{"id":7420,"date":"2021-12-13T09:24:48","date_gmt":"2021-12-13T09:24:48","guid":{"rendered":"https:\/\/www.africa-press.net\/mauritius\/all-news\/mcmindfulness-buddhism-as-sold-to-you-by-neoliberals"},"modified":"2021-12-13T10:07:03","modified_gmt":"2021-12-13T10:07:03","slug":"mcmindfulness-buddhism-as-sold-to-you-by-neoliberals","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/mauritius\/all-news\/mcmindfulness-buddhism-as-sold-to-you-by-neoliberals","title":{"rendered":"McMindfulness: Buddhism as sold to you by neoliberals"},"content":{"rendered":"

Africa-Press – Mauritius. <\/strong><\/span>It is no accident that practices of meditation and mindfulness have become so ubiquitous in our neoliberal times Mindfulness is big business, worth in excess of US$1.0 billion in the US alone and linked \u2013 somewhat paradoxically \u2013 to an expanding range of must have products.<\/p>\n

These include downloadable apps (1300 at the last count), books to read or colour in, and online courses. Mindfulness practice and training is now part of a global wellness industry worth trillions of dollars.<\/p>\n

Mindfulness has its origins in Buddhist meditation teachings and encourages the quiet observation of habituated thought patterns and emotions. The aim is to interrupt what can be an unhealthy tendency to over-identify with and stress out about these transient contents of the mind.<\/p>\n

By doing so, those who practice mindfulness can come to dwell in what is often described as a more \u201cspacious\u201d and liberating awareness. They are freed from seemingly automatic tendencies (such as anxiety about status, appearances, future prospects, our productivity) that are exploited by advertisers and other institutions in order to shape our behaviour.<\/p>\n

In its original Buddhist settings, mindfulness is inseparable from the ethical life. The rapid rise and mainstreaming of what was once regarded as the preserve of a 1960s counterculture associated with a rejection of materialist values might seem surprising.<\/p>\n

But it is no accident that these practices of meditation and mindfulness have become so widespread. Neoliberalism and the associated rise of the \u201cattention economy\u201d are signs of our consumerist and enterprising times.<\/p>\n

Corporations and dominant institutions thrive by capturing and directing our time and attention, both of which appear to be in ever-shorter supply. The attention economy<\/p>\n

The celebrated French activist philosopher and psychotherapist F\u00e9lix Guattari observed some time ago that contemporary capitalism had begun to determine who we think we are.<\/p>\n

The power of corporate media, advertising, video games, Hollywood and the rise of social media condition how we present and think about ourselves. And in turn, our visions of ourselves participate in the production of all other commodities.<\/p>\n

As we have come to identify with our lives as consumers, our lives have been reduced to an infinite series of choices and transactions. At the same time, our relationships with a once flourishing biodiversity \u2013 both natural and cultural \u2013 atrophy and recede behind a series of screens, preserved only as televisual spectacle to salve our blighted collective sense of unease.<\/p>\n

So there is a great deal at stake for companies competing to commodify and colonise our attention. We are no longer mere consumers captured by chance by skillful marketing.<\/p>\n

We have become subjects and products formed in the interplay of algorithms, technology and newly minted corporate tools that mine our relationships, tastes, moods and intimate preferences.<\/p>\n

These are then fed back into the system in a perfect loop on platforms developed by Facebook, Apple, Netflix and a host of others now busily turning our attention into a tradeable commodity.<\/p>\n

But as our enclosure in this \u201cattention economy\u201d accelerates, our vulnerability to addiction, loneliness, depression and alienation is entrenched. The more we buy into a disenchanted world bereft of complexity, care and meaning, nature and other people appear to retreat behind a series of screens.<\/p>\n

McMindfulness Meanwhile mindfulness, a practice with its roots in Buddhism, has mushroomed in popularity. This may seem odd. But the popular, secular variety of \u201cmindfulness\u201d \u2013 or \u201cMcMindfulness\u201d, as it has been dubbed \u2013 can appear to offer a tailored, therapeutic response to many of the features of contemporary neoliberalism and the demands of the attention economy.<\/p>\n

Indeed mindfulness-based practices are merging with the neoliberal logic of \u201cself care\u201d. They seem to be consistent with the imperative that we increasingly take responsibility for our own individual fates as they are set adrift from community.<\/p>\n

This is a logic that has become pervasive across our public and private institutions, where \u201cself regulation\u201d in pursuit of resilience is the new watchword. Adapt \u2013 or perish.<\/p>\n

And so mindfulness is being sold as a respite from hyper-consumerism, or as support for our struggle to comply with pressures to enhance productivity in the workplace. It is being used, for example, as a form of self-discipline in the service of enhanced productivity in corporate and institutional settings.<\/p>\n

Equally, the practice is being deployed by institutions to help mitigate consequences at heightened moments of distress such as when staff are being prepared to adapt to news of their imminent redundancy.<\/p>\n

Back to Buddhism? So called secular therapeutic mindfulness practices, then, can operate on the same register as neoliberalism and the \u201cattention economy\u201d.<\/p>\n

That\u2019s why the philosopher Slavoj \u017di\u017eek once described Buddhism as the perfect supplement for a consumerist society. \u017di\u017eek was only half right. The real problem is the selective appropriation of Buddhist practices, stripped of their ethical and philosophical insights.<\/p>\n

As a result, mindfulness practices are too often presented and taught without adequate acknowledgement of the power structures that are themselves an important source of our distress.<\/p>\n

Buddhist scholarship differentiates between \u201cright mindfulness\u201d and \u201cwrong mindfulness\u201d. Mindfulness must be practised with attention to the operation of power and context if it is to generate useful and liberating insights.<\/p>\n

It is irreducible to exclusively personal or individual experience. Rather, it must be practised as a gateway to an ethics of care and community \u2013 the \u201cmindful commons\u201d.<\/p>\n

As the philosopher of care, Mar\u00eda Puig de la Bellacasa, reminds us, all knowledge is situated: knowing and thinking are inconceivable without attention to relations. These including relations of power, which can bear down on and move through our bodies, minds and places, influencing the way we think.<\/p>\n

Stripped of its ethical and contextual roots, mindfulness-based practices borrowed from Buddhist and Zen lineages risk shoring up the very sources of suffering from which the Buddha set out to liberate himself and others.<\/p>\n

But practised correctly, mindfulness \u2013 aligned with and informed by acknowledgement of powerful institutional sources of suffering \u2013 can be a pathway to critical engagement and resistance. Peter Doran Lecturer in Law, Queen\u2019s University Belfast<\/p>\n

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An Appeal Dear Reader 65 years ago Mauritius Times was founded with a resolve to fight for justice and fairness and the advancement of the public good.<\/p>\n

It has never deviated from this principle no matter how daunting the challenges and how costly the price it has had to pay at different times of our history.<\/p>\n

With print journalism struggling to keep afloat due to falling advertising revenues and the wide availability of free sources of information, it is crucially important for the Mauritius Times to survive and prosper.<\/p>\n

We can only continue doing it with the support of our readers. The best way you can support our efforts is to take a subscription or by making a recurring donation through a Standing Order to our non-profit Foundation. Thank you. SUBSCRIBE NOW Tags:buddhism, mcmindfulness, neoliberals<\/p>\n

It is no accident that practices of meditation and mindfulness have become so ubiquitous in our neoliberal times<\/b><\/p>\n

Mindfulness is big business, worth in excess of US$1.0 billion in the US alone and linked \u2013 somewhat paradoxically \u2013 to an expanding range of must have products.<\/p>\n

These include downloadable apps (1300 at the last count), books to read or colour in, and online courses. Mindfulness practice and training is now part of a global wellness industry worth trillions of dollars.<\/p>\n

Mindfulness has its origins in Buddhist meditation teachings and encourages the quiet observation of habituated thought patterns and emotions. The aim is to interrupt what can be an unhealthy tendency to over-identify with and stress out about these transient contents of the mind.<\/p>\n

By doing so, those who practice mindfulness can come to dwell in what is often described as a more \u201cspacious\u201d and liberating awareness. They are freed from seemingly automatic tendencies (such as anxiety about status, appearances, future prospects, our productivity) that are exploited by advertisers and other institutions in order to shape our behaviour.<\/p>\n

In its original Buddhist settings, mindfulness is inseparable from the ethical life. The rapid rise and mainstreaming of what was once regarded as the preserve of a 1960s counterculture associated with a rejection of materialist values might seem surprising.<\/p>\n

But it is no accident that these practices of meditation and mindfulness have become so widespread. Neoliberalism and the associated rise of the \u201cattention economy\u201d are signs of our consumerist and enterprising times.<\/p>\n

Corporations and dominant institutions thrive by capturing and directing our time and attention, both of which appear to be in ever-shorter supply. The celebrated French activist philosopher and psychotherapist F\u00e9lix Guattari observed some time ago that contemporary capitalism had begun to determine who we think we are.<\/p>\n

The power of corporate media, advertising, video games, Hollywood and the rise of social media condition how we present and think about ourselves. And in turn, our visions of ourselves participate in the production of all other commodities.<\/p>\n

As we have come to identify with our lives as consumers, our lives have been reduced to an infinite series of choices and transactions. At the same time, our relationships with a once flourishing biodiversity \u2013 both natural and cultural \u2013 atrophy and recede behind a series of screens, preserved only as televisual spectacle to salve our blighted collective sense of unease.<\/p>\n

So there is a great deal at stake for companies competing to commodify and colonise our attention. We are no longer mere consumers captured by chance by skillful marketing.<\/p>\n

We have become subjects and products formed in the interplay of algorithms, technology and newly minted corporate tools that mine our relationships, tastes, moods and intimate preferences.<\/p>\n

These are then fed back into the system in a perfect loop on platforms developed by Facebook, Apple, Netflix and a host of others now busily turning our attention into a tradeable commodity.<\/p>\n

But as our enclosure in this \u201cattention economy\u201d accelerates, our vulnerability to addiction, loneliness, depression and alienation is entrenched. The more we buy into a disenchanted world bereft of complexity, care and meaning, nature and other people appear to retreat behind a series of screens.<\/p>\n

Meanwhile mindfulness, a practice with its roots in Buddhism, has mushroomed in popularity. This may seem odd. But the popular, secular variety of \u201cmindfulness\u201d \u2013 or \u201cMcMindfulness\u201d, as it has been dubbed \u2013 can appear to offer a tailored, therapeutic response to many of the features of contemporary neoliberalism and the demands of the attention economy.<\/p>\n

Indeed mindfulness-based practices are merging with the neoliberal logic of \u201cself care\u201d. They seem to be consistent with the imperative that we increasingly take responsibility for our own individual fates as they are set adrift from community.<\/p>\n

This is a logic that has become pervasive across our public and private institutions, where \u201cself regulation\u201d in pursuit of resilience is the new watchword. Adapt \u2013 or perish.<\/p>\n

And so mindfulness is being sold as a respite from hyper-consumerism, or as support for our struggle to comply with pressures to enhance productivity in the workplace. It is being used, for example, as a form of self-discipline in the service of enhanced productivity in corporate and institutional settings.<\/p>\n

Equally, the practice is being deployed by institutions to help mitigate consequences at heightened moments of distress such as when staff are being prepared to adapt to news of their imminent redundancy.<\/p>\n

So called secular therapeutic mindfulness practices, then, can operate on the same register as neoliberalism and the \u201cattention economy\u201d. That\u2019s why the philosopher Slavoj \u017di\u017eek once described Buddhism as the perfect supplement for a consumerist society.<\/p>\n

\u017di\u017eek was only half right. The real problem is the selective appropriation of Buddhist practices, stripped of their ethical and philosophical insights.<\/p>\n

As a result, mindfulness practices are too often presented and taught without adequate acknowledgement of the power structures that are themselves an important source of our distress.<\/p>\n

Buddhist scholarship differentiates between \u201cright mindfulness\u201d and \u201cwrong mindfulness\u201d. Mindfulness must be practised with attention to the operation of power and context if it is to generate useful and liberating insights.<\/p>\n

It is irreducible to exclusively personal or individual experience. Rather, it must be practised as a gateway to an ethics of care and community \u2013 the \u201cmindful commons\u201d.<\/p>\n

As the philosopher of care, Mar\u00eda Puig de la Bellacasa, reminds us, all knowledge is situated: knowing and thinking are inconceivable without attention to relations. These including relations of power, which can bear down on and move through our bodies, minds and places, influencing the way we think.<\/p>\n

Stripped of its ethical and contextual roots, mindfulness-based practices borrowed from Buddhist and Zen lineages risk shoring up the very sources of suffering from which the Buddha set out to liberate himself and others.<\/p>\n

But practised correctly, mindfulness \u2013 aligned with and informed by acknowledgement of powerful institutional sources of suffering \u2013 can be a pathway to critical engagement and resistance. Peter Doran Lecturer in Law, Queen\u2019s University Belfast<\/p>\n

For More News And Analysis About Mauritius<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Mauritius. It is no accident that practices of meditation and mindfulness have become so ubiquitous in our neoliberal times Mindfulness is big business, worth in excess of US$1.0 billion in the US alone and linked \u2013 somewhat paradoxically \u2013 to an expanding range of must have products. These include downloadable apps (1300 at […]<\/p>\n","protected":false},"author":84,"featured_media":7419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,9,16],"tags":[233,245,241,1489],"class_list":["post-7420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-homepage-english","category-miscellaneous","category-twitter","tag-africa-press","tag-africa-press-mauritius","tag-mauritius","tag-mindfulness"],"yoast_head":"\nMcMindfulness: Buddhism as sold to you by neoliberals - Mauritius<\/title>\n<meta name=\"description\" content=\"It is no accident that practices of meditation and mindfulness have become so ubiquitous in our neoliberal times Mindful ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/mcmindfulness-buddhism-as-sold-to-you-by-neoliberals\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McMindfulness: Buddhism as sold to you by neoliberals\" \/>\n<meta property=\"og:description\" content=\"It is no accident that practices of meditation and mindfulness have become so ubiquitous in our neoliberal times Mindful ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/mauritius\/all-news\/mcmindfulness-buddhism-as-sold-to-you-by-neoliberals\" \/>\n<meta property=\"og:site_name\" content=\"Mauritius\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-13T09:24:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-13T10:07:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2021\/12\/img-61b71b2ce57be.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"421\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/mcmindfulness-buddhism-as-sold-to-you-by-neoliberals#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/mcmindfulness-buddhism-as-sold-to-you-by-neoliberals\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"McMindfulness: Buddhism as sold to you by neoliberals\",\"datePublished\":\"2021-12-13T09:24:48+00:00\",\"dateModified\":\"2021-12-13T10:07:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/mcmindfulness-buddhism-as-sold-to-you-by-neoliberals\"},\"wordCount\":2187,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/mcmindfulness-buddhism-as-sold-to-you-by-neoliberals#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mauritius\/sites\/61\/2021\/12\/img-61b71b2ce57be.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Mauritius\",\"Mauritius\",\"Mindfulness\"],\"articleSection\":[\"all news\",\"homepage-english\",\"miscellaneous\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/mauritius\/all-news\/mcmindfulness-buddhism-as-sold-to-you-by-neoliberals#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/mcmindfulness-buddhism-as-sold-to-you-by-neoliberals\",\"url\":\"https:\/\/www.africa-press.net\/mauritius\/all-news\/mcmindfulness-buddhism-as-sold-to-you-by-neoliberals\",\"name\":\"McMindfulness: Buddhism as sold to you by neoliberals - 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