{"id":13478,"date":"2022-02-06T15:28:01","date_gmt":"2022-02-06T15:28:01","guid":{"rendered":"https:\/\/www.africa-press.net\/mozambique\/all-news\/africa-technological-advances-helping-the-film-industry"},"modified":"2022-02-06T15:32:36","modified_gmt":"2022-02-06T15:32:36","slug":"africa-technological-advances-helping-the-film-industry","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/mozambique\/all-news\/africa-technological-advances-helping-the-film-industry","title":{"rendered":"Africa: Technological advances helping the film industry"},"content":{"rendered":"

Africa-Press – Mozambique. <\/strong><\/span>Two months ago, a Kenyan actor and screenwriter, Abel Mutua and his business partner, Philip Karanja took to the street carrying placards to promote their new movie and raise funds for another production.<\/p>\n

What stood out was their tongue-in-cheek messages, including this one: \u201cPlease buy our film. Inaongeza urembo na nguvu za kiume (it adds beauty and male potency),\u201d a play on an informal lamp-post and street-side advertising to capture the attention of potential buyers.<\/p>\n

The campaign, which encouraged viewers to pay as little as $1.80 to watch the film on the filmmakers\u2019 website, was then hyped through their Instagram handles \u2013 breaking geographical barriers to reach both a local and an international audience.<\/p>\n

Within five days, the campaign, which had targeted sales of 50,000 links through ticket sales, had paid off. To their delight, the film, \u2018A Grand Little Lie\u2019 had netted more than $37,000, ushering in a new way to distribute and monetise film content in Africa.<\/p>\n

\u201cThere is no Kenyan film that has ever made this much on sales,\u201d trumpeted Mutua on one of his Instagram posts.<\/p>\n

At the height of the pandemic, with low to zero physical audience numbers, Mutua was forced to start recording short films on his phone, leveraging affordable domestic internet data prices to share his content locally and the large Kenyan diaspora to pull a large international audience. There is an ongoing digital revolution across the continent, fuelled by the Covid-19 pandemic.<\/p>\n

\u201cToday, technology, affordable digital film equipment and the new ability to distribute but also monetise content directly to consumers via online platforms (from YouTube, other social media and Netflix to local mobile video services) is giving rise to a new economy for African content creators which bypasses traditional gatekeepers,\u201d says the UNESCO report.<\/p>\n

UNESCO lists Kenya, Rwanda, Ethiopia and Senegal among African markets where a new generation of creators is able to live from online revenues generated by their films.<\/p>\n

The shift to digital video filmmaking is also opening up new avenues for African filmmakers to showcase more and diverse African content to a global audience, creating new markets within and outside the continent. This global spotlight has affirmed global appeal for African stories, which are now attracting the interest of investors from the US and China.<\/p>\n

\u201cThese stakeholders have focused mainly on the large English-language markets of South Africa, Nigeria and Kenya, but their ambition to expand across the continent is indicating a shift to a future in which the African continent has the potential to generate sustainable business models, breaking with traditional subsidy-based funding models,\u201d explains the report.<\/p>\n

Currently, it is estimated that Africa\u2019s film and audiovisual sectors account for $5bn in revenues, employing 5 million people. UNESCO points to the potential to quadruple revenues to $20bn and the number of jobs to 20 million, annually.<\/p>\n

But to unlock this potential, the report says effective policies, adequate resources and an enabling environment are critical elements that cannot be overlooked.<\/p>\n

\u201cThere are positive signs that countries across the continent are waking up to the potential of their creative industries and more specifically of film and television,\u201d says the UNESCO report.<\/p>\n

According to the report: \u201cAt least seven countries, including Zambia, Zimbabwe and Sudan, are currently working on draft film policies, while a number of others are updating existing documents.\u201d<\/p>\n

For More News And Analysis About Mozambique<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Mozambique. Two months ago, a Kenyan actor and screenwriter, Abel Mutua and his business partner, Philip Karanja took to the street carrying placards to promote their new movie and raise funds for another production. What stood out was their tongue-in-cheek messages, including this one: \u201cPlease buy our film. Inaongeza urembo na nguvu za […]<\/p>\n","protected":false},"author":84,"featured_media":13477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,9,16],"tags":[233,281,283],"class_list":["post-13478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-homepage-english","category-miscellaneous","category-twitter","tag-africa-press","tag-africa-press-mozambique","tag-mozambique"],"yoast_head":"\nAfrica: Technological advances helping the film industry - Mozambique<\/title>\n<meta name=\"description\" content=\"Two months ago, a Kenyan actor and screenwriter, Abel Mutua and his business partner, Philip Karanja took to the street ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/mozambique\/all-news\/africa-technological-advances-helping-the-film-industry\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Africa: Technological advances helping the film industry\" \/>\n<meta property=\"og:description\" content=\"Two months ago, a Kenyan actor and screenwriter, Abel Mutua and his business partner, Philip Karanja took to the street ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/mozambique\/all-news\/africa-technological-advances-helping-the-film-industry\" \/>\n<meta property=\"og:site_name\" content=\"Mozambique\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-06T15:28:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-06T15:32:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/mozambique\/sites\/64\/2022\/02\/img-61ffe9ea16037.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"732\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/mozambique\/all-news\/africa-technological-advances-helping-the-film-industry#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mozambique\/all-news\/africa-technological-advances-helping-the-film-industry\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/mozambique\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Africa: Technological advances helping the film industry\",\"datePublished\":\"2022-02-06T15:28:01+00:00\",\"dateModified\":\"2022-02-06T15:32:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mozambique\/all-news\/africa-technological-advances-helping-the-film-industry\"},\"wordCount\":564,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mozambique\/all-news\/africa-technological-advances-helping-the-film-industry#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mozambique\/sites\/64\/2022\/02\/img-61ffe9ea16037.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Mozambique\",\"Mozambique\"],\"articleSection\":[\"all news\",\"homepage-english\",\"miscellaneous\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/mozambique\/all-news\/africa-technological-advances-helping-the-film-industry#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/mozambique\/all-news\/africa-technological-advances-helping-the-film-industry\",\"url\":\"https:\/\/www.africa-press.net\/mozambique\/all-news\/africa-technological-advances-helping-the-film-industry\",\"name\":\"Africa: Technological advances helping the film industry - 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