{"id":8869,"date":"2022-01-07T14:33:51","date_gmt":"2022-01-07T14:33:51","guid":{"rendered":"https:\/\/www.africa-press.net\/namibia\/all-news\/in-store-technology-a-retail-must-have"},"modified":"2022-01-07T15:25:01","modified_gmt":"2022-01-07T15:25:01","slug":"in-store-technology-a-retail-must-have","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/namibia\/all-news\/in-store-technology-a-retail-must-have","title":{"rendered":"In-store technology a retail must-have"},"content":{"rendered":"

Africa-Press – Namibia. <\/strong><\/span>THE Covid-19 pandemic has intensified the need for shops to upgrade their digital offerings to keep up with e-commerce. Steve Rowen, managing partner at Retail Systems Research (RSR), says there is a need for updated retail technology.<\/p>\n

\u201cFor the last 500 years, stores kind of looked and felt the same, but as a result of the pandemic, people were forced online, and they’ve grown accustomed to it. Now the physical store is just one part of the shopping journey,\u201d he says.<\/p>\n

John Harmon, the senior analyst at Global Advisory, says: \u201cRetailers will need to leverage technology if they want to compete with e-commerce companies.<\/p>\n

\u201cThey can use technology to reduce friction in the shopping process, such as with checking out and collecting payment, as well as to create experiences inside stores.\u201d THE SOONER, THE BETTER<\/p>\n

Dan Dement, the founder of Stone Oak Jewellers in San Antonio, this week told The Namibian computer-assisted design (CAD) allows him to give customers what they want faster.<\/p>\n

\u201cIf a customer wants a big, bling ring, either he is in trouble, or it is a big anniversary or something. He does not want to wait six weeks. My job is to make them happy. The sooner you can make them happy, the better.<\/p>\n

\u201cDesigning in-house is also less expensive,\u201d he said. CAD still requires equipment and has to be run by a person, Dement said.<\/p>\n

\u201cI have a big-screen television with movies running, plus two big 27-inch Apple monitors with 10 000 pictures and two laser diamond inscribers.<\/p>\n

\u201cCustomers can see every certificate, and all the information is there,\u201d he said. Rowen says the problem with the digital route is trying to replicate the human experience.<\/p>\n

\u201cAnd the problem with the in-person experience is that you’re limited to someone’s knowledge,\u201d he says. Since many younger shoppers are digitally savvy, using technology helps them connect with stores.<\/p>\n

\u201cYounger consumers are more likely to view the shopping experience through their mobile devices,\u201d says Harmon.<\/p>\n

\u201cSuccessful retailers need to offer a superior mobile experience and fuse the mobile and physical worlds,\u201d he says. BETTER SERVICE Rowen agrees that stores need to modernise their experience.<\/p>\n

\u201cOne in-store experience I recently had at a very reputable diamond store was like the 1950s. There was trust involved, but it wasn’t a 21st-century buying experience,\u201d he says.<\/p>\n

Getting your store up to date can improve customer service as well, the experts agree. \u201cBy scanning items payments can be streamlined, freeing up store associates,\u201d says Harmon.<\/p>\n

He cautions, however, that technology may require big upfront investments, and could fail altogether if the retailer doesn’t have clear business goals.<\/p>\n

\u201cMany large technology projects fail due to a lack of focus or taking on goals that are too aggressive. Retailers can be more successful with small projects and clear-cut benefits,\u201d he says.<\/p>\n

For More News And Analysis About Namibia<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Namibia. THE Covid-19 pandemic has intensified the need for shops to upgrade their digital offerings to keep up with e-commerce. Steve Rowen, managing partner at Retail Systems Research (RSR), says there is a need for updated retail technology. \u201cFor the last 500 years, stores kind of looked and felt the same, but as […]<\/p>\n","protected":false},"author":84,"featured_media":8868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,9,16],"tags":[234,236,233],"class_list":["post-8869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-homepage-english","category-miscellaneous","category-twitter","tag-africa-press","tag-africa-press-namibia","tag-namibia"],"yoast_head":"\nIn-store technology a retail must-have - Namibia<\/title>\n<meta name=\"description\" content=\"THE Covid-19 pandemic has intensified the need for shops to upgrade their digital offerings to keep up with e-commerce. ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/namibia\/all-news\/in-store-technology-a-retail-must-have\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-store technology a retail must-have\" \/>\n<meta property=\"og:description\" content=\"THE Covid-19 pandemic has intensified the need for shops to upgrade their digital offerings to keep up with e-commerce. ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/namibia\/all-news\/in-store-technology-a-retail-must-have\" \/>\n<meta property=\"og:site_name\" content=\"Namibia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-07T14:33:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-07T15:25:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/nambia\/sites\/29\/2022\/01\/img-61d85b2c8d093.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"397\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/in-store-technology-a-retail-must-have#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/in-store-technology-a-retail-must-have\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/namibia\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"In-store technology a retail must-have\",\"datePublished\":\"2022-01-07T14:33:51+00:00\",\"dateModified\":\"2022-01-07T15:25:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/in-store-technology-a-retail-must-have\"},\"wordCount\":486,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/in-store-technology-a-retail-must-have#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/nambia\/sites\/29\/2022\/01\/img-61d85b2c8d093.jpg\",\"keywords\":[\"africa press\",\"Africa Press-Namibia\",\"namibia\"],\"articleSection\":[\"all news\",\"homepage-english\",\"miscellaneous\",\"twitter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/namibia\/all-news\/in-store-technology-a-retail-must-have#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/in-store-technology-a-retail-must-have\",\"url\":\"https:\/\/www.africa-press.net\/namibia\/all-news\/in-store-technology-a-retail-must-have\",\"name\":\"In-store technology a retail must-have - 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