2019s capacities and needs. The creation of a mechanism for the provision of public support to business interaction between Russian companies and the African continent is on the agenda.\u201d<\/p>\n
moderndiplomacy<\/b><\/p>\n
For More News And Analysis About Mauritius<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"BY KESTER KENN KLOMEGAH Africa-Press – Mauritius. Squeezed between the United States and European Union sanctions, Russia has been exploring effective ways to increase the exports of its industrial products under \u201cMade-in-Russia\u201d program to traditional markets in Latin America, Asia and Africa. The primary strategic goal is to secure Russia\u2019s economic interests abroad while at […]<\/p>\n","protected":false},"author":84,"featured_media":40598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[233,245,241],"class_list":["post-40599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-files","tag-africa-press","tag-africa-press-mauritius","tag-mauritius"],"yoast_head":"\n
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