{"id":65446,"date":"2024-03-23T16:27:39","date_gmt":"2024-03-23T16:27:39","guid":{"rendered":"https:\/\/www.africa-press.net\/namibia\/all-news\/merger-creates-sustainable-media-platform"},"modified":"2024-03-23T17:23:40","modified_gmt":"2024-03-23T17:23:40","slug":"merger-creates-sustainable-media-platform","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/namibia\/all-news\/merger-creates-sustainable-media-platform","title":{"rendered":"Merger \u2018creates sustainable media platform\u2019"},"content":{"rendered":"

Africa-Press – Namibia. <\/strong><\/span>Future Media chief executive Gary Stroebel says the merger between TribeFire Studios and his company creates a more robust and sustainable media platform.<\/p>\n

He says media companies worlwide are feeling the impact of the dominance of both Google and Meta in terms of advertising and information dissemination.<\/p>\n

Future Media Namibia and TribeFire Studios on Monday announced that the merger between the two media companies has been successfully completed.Future Media is the home of Radio Wave, Fresh FM, Nova 1035 and Omulunga Radio.<\/p>\n

TribeFire Studios previously owned One Africa Television and 99FM.<\/p>\n

These media houses have now become subsidiaries of Namibia Future Media Holdings.<\/p>\n

\u201cThe Namibian media market is extremely competitive and even possibly overtraded in some sectors. This creates the distinct possibility that some participants become commercially unsustainable.<\/p>\n

\u201cA merger between TribeFire Studios and Future Media creates a more robust and sustainable media platform,\u201d Stroebel says.<\/p>\n

\u201cThis merger represents a strategic move to strengthen our position in the dynamic media industry. By combining our resources and expertise, we are better equipped to deliver enhanced value to our clients and audiences.<\/p>\n

\u201cThe blending of two excellent management teams also assists us to better navigate the evolving digital media landscape,\u201d he says.<\/p>\n

Future Media and TribeFire Studios in a joint media statement in 2022 said the two media companies agreed to merge.<\/p>\n

Former chief executive of TribeFire Studios Stefan Hugo says the consolidation is a proactive initiative, designed to ensure that Namibian media remains diverse and locally relevant.<\/p>\n

He now joins Future Media Namibia as an executive director.<\/p>\n

\u201cWe are committed to maintaining our dedication to trustable local media content and services,\u201d Stroebel says.<\/p>\n

\u201cThe combined online and on-air audiences our clients will be able to access as a one-stop service provides a viable alternative to advertising on international platforms while supporting the local economy and keeping advertising spend in the country,\u201d he says.<\/p>\n

The completion of the merger follows the approval of the Namibian Competition Commission and Communications Regulatory Authority of Namibia (Cran) in July 2023.<\/p>\n

Cran chief executive Emilia Nghikembua says TribeFire Studios applied for a transfer of licence and transfer of control of licence for One Africa Television and 99FM at the beginning of 2023.<\/p>\n

The transaction was reviewed by the authority and approved on 11 July 2023, she says.<\/p>\n

\u201cThe radio stations and television broadcaster will continue operating as separate entities. Low-profit margins and limited advertising revenue pose a risk for broadcasters.<\/p>\n

\u201cThe transfer will unlock capital to allow innovation, as well as attract more advertising revenue. It will therefore be to the benefit of consumers and broadcasters alike,\u201d Nghikembua says.<\/p>\n

Last year when the two companies announced their plans to merge, Swapo lawmaker Ephraim Nekongo in an interview with New Era expressed concern that the new company would drown out \u2018black voices\u2019, potentially controlling information dissemination.<\/p>\n

\u201cThe media is one of the most powerful weapons many countries fear. Whoever controls the media controls information, so that becomes worrying.<\/p>\n

\u201cBut we can\u2019t restrict them, because it is their right. So, it\u2019s up to us as a black community to come together and work together. The problem is that we don\u2019t want to work together,\u201d Nekongo said.<\/p>\n

Stroebel says for more than two decades, their various brands have served a diverse range of audiences, with listeners and viewers in almost every sector of the Namibian population.<\/p>\n

\u201cIn fact both TribeFire Studios and Future Media have invested heavily in expanding the voices of various parts of our racial spectrum.<\/p>\n

\u201cStudios have been opened at Ongwediva for a number of years now, bringing both local news and local personalities into the national consciousness,\u201d Stroebel says.<\/p>\n

For More News And Analysis About Namibia<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Namibia. Future Media chief executive Gary Stroebel says the merger between TribeFire Studios and his company creates a more robust and sustainable media platform. He says media companies worlwide are feeling the impact of the dominance of both Google and Meta in terms of advertising and information dissemination. Future Media Namibia and TribeFire […]<\/p>\n","protected":false},"author":84,"featured_media":65445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,12],"tags":[234,236,233],"class_list":["post-65446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-policy","tag-africa-press","tag-africa-press-namibia","tag-namibia"],"yoast_head":"\nMerger \u2018creates sustainable media platform\u2019 - Namibia<\/title>\n<meta name=\"description\" content=\"Future Media chief executive Gary Stroebel says the merger between TribeFire Studios and his company creates a more robu ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/namibia\/all-news\/merger-creates-sustainable-media-platform\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merger \u2018creates sustainable media platform\u2019\" \/>\n<meta property=\"og:description\" content=\"Future Media chief executive Gary Stroebel says the merger between TribeFire Studios and his company creates a more robu ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/namibia\/all-news\/merger-creates-sustainable-media-platform\" \/>\n<meta property=\"og:site_name\" content=\"Namibia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-23T16:27:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-23T17:23:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/nambia\/sites\/29\/2024\/03\/sm_1711199844.305051.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"751\" \/>\n\t<meta property=\"og:image:height\" content=\"451\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/merger-creates-sustainable-media-platform#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/merger-creates-sustainable-media-platform\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/namibia\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Merger \u2018creates sustainable media platform\u2019\",\"datePublished\":\"2024-03-23T16:27:39+00:00\",\"dateModified\":\"2024-03-23T17:23:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/merger-creates-sustainable-media-platform\"},\"wordCount\":619,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/merger-creates-sustainable-media-platform#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/nambia\/sites\/29\/2024\/03\/sm_1711199844.305051.jpg\",\"keywords\":[\"africa press\",\"Africa Press-Namibia\",\"namibia\"],\"articleSection\":[\"all news\",\"policy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/namibia\/all-news\/merger-creates-sustainable-media-platform#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/merger-creates-sustainable-media-platform\",\"url\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/merger-creates-sustainable-media-platform\",\"name\":\"Merger \u2018creates sustainable media platform\u2019 - 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