{"id":24947,"date":"2022-07-15T13:05:35","date_gmt":"2022-07-15T13:05:35","guid":{"rendered":"https:\/\/www.africa-press.net\/namibia\/all-news\/messika-adds-value-addition-for-namibian-diamonds"},"modified":"2022-07-15T13:19:08","modified_gmt":"2022-07-15T13:19:08","slug":"messika-adds-value-addition-for-namibian-diamonds","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/namibia\/all-news\/messika-adds-value-addition-for-namibian-diamonds","title":{"rendered":"Messika adds value-addition for Namibian diamonds"},"content":{"rendered":"

Africa-Press – Namibia. <\/strong><\/span>Andre Messika Diamond, a supplier of polished diamonds to the luxury jewellery market that recently opened a polishing factory in Windhoek, this week opened the very first parcel of Namibian rough diamonds purchased from Namib Desert Diamonds. Ultimately, Messika\u2019s goal is to build a legacy in Namibia by responsibly using this precious resource for the benefit of the entire Namibian nation.<\/p>\n

At the parcel-opening, the company\u2019s founder Andre Messika said he plans on using their jewellery brand, Messika Paris, to promote the Namibian diamond and tourism industries.<\/p>\n

Messika Paris is an internationally renowned and respected jewellery brand, which has secured stars like Kendal Jenner, Gigi Hadid and Kate Moss as brand ambassadors.<\/p>\n

\u201cAt present, Namibia is already a remarkable and competitive destination for tourists because of its vast open spaces, natural beauty and diversity of cultural experiences. The international exposure Messika Paris brings will significantly contribute to the generation of foreign exchange earnings, foreign investments and the country\u2019s economy in general,\u201d Messika enthused.<\/p>\n

The company also plans to invest in local communities, as this infusion of foreign capital into local communities will carry not only a direct benefit but also indirect in the form of employment, which in turn will lead to an increase in income-producing locals and enhancing spending power. At present, 50% of Messika\u2019s workforce consists of people living with various disabilities.<\/p>\n

At the same occasion, tourism minister Pohamba Shifeta said the association of Messika with Namdia will make Namibia more attractive to celebrities associated and affiliated with the brand, which will in turn positively impact the domestic tourism sector.<\/p>\n

\u201cThe pragmatic creativity of this type of initiative is an immensely powerful tool that ignites innovative potential to eradicate unemployment not only among women and the youth, but also amongst one of the most vulnerable groups in our country, the disabled,\u201d he added.<\/p>\n

The Namibian tourism industry is currently fighting to survive as the impact of Covid-19 hollowed it out, causing mass business closures, layoffs and in turn unsustainable debt for the operators and employees alike, Shifeta explained.<\/p>\n

\u201cAs the world economy becomes more integrated and recovers from the aftermath of Covid-19 and the economic downturn, we are keen to see the establishment of symbiotic initiatives between the tourism sector and the diamond sector,\u201d the minister observed.<\/p>\n

For More News And Analysis About Namibia<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Namibia. Andre Messika Diamond, a supplier of polished diamonds to the luxury jewellery market that recently opened a polishing factory in Windhoek, this week opened the very first parcel of Namibian rough diamonds purchased from Namib Desert Diamonds. Ultimately, Messika\u2019s goal is to build a legacy in Namibia by responsibly using this precious […]<\/p>\n","protected":false},"author":84,"featured_media":24946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8,16],"tags":[234,236,233],"class_list":["post-24947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","category-twitter","tag-africa-press","tag-africa-press-namibia","tag-namibia"],"yoast_head":"\nMessika adds value-addition for Namibian diamonds - Namibia<\/title>\n<meta name=\"description\" content=\"Andre Messika Diamond, a supplier of polished diamonds to the luxury jewellery market that recently opened a polishing f ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/namibia\/all-news\/messika-adds-value-addition-for-namibian-diamonds\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Messika adds value-addition for Namibian diamonds\" \/>\n<meta property=\"og:description\" content=\"Andre Messika Diamond, a supplier of polished diamonds to the luxury jewellery market that recently opened a polishing f ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/namibia\/all-news\/messika-adds-value-addition-for-namibian-diamonds\" \/>\n<meta property=\"og:site_name\" content=\"Namibia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-15T13:05:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-15T13:19:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/nambia\/sites\/29\/2022\/07\/postQueueImg_5-62d1692e46fae.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"479\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/messika-adds-value-addition-for-namibian-diamonds#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/messika-adds-value-addition-for-namibian-diamonds\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/namibia\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Messika adds value-addition for Namibian diamonds\",\"datePublished\":\"2022-07-15T13:05:35+00:00\",\"dateModified\":\"2022-07-15T13:19:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/messika-adds-value-addition-for-namibian-diamonds\"},\"wordCount\":400,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/messika-adds-value-addition-for-namibian-diamonds#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/nambia\/sites\/29\/2022\/07\/postQueueImg_5-62d1692e46fae.jpg\",\"keywords\":[\"africa press\",\"Africa Press-Namibia\",\"namibia\"],\"articleSection\":[\"all news\",\"economy\",\"homepage-english\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/namibia\/all-news\/messika-adds-value-addition-for-namibian-diamonds#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/messika-adds-value-addition-for-namibian-diamonds\",\"url\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/messika-adds-value-addition-for-namibian-diamonds\",\"name\":\"Messika adds value-addition for Namibian diamonds - 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