{"id":196714,"date":"2026-03-07T07:36:37","date_gmt":"2026-03-07T06:36:37","guid":{"rendered":"https:\/\/www.africa-press.net\/nigeria\/uncategorized\/why-its-now-more-difficult-for-new-artistes-to-go-mainstream-joeboy"},"modified":"2026-03-07T07:36:37","modified_gmt":"2026-03-07T06:36:37","slug":"why-its-now-more-difficult-for-new-artistes-to-go-mainstream-joeboy","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/nigeria\/culture-and-art\/why-its-now-more-difficult-for-new-artistes-to-go-mainstream-joeboy","title":{"rendered":"Why it\u2019s now more difficult for new artistes to go mainstream \u2013 Joeboy"},"content":{"rendered":"<p>Popular Nigerian singer, Joeboy has said breaking into the mainstream music industry is now more difficult than it was a few years ago.<\/p>\n<p>He expressed deep concern for talented up-and-coming artists who are just starting out due to the development.<\/p>\n<p>Speaking in a recent interview with Jay On-Air, Joeboy explained that breaking into the mainstream music industry now requires the artist to be social media-savvy and be some sort of influencer unlike before when good music and branding were all that mattered.<\/p>\n<p>\u201cI genuinely feel for artists that are trying to go mainstream right now because unlike before, it takes a lot more and it now depends on your personality and all of that. Because right now you have to be on everybody\u2019s faces and all of that.<\/p>\n<p>\u201cBack then, if you have a great music, a great brand behind you and great marketing, the chances of you popping up was really higher. But now, it demands way more than that,\u201d he said.<\/p>\n<p>The singer advised up-and-coming artists to take advantage of social media platforms like TikTok to promote their music.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Popular Nigerian singer, Joeboy has said breaking into the mainstream music industry is now more difficult than it was a few years ago. He expressed deep concern for talented up-and-coming artists who are just starting out due to the development. Speaking in a recent interview with Jay On-Air, Joeboy explained that breaking into the mainstream [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":196713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,17],"tags":[],"class_list":["post-196714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-culture-and-art"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why it\u2019s now more difficult for new artistes to go mainstream \u2013 Joeboy - Nigeria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/nigeria\/uncategorized\/why-its-now-more-difficult-for-new-artistes-to-go-mainstream-joeboy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why it\u2019s now more difficult for new artistes to go mainstream \u2013 Joeboy\" \/>\n<meta property=\"og:description\" content=\"Popular Nigerian singer, Joeboy has said breaking into the mainstream music industry is now more difficult than it was a few years ago. He expressed deep concern for talented up-and-coming artists who are just starting out due to the development. 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