Africa-Press – Namibia. PRESIDENT Hage Geingob says trade fairs should not be seen as mere marketing platforms, but as conduits for business innovation and catalysts for diversified economic growth.
Geingob was speaking at the official opening of the Opuwo Annual Trade Fair on Friday.
He said such events should generate new ways of contributing to socio-economic development and the rebuilding of the local economy of Opuwo and the Kunene region.
“In the same vein, we must embrace the advent of the fourth Industrial Revolution and harness the potential new technologies offered to remain competitive in the global economy,” he said.
Geingob urged those operating within the information and communication technology space to extend such technologies to the town and surrounding areas.
The president said he is pleased to note that the private sector continues to provide invaluable support to the Opuwo Trade Fair.
He said this makes the fair the premier regional platform for both established and fledgling companies to broaden their appeal locally, regionally and internationally.
“This vital skills transfer will equip our local farmers with the necessary skills to enhance competence as a means of unlocking economic potential in the agricultural sector,” he said.
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