Africa-Press – Niger. <\/strong><\/span>Dans l\u2019ombre des leaders du secteur sur le continent, dont Yango et Bolt, la jeune pousse ame\u0301ricaine passe a\u0300 l\u2019offensive dans la zone francophone.<\/p>\nApre\u0300s avoir renforce\u0301 son offre au Maroc, la plateforme internationale de mobilite\u0301 urbaine inDrive e\u0301toffe ses services en Alge\u0301rie avec le lancement des VTC moto. Disponible uniquement a\u0300 Alger, le nouveau service de transport vise a\u0300 offrir aux habitants \u00ab une plus grande flexibilite\u0301 et davantage de choix dans la manie\u0300re dont ils se de\u0301placent en ville \u00bb, souligne la start-up dans une communication date\u0301e du 8 de\u0301cembre.<\/p>\n
Pre\u0301sent dans 46 pays a\u0300 travers le monde, dont 13 en Afrique, inDrive, base\u0301 en Californie mais dont les e\u0301quipes ope\u0301rationnelles sont localise\u0301es a\u0300 Chypre, aspire a\u0300 \u00ab rendre la mobilite\u0301 plus accessible aux utilisateurs \u00bb, mais surtout a\u0300 confirmer son statut d\u2019outsider a\u0300 prendre au se\u0301rieux sur le marche\u0301 florissant des services de ve\u0301hicule de transport avec chauffeur (VTC) sur le continent.<\/p>\n
10 % du prix de la course<\/b><\/p>\n
Dirige\u0301e par le Britannique Mark Loughran, la jeune pousse, qui revendique la deuxie\u0300me place des applications de VTC les plus te\u0301le\u0301charge\u0301es au monde, continue, en effet, de tisser sa toile en Afrique derrie\u0300re les ge\u0301ants du secteur. Deuxie\u0300me ope\u0301rateur en E\u0301gypte, et troisie\u0300me au Nigeria et en Afrique du Sud, inDrive s\u2019est re\u0301cemment lance\u0301 en Co\u0302te d\u2019Ivoire, en RDC ou encore en Tunisie.<\/p>\n
Son ambition ? \u00ab Lutter contre l\u2019injustice qui peut se traduire par des commissions e\u0301normes, e\u0301value\u0301es entre 20 et 30 %, voire plus, impose\u0301es par un acteur dominant du marche\u0301 aux chauffeurs \u00bb, explique la direction de la start-up californienne a\u0300 Jeune Afrique. Peu enclin a\u0300 communiquer sur son business model, inDrive met toutefois l\u2019accent sur le fait qu\u2019il ne perc\u0327oit, lui, qu\u2019\u00ab environ 10 % \u00bb du prix de la course.<\/p>\n
L\u2019entreprise, qui propose de\u0301sormais des services de livraison de fret et de colis, accorde aux passagers le choix de ne\u0301gocier le tarif de la course avec les conducteurs pour \u00ab mieux contro\u0302ler leur expe\u0301rience de transport \u00bb. \u00ab Notre principale diffe\u0301rence avec nos concurrents est que nous n\u2019utilisons pas d\u2019algorithmes ni de frais cache\u0301s pour de\u0301finir les prix \u00bb, ajoute inDrive.<\/p>\n
Yango, Bolt, Gozem, Uber…<\/b><\/p>\n
Une strate\u0301gie qui semble avoir progressivement porte\u0301 ses fruits. Selon un re\u0301cent classement re\u0301alise\u0301 par Sagaci Research, cabinet d\u2019e\u0301tude de marche\u0301s africains, la jeune pousse ame\u0301ricaine arrive en troisie\u0300me position en termes de part de marche\u0301, derrie\u0300re Yango, le leader, et Bolt, mais devant la start-up togolaise Gozem et le mastodonte ame\u0301ricain Uber.<\/p>\n
\u00ab Avoir plusieurs options disponibles dans la re\u0301gion favorise une concurrence saine et renforce progressivement la confiance des consommateurs dans les produits et services disponibles \u00bb, commente un cadre de Yango, de\u0301sormais enregistre\u0301 et pilote\u0301 depuis Dubai\u0308, contacte\u0301 par Jeune Afrique. Un autre ope\u0301rateur salue lui aussi la compe\u0301tition tout en avanc\u0327ant que laisser libre cours a\u0300 la ne\u0301gociation entre passagers et chauffeurs sur les tarifs ne garantit pas syste\u0301matiquement une meilleure expe\u0301rience client.<\/p>\n
Source: JeuneAfrique<\/b><\/p>\n
Pour plus d’informations et d’analyses sur la Niger<\/span>, suivez Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Maher Hajbi Africa-Press – Niger. Dans l\u2019ombre des leaders du secteur sur le continent, dont Yango et Bolt, la jeune pousse ame\u0301ricaine passe a\u0300 l\u2019offensive dans la zone francophone. Apre\u0300s avoir renforce\u0301 son offre au Maroc, la plateforme internationale de mobilite\u0301 urbaine inDrive e\u0301toffe ses services en Alge\u0301rie avec le lancement des VTC moto. Disponible […]<\/p>\n","protected":false},"author":82,"featured_media":74630,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[29],"class_list":["post-74631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-niger"],"yoast_head":"\n
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