{"id":56374,"date":"2025-06-25T08:49:41","date_gmt":"2025-06-25T08:49:41","guid":{"rendered":"https:\/\/www.africa-press.net\/mauritius\/all-news\/meta-brings-ads-to-whatsapp"},"modified":"2025-06-25T10:23:06","modified_gmt":"2025-06-25T10:23:06","slug":"meta-brings-ads-to-whatsapp","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/mauritius\/all-news\/meta-brings-ads-to-whatsapp","title":{"rendered":"Meta brings ads to WhatsApp"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Mauritius. <\/strong><\/span><b>WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people who use the messaging service.<\/b><\/p>\n<p>Advertisements will be shown only in the app&#8217;s Updates tab, which is used by as many as 1.5 billion people each day. However, they won&#8217;t appear where personal chats are located, developers said.<\/p>\n<p>\u201cThe personal messaging experience on WhatsApp isn\u2019t changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads,\u201d WhatsApp said in a blog post.<\/p>\n<p>It\u2019s a big change for the company, whose founders, Jan Koum and Brian Acton, vowed to keep the platform free of ads when they created it in 2009.<\/p>\n<p>Facebook purchased WhatsApp in 2014, and the pair left a few years later. Parent company Meta Platforms Inc. has long been trying to generate revenue from WhatsApp.<\/p>\n<p>WhatsApp said ads will be targeted to users based on information like their age, the country or city where they&#8217;re located, the language they&#8217;re using, the channels they&#8217;re following in the app, and how they&#8217;re interacting with the ads they see.<\/p>\n<p>WhatsApp said it won&#8217;t use personal messages, calls and groups that a user is a member of to target ads to the user.<\/p>\n<p>It&#8217;s one of three advertising features that WhatsApp unveiled on Monday as it tries to monetise the app&#8217;s user base. Channels will also be able to charge users a monthly fee for subscriptions so they can get exclusive updates. And business owners will be able to pay to promote their channel&#8217;s visibility to new users.<\/p>\n<p>Most of Meta&#8217;s revenue comes from ads. In 2025, the Menlo Park, California-based company&#8217;s revenue totalled $164.5 billion and $160.6 billion of it came from advertising.<\/p>\n<p><strong>For More News And Analysis About <span style=\"color: #ff6600\">Mauritius<\/span> Follow <span style=\"color: #ff6600\">Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Mauritius. WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people who use the messaging service. Advertisements will be shown only in the app&#8217;s Updates tab, which is used by as many [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":56372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[241,1707,187],"class_list":["post-56374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-mauritius","tag-meta","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meta brings ads to WhatsApp - Mauritius<\/title>\n<meta name=\"description\" content=\"WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/meta-brings-ads-to-whatsapp\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta brings ads to WhatsApp\" \/>\n<meta property=\"og:description\" content=\"WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/meta-brings-ads-to-whatsapp\" \/>\n<meta property=\"og:site_name\" content=\"Mauritius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T08:49:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T10:23:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2025\/06\/sm_1750830657.783695.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"905\" \/>\n\t<meta property=\"og:image:height\" content=\"601\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/meta-brings-ads-to-whatsapp#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/meta-brings-ads-to-whatsapp\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Meta brings ads to WhatsApp\",\"datePublished\":\"2025-06-25T08:49:41+00:00\",\"dateModified\":\"2025-06-25T10:23:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/meta-brings-ads-to-whatsapp\"},\"wordCount\":324,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/meta-brings-ads-to-whatsapp#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2025\/06\/sm_1750830657.783695.jpg\",\"keywords\":[\"Mauritius\",\"Meta\",\"WhatsApp\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/mauritius\/all-news\/meta-brings-ads-to-whatsapp#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/meta-brings-ads-to-whatsapp\",\"url\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/meta-brings-ads-to-whatsapp\",\"name\":\"Meta brings ads to WhatsApp - 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