{"id":28376,"date":"2022-10-25T16:20:09","date_gmt":"2022-10-25T16:20:09","guid":{"rendered":"https:\/\/www.africa-press.net\/mozambique\/all-news\/marketing-a-powerful-tool-for-sme"},"modified":"2022-10-25T16:27:17","modified_gmt":"2022-10-25T16:27:17","slug":"marketing-a-powerful-tool-for-sme","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/mozambique\/all-news\/marketing-a-powerful-tool-for-sme","title":{"rendered":"Marketing: a powerful tool for SME"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Mozambique. <\/strong><\/span>Many entrepreneurs who are starting out often overlook the importance of marketing and solely rely on the strength and popularity of their product or services.<\/p>\n<p>Cla\u0301udia Chirindza, Head of Marketing and Communications at FNB Mozambique says, \u201cwhile this may be true, especially for some businesses who rely only on word of mouth as a marketing tool, entrepreneurs who are serious about growing their businesses need to go back to the drawing board and come up with a marketing strategy that will help them attract more customers and increase sales.\u201d<\/p>\n<p>\u201cOften, when entrepreneurs market their businesses, they assume that its only about putting their brands on social media platforms like Twitter or Instagram, without necessarily having a comprehensive marketing strategy and plan in place,\u201d adds Chirindza, as she unpacks tips for developing a business marketing strategy:<\/p>\n<p>Marketing strategy \u2013 as part of your marketing strategy, develop a marketing plan that aligns to your business objectives. For example, if your plan includes a social media plan or campaign \u2013 depending on the depth and frequency of your planned activities, you can then decide to appoint a social media manager or manage the activities yourself in alignment with the business\u2019 broader marketing activities. It\u2019s more than just randomly posting on Facebook and Instagram as and when you deem relevant.<\/p>\n<p>Competitive advantage \u2013 it\u2019s important to know and understand your competitors, determine your unique selling point, and what you can deliver to satisfy your customer needs. For example, when running a bakery, you could offer your customers discounts, such as a few custard cakes when buying three coffees.<\/p>\n<p>Free online marketing tools \u2013 online learning tools are available at no cost, which businesses can use to update their knowledge of marketing, entrepreneurship and more.<\/p>\n<p>Return on investments \u2013 in addition to the marketing activities that will be implemented, it is important to use the right tools to accurately measure and determine return on investment. This will help the business owners to determine whether their marketing activities have helped to deliver on their strategy.<\/p>\n<p>\u201cLastly \u2013 the importance of fully understanding your competitors, customers, market and landscape in which you operate and matching that with an adequate marketing plan that will help the business to reach its objectives \u2013 cannot not be overemphasized\u201d, concludes Cla\u0301udia.<\/p>\n<p><strong>For More News And Analysis About <a href=\"https:\/\/www.africa-press.net\/mozambique\">Mozambique<\/a> Follow <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Mozambique. Many entrepreneurs who are starting out often overlook the importance of marketing and solely rely on the strength and popularity of their product or services. Cla\u0301udia Chirindza, Head of Marketing and Communications at FNB Mozambique says, \u201cwhile this may be true, especially for some businesses who rely only on word of mouth [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":28375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[233,281,283],"class_list":["post-28376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-files","tag-africa-press","tag-africa-press-mozambique","tag-mozambique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing: a powerful tool for SME - Mozambique<\/title>\n<meta name=\"description\" content=\"Many entrepreneurs who are starting out often overlook the importance of marketing and solely rely on the strength and p ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/mozambique\/all-news\/marketing-a-powerful-tool-for-sme\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing: a powerful tool for SME\" \/>\n<meta property=\"og:description\" content=\"Many entrepreneurs who are starting out often overlook the importance of marketing and solely rely on the strength and p ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/mozambique\/all-news\/marketing-a-powerful-tool-for-sme\" \/>\n<meta property=\"og:site_name\" content=\"Mozambique\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-25T16:20:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-25T16:27:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/mozambique\/sites\/64\/2022\/10\/postQueueImg_5-63580e3fc0105.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1318\" \/>\n\t<meta property=\"og:image:height\" content=\"893\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/mozambique\/all-news\/marketing-a-powerful-tool-for-sme#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/mozambique\/all-news\/marketing-a-powerful-tool-for-sme\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/mozambique\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Marketing: a powerful tool for SME\",\"datePublished\":\"2022-10-25T16:20:09+00:00\",\"dateModified\":\"2022-10-25T16:27:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/mozambique\/all-news\/marketing-a-powerful-tool-for-sme\"},\"wordCount\":395,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/mozambique\/all-news\/marketing-a-powerful-tool-for-sme#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/mozambique\/sites\/64\/2022\/10\/postQueueImg_5-63580e3fc0105.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Mozambique\",\"Mozambique\"],\"articleSection\":[\"all news\",\"files\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/mozambique\/all-news\/marketing-a-powerful-tool-for-sme#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/mozambique\/all-news\/marketing-a-powerful-tool-for-sme\",\"url\":\"https:\/\/www.africa-press.net\/mozambique\/all-news\/marketing-a-powerful-tool-for-sme\",\"name\":\"Marketing: a powerful tool for SME - 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