{"id":25470,"date":"2022-08-30T14:41:52","date_gmt":"2022-08-30T14:41:52","guid":{"rendered":"https:\/\/www.africa-press.net\/mozambique\/all-news\/realme-increases-research-budget-in-bid-to-improve-phones-quality"},"modified":"2022-08-30T14:55:36","modified_gmt":"2022-08-30T14:55:36","slug":"realme-increases-research-budget-in-bid-to-improve-phones-quality","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/mozambique\/all-news\/realme-increases-research-budget-in-bid-to-improve-phones-quality","title":{"rendered":"Realme increases research budget in bid to improve phones quality"},"content":{"rendered":"

Africa-Press – Mozambique. <\/strong><\/span>Realme, the world’s fastest-growing smartphone brand, has announced plans to increase its annual research and development budget by 58 per cent to anchor stability of the business as part of its long-term growth strategy.<\/p>\n

The increased investment will boost technology innovation and quality of smartphones shipped into Kenya and other markets beginning next year- as the brand positions itself to become the first choice for young people.<\/p>\n

\u201cThis means you can expect even more exceptional Number Series phones moving forward, as our Number Series is our essential product line, packing essential tech into a stylish package with an accessible price tag,\u201d said realme Chief Executive Officer, Sky Li.<\/p>\n

Since it begun operations four years ago, realme has recorded a stellar performance, headlined by 100 million smartphone sales across 61 markets in three years- propelling it to the world\u2019s top five brands in 30 markets.<\/p>\n

Unique technology, leap-forward performance and trend-setting designs pushed the brand\u2019s popularity among the GenZ\u2019s in emerging and developed markets higher.<\/p>\n

Coupled with a robust e-commerce distribution strategy saw the firm record a historical year-on-year growth of 548 percent in 2021.<\/p>\n

GT2, realme\u2019s first high-end product launched in 2022 is already enjoying record sales in Kenyan and other markets across the world.<\/p>\n

While significant investments will be placed on research and development, realme will not expand to new markets in the next 18 months as adoption of unified global product line will reduce product launches by 35 per cent in 2023.<\/p>\n

Instead, it will focus on consolidating China and Indian markets with \u2018tens of millions of shipments\u2019 and creating 15 markets including Kenya with \u2018millions of shipments,\u2019 over next three years.<\/p>\n

\u201cWe call this new market focus our \u201cMarket Cultivation\u201d strategy, which will place particular focus on our two 10-million shipment markets while working towards building a core of fifteen 1-million shipment markets,\u201d said Li.<\/p>\n

realme defied global supply chain disruptions to make it in the list of top five handset makers with record shipments to Africa.<\/p>\n

While annual Global smartphone shipments fell by 11 per cent to 311.2 million units in Q1 2022, realme was recording booming sales in Kenya and other markets on the continent.<\/p>\n

It recorded a strong start of the year, marked with a 550 per cent growth in global sale of its premium handset range and stellar performance of its affordable super smartphone in Kenya and other markets.<\/p>\n

Currently, realme has seven markets with shipments exceeding a million units annually.<\/p>\n

For More News And Analysis About Mozambique<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Mozambique. Realme, the world’s fastest-growing smartphone brand, has announced plans to increase its annual research and development budget by 58 per cent to anchor stability of the business as part of its long-term growth strategy. The increased investment will boost technology innovation and quality of smartphones shipped into Kenya and other markets beginning […]<\/p>\n","protected":false},"author":84,"featured_media":25469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,9,16],"tags":[233,281,283],"class_list":["post-25470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-homepage-english","category-miscellaneous","category-twitter","tag-africa-press","tag-africa-press-mozambique","tag-mozambique"],"yoast_head":"\nRealme increases research budget in bid to improve phones quality - Mozambique<\/title>\n<meta name=\"description\" content=\"Realme, the world's fastest-growing smartphone brand, has announced plans to increase its annual research and developmen ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/mozambique\/all-news\/realme-increases-research-budget-in-bid-to-improve-phones-quality\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Realme increases research budget in bid to improve phones quality\" \/>\n<meta property=\"og:description\" content=\"Realme, the world's fastest-growing smartphone brand, has announced plans to increase its annual research and developmen ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/mozambique\/all-news\/realme-increases-research-budget-in-bid-to-improve-phones-quality\" \/>\n<meta property=\"og:site_name\" content=\"Mozambique\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-30T14:41:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-30T14:55:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/mozambique\/sites\/64\/2022\/08\/postQueueImg_2-630e24d48ab9e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"756\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/mozambique\/all-news\/realme-increases-research-budget-in-bid-to-improve-phones-quality#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mozambique\/all-news\/realme-increases-research-budget-in-bid-to-improve-phones-quality\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/mozambique\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Realme increases research budget in bid to improve phones quality\",\"datePublished\":\"2022-08-30T14:41:52+00:00\",\"dateModified\":\"2022-08-30T14:55:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mozambique\/all-news\/realme-increases-research-budget-in-bid-to-improve-phones-quality\"},\"wordCount\":420,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mozambique\/all-news\/realme-increases-research-budget-in-bid-to-improve-phones-quality#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mozambique\/sites\/64\/2022\/08\/postQueueImg_2-630e24d48ab9e.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Mozambique\",\"Mozambique\"],\"articleSection\":[\"all news\",\"homepage-english\",\"miscellaneous\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/mozambique\/all-news\/realme-increases-research-budget-in-bid-to-improve-phones-quality#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/mozambique\/all-news\/realme-increases-research-budget-in-bid-to-improve-phones-quality\",\"url\":\"https:\/\/www.africa-press.net\/mozambique\/all-news\/realme-increases-research-budget-in-bid-to-improve-phones-quality\",\"name\":\"Realme increases research budget in bid to improve phones quality - 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