{"id":162548,"date":"2025-05-14T23:09:01","date_gmt":"2025-05-14T22:09:01","guid":{"rendered":"https:\/\/www.africa-press.net\/nigeria\/uncategorized\/access-bank-unveils-diamondxtra-season-17-to-reward-customers-with-over-n200m"},"modified":"2025-05-15T00:11:25","modified_gmt":"2025-05-14T23:11:25","slug":"access-bank-unveils-diamondxtra-season-17-to-reward-customers-with-over-n200m","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/nigeria\/economy\/access-bank-unveils-diamondxtra-season-17-to-reward-customers-with-over-n200m","title":{"rendered":"Access Bank unveils DiamondXtra Season 17, to reward customers with over N200m"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Nigeria. <\/strong><\/span>Access Bank has officially unveiled Season 17 of its flagship loyalty reward scheme, DiamondXtra, with a renewed promise to transform lives and deepen financial inclusion across Nigeria. To mark the launch, the bank rewarded 165 lucky customers with cash prizes ranging from N5,000 to N100,000 in onsite draws held at the Lagos Trade Fair Complex in Lagos.<\/p>\n<p>DiamondXtra is a hybrid account that merges the benefits of both savings and current accounts. It allows customers to earn interest on deposits while maintaining full transactional functionality. However, what sets the account apart is its unique reward mechanism\u2014customers automatically qualify for periodic draws that offer life-changing prizes.<\/p>\n<p>One of the major highlights of the new season is the return of the \u2018Salary for Life\u2019 initiative, a beloved feature of past seasons. Under this offer, selected winners will receive N200,000 every month for 15 years, amounting to a total benefit of N36 million per winner.<\/p>\n<p>Speaking at the launch event, Adaeze Umeh, Unit Head, Consumer Banking at Access Bank, said: \u201cWe are excited to bring back \u2018Salary for Life\u2019 in response to customer demand. Winners will receive N200,000 monthly for the next fifteen years. In addition, this year we are introducing digital cluster draws through the Access More app. Customers can generate a referral code and share it with family and friends. Once a group of 50 qualifies, they\u2019ll stand a chance to win N100,000 as a group.\u201d<\/p>\n<p>Umeh also revealed that of the 150 digital clusters planned for the season, 30 will be dedicated exclusively to women\u2014a deliberate move to support the bank\u2019s growing \u2018W\u2019 community, which focuses on empowering women through access to finance and opportunities. Customer feedback played a pivotal role in shaping this year\u2019s prize offerings. According to Umeh, Access Bank routinely polls customers to determine the rewards they prefer.<\/p>\n<p>\u201cThe last time they asked for \u2018Salary for Life\u2019 was in 2019. Last year, they opted for cars, and we gave out cars. This year, about 40 percent of customers voted for \u2018Salary for Life\u2019, and we listened,\u201d she announced, adding that three winners will be selected for the salary reward each quarter.<\/p>\n<p>\u201cSo far, 131 customers have won \u2018Salary for Life\u2019 in previous seasons. These new winners will be joining that exclusive community. We are significantly expanding the scope of rewards this season\u2014from 4,000 winners in Season 16 to a target of 12,000 winners this year with a total sum of N228.7m. That\u2019s three times the number, and it reflects our commitment to mass-market inclusion and social impact.\u201d<\/p>\n<p>Access Bank has reported that DiamondXtra now boasts over five million account holders, and the bank aims to onboard at least one million more by the end of 2025.<\/p>\n<p>\u201cOur target is not just numbers,\u201d Umeh declared. \u201cWe want every new and existing customer to experience excellent service, whether in person or digitally. With DiamondXtra, they enjoy interest, convenient banking, and life-changing rewards.\u201d<\/p>\n<p>Olukemi Olayinka, Regional Sales Director at Access Bank, emphasized the far-reaching impact of the initiative. \u201cWe are thrilled that 165 customers walked away with rewards today, including five individuals who won N100,000 each. Over 33,000 families have benefitted from DiamondXtra since inception. This is about making a difference,\u201d she said.<\/p>\n<p>\u201cBeyond individual rewards, DiamondXtra is also helping entrepreneurs. The scheme now extends support to small and medium-scale enterprises (SMEs) through business training, mentoring, and collateral-free loans. It\u2019s more than just savings. We provide up to \u20a610 million in loans based on turnover, without requiring collateral. We guide customers through business challenges, offering the kind of support that ensures sustainability.\u201d<\/p>\n<p>The official added that the bank\u2019s continuous reward programme also plays a role in driving financial inclusion. \u201cMany people are joining the formal banking system for the first time because of DiamondXtra. We\u2019ve acquired thousands of new accounts through this initiative, while also keeping our existing customers actively engaged.<\/p>\n<p>\u201cTo join the winning train and stand a chance to win our mouth-watering cash prizes this season, simply dial *901*5# or walk into any of our branches nationwide to open a DiamondXtra account with a minimum of N5,000. Remember, the more you save, the more chances of you winning in the monthly, quarterly or cluster draws,\u201d Olayinka concluded.<\/p>\n<p>DiamondXtra continues to be rolled out across key regions in Nigeria, including Lagos, Abuja, the South-West, and North-Central, making it one of the country\u2019s most far-reaching financial reward programmes.<\/p>\n<p>As Access Bank continues to innovate around financial products with social impact, DiamondXtra stands out as a blueprint for combining banking with purpose, reinforcing the institution\u2019s overarching goal of improving lives and communities across Africa.<\/p>\n<p><strong>For More News And Analysis About <span style=\"color: #ff6600\">Nigeria<\/span> Follow <span style=\"color: #ff6600\">Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Nigeria. Access Bank has officially unveiled Season 17 of its flagship loyalty reward scheme, DiamondXtra, with a renewed promise to transform lives and deepen financial inclusion across Nigeria. To mark the launch, the bank rewarded 165 lucky customers with cash prizes ranging from N5,000 to N100,000 in onsite draws held at the Lagos [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":162547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,15,29,28,2660],"tags":[1351,254],"class_list":["post-162548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-head-lines","category-homepage-english","category-to-homepage","tag-access-bank","tag-nigeria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Access Bank unveils DiamondXtra Season 17, to reward customers with over N200m - Nigeria<\/title>\n<meta name=\"description\" content=\"Access Bank has officially unveiled Season 17 of its flagship loyalty reward scheme, DiamondXtra, with a renewed promise ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/nigeria\/economy\/access-bank-unveils-diamondxtra-season-17-to-reward-customers-with-over-n200m\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Access Bank unveils DiamondXtra Season 17, to reward customers with over N200m\" \/>\n<meta property=\"og:description\" content=\"Access Bank has officially unveiled Season 17 of its flagship loyalty reward scheme, DiamondXtra, with a renewed promise ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/nigeria\/economy\/access-bank-unveils-diamondxtra-season-17-to-reward-customers-with-over-n200m\" \/>\n<meta property=\"og:site_name\" content=\"Nigeria\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-14T22:09:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-14T23:11:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/nigeria\/sites\/3\/2025\/05\/sm_1747251726.745974.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/nigeria\/economy\/access-bank-unveils-diamondxtra-season-17-to-reward-customers-with-over-n200m#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/nigeria\/economy\/access-bank-unveils-diamondxtra-season-17-to-reward-customers-with-over-n200m\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/nigeria\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Access Bank unveils DiamondXtra Season 17, to reward customers with over N200m\",\"datePublished\":\"2025-05-14T22:09:01+00:00\",\"dateModified\":\"2025-05-14T23:11:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/nigeria\/economy\/access-bank-unveils-diamondxtra-season-17-to-reward-customers-with-over-n200m\"},\"wordCount\":783,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/nigeria\/economy\/access-bank-unveils-diamondxtra-season-17-to-reward-customers-with-over-n200m#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/nigeria\/sites\/3\/2025\/05\/sm_1747251726.745974.jpg\",\"keywords\":[\"Access Bank\",\"Nigeria\"],\"articleSection\":[\"all news\",\"Economy\",\"head lines\",\"homepage-english\",\"to-homepage\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/nigeria\/economy\/access-bank-unveils-diamondxtra-season-17-to-reward-customers-with-over-n200m#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/nigeria\/economy\/access-bank-unveils-diamondxtra-season-17-to-reward-customers-with-over-n200m\",\"url\":\"https:\/\/www.africa-press.net\/nigeria\/economy\/access-bank-unveils-diamondxtra-season-17-to-reward-customers-with-over-n200m\",\"name\":\"Access Bank unveils DiamondXtra Season 17, to reward customers with over N200m - 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