Africa-Press – Namibia. Namibian beef is expanding its availability in Germany starting on 20 September.
Namibian rumpsteak will be featured as a monthly special at all Block House steak restaurants, a prominent chain with 42 locations throughout Germany.
The Namibia Investment Promotion and Development Board (NIPDB) supported the process as a facilitator.
Namibia holds the unique distinction of being the only African country approved to export beef to both the United States and Europe.
The agreement was secured with Eugen Block Holding GmbH, one of Germany’s leading owner-managed hospitality companies.
The decision comes after two and a half years of groundwork.
Eugen Block Holding GmbH currently operates 47 Block House steakhouses across Germany, as well as several locations of its Jim Block burger brand.
This milestone is the culmination of efforts to secure a consistent supply of Namibian beef in
the German market, a collaboration between Namibian beef producers, South Trade GmbH
and Eugen Block Holding GmbH.
The introduction of Namibian beef in Block House restaurants also aligns with NIPDB’s mission to promote Namibian products globally and highlight Namibia’s value proposition as a producer of trusted, safe and premium-quality food products.
“Namibian beef stands out not only for its quality, but for the values behind it, being
free-range, grass-fed, high animal welfare factors and sustainably produced. We are proud
to have helped bring this exceptional product to one of Europe’s most respected restaurant
groups,” says South Trade GmbH managing director Valentin Külbs.
By securing partnerships with major hospitality brands such as Block House, Namibia
continues to showcase its premium export offering while creating sustainable opportunities for Namibian farmers, processors and exporters.
“We are always looking to offer our guests something special. Namibian beef brings both quality and a compelling story of origin. It’s a perfect fit for our brand and our customers,” Block House Restaurantbetriebe AG chief executive Markus Gutendorff says.
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