{"id":57932,"date":"2023-11-08T15:32:09","date_gmt":"2023-11-08T15:32:09","guid":{"rendered":"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu"},"modified":"2023-11-08T15:53:37","modified_gmt":"2023-11-08T15:53:37","slug":"big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu","title":{"rendered":"Big Tech to face tougher rules on targeted political ads in EU"},"content":{"rendered":"

Africa-Press – Namibia. <\/strong><\/span>Big Tech firms will face new European Union rules to clearly label political advertising on their platforms, who paid for it and how much and which elections are being targeted, ahead of important votes in the bloc next year.<\/p>\n

The new political advertising rules, which were agreed by EU countries and European Parliament lawmakers late on Monday, will force social media groups such as Alphabet\u2019s Google (GOOGL.O), Meta Platforms to be more transparent and accountable.<\/p>\n

Violations of the new EU can be punished with fines up 6% of an ad provider\u2019s annual turnover.<\/p>\n

The rules will bar third country entities from sponsoring political advertising in the EU in the three months before an election or referendum and include a ban on ads that profile people based on ethnicity, religion or sexual orientation.<\/p>\n

\u201cThe new rules will make it harder for foreign actors to spread disinformation and interfere in our free and democratic processes,\u201d lawmaker MEP Sandro Gozi, who has been leading the process in the European Parliament, said in a statement.<\/p>\n

EU countries and EU lawmakers clinched a deal after thrash out details of the draft regulation, which was proposed last year by the European Commission.<\/p>\n

All online political ads will be available in an online ad repository.<\/p>\n

\u201cWe also secured a favourable environment for transnational campaigning in time for the next European Parliament elections,\u201d Gozi said.<\/p>\n

The European Parliament will hold elections in June next year, with many concerned about disinformation and foreign interference in the run-up to the polls.<\/p>\n

The bloc-wide rules will apply 18 months after they come into force, which is expected to be in 2025.<\/p>\n

Until then, measures regulating the non-discriminatory provision of cross-border political advertising \u2013 including for European political parties and political groups \u2013 will already be in place for the European Parliament elections in 2024.<\/p>\n

For More News And Analysis About Namibia<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Namibia. Big Tech firms will face new European Union rules to clearly label political advertising on their platforms, who paid for it and how much and which elections are being targeted, ahead of important votes in the bloc next year. The new political advertising rules, which were agreed by EU countries and European […]<\/p>\n","protected":false},"author":84,"featured_media":57931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[234,236,233],"class_list":["post-57932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-namibia","tag-namibia"],"yoast_head":"\nBig Tech to face tougher rules on targeted political ads in EU - Namibia<\/title>\n<meta name=\"description\" content=\"Big Tech firms will face new European Union rules to clearly label political advertising on their platforms, who paid fo ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Tech to face tougher rules on targeted political ads in EU\" \/>\n<meta property=\"og:description\" content=\"Big Tech firms will face new European Union rules to clearly label political advertising on their platforms, who paid fo ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu\" \/>\n<meta property=\"og:site_name\" content=\"Namibia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-08T15:32:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T15:53:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/nambia\/sites\/29\/2023\/11\/sm_1699446092.113079.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"544\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/namibia\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Big Tech to face tougher rules on targeted political ads in EU\",\"datePublished\":\"2023-11-08T15:32:09+00:00\",\"dateModified\":\"2023-11-08T15:53:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu\"},\"wordCount\":324,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/nambia\/sites\/29\/2023\/11\/sm_1699446092.113079.jpg\",\"keywords\":[\"africa press\",\"Africa Press-Namibia\",\"namibia\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu\",\"url\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu\",\"name\":\"Big Tech to face tougher rules on targeted political ads in EU - Namibia\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/namibia\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/nambia\/sites\/29\/2023\/11\/sm_1699446092.113079.jpg\",\"datePublished\":\"2023-11-08T15:32:09+00:00\",\"dateModified\":\"2023-11-08T15:53:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/namibia\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"Big Tech firms will face new European Union rules to clearly label political advertising on their platforms, who paid fo ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/nambia\/sites\/29\/2023\/11\/sm_1699446092.113079.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/nambia\/sites\/29\/2023\/11\/sm_1699446092.113079.jpg\",\"width\":960,\"height\":544,\"caption\":\"Big Tech to face tougher rules on targeted political ads in EU\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/namibia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Big Tech to face tougher rules on targeted political ads in EU\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/namibia\/#website\",\"url\":\"https:\/\/www.africa-press.net\/namibia\/\",\"name\":\"Namibia\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/namibia\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/namibia\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/namibia\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Big Tech to face tougher rules on targeted political ads in EU - Namibia","description":"Big Tech firms will face new European Union rules to clearly label political advertising on their platforms, who paid fo ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu","og_locale":"en_US","og_type":"article","og_title":"Big Tech to face tougher rules on targeted political ads in EU","og_description":"Big Tech firms will face new European Union rules to clearly label political advertising on their platforms, who paid fo ...","og_url":"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu","og_site_name":"Namibia","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2023-11-08T15:32:09+00:00","article_modified_time":"2023-11-08T15:53:37+00:00","og_image":[{"width":960,"height":544,"url":"https:\/\/static.africa-press.net\/nambia\/sites\/29\/2023\/11\/sm_1699446092.113079.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/namibia\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"Big Tech to face tougher rules on targeted political ads in EU","datePublished":"2023-11-08T15:32:09+00:00","dateModified":"2023-11-08T15:53:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu"},"wordCount":324,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/nambia\/sites\/29\/2023\/11\/sm_1699446092.113079.jpg","keywords":["africa press","Africa Press-Namibia","namibia"],"articleSection":["all news","miscellaneous"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu","url":"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu","name":"Big Tech to face tougher rules on targeted political ads in EU - Namibia","isPartOf":{"@id":"https:\/\/www.africa-press.net\/namibia\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/nambia\/sites\/29\/2023\/11\/sm_1699446092.113079.jpg","datePublished":"2023-11-08T15:32:09+00:00","dateModified":"2023-11-08T15:53:37+00:00","author":{"@id":"https:\/\/www.africa-press.net\/namibia\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"Big Tech firms will face new European Union rules to clearly label political advertising on their platforms, who paid fo ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu#primaryimage","url":"https:\/\/static.africa-press.net\/nambia\/sites\/29\/2023\/11\/sm_1699446092.113079.jpg","contentUrl":"https:\/\/static.africa-press.net\/nambia\/sites\/29\/2023\/11\/sm_1699446092.113079.jpg","width":960,"height":544,"caption":"Big Tech to face tougher rules on targeted political ads in EU"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/namibia\/all-news\/big-tech-to-face-tougher-rules-on-targeted-political-ads-in-eu#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/namibia\/"},{"@type":"ListItem","position":2,"name":"Big Tech to face tougher rules on targeted political ads in EU"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/namibia\/#website","url":"https:\/\/www.africa-press.net\/namibia\/","name":"Namibia","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/namibia\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/namibia\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/namibia\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/namibia\/wp-json\/wp\/v2\/posts\/57932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/namibia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/namibia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/namibia\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/namibia\/wp-json\/wp\/v2\/comments?post=57932"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/namibia\/wp-json\/wp\/v2\/posts\/57932\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/namibia\/wp-json\/wp\/v2\/media\/57931"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/namibia\/wp-json\/wp\/v2\/media?parent=57932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/namibia\/wp-json\/wp\/v2\/categories?post=57932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/namibia\/wp-json\/wp\/v2\/tags?post=57932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}