{"id":25609,"date":"2022-09-12T14:20:33","date_gmt":"2022-09-12T14:20:33","guid":{"rendered":"https:\/\/www.africa-press.net\/rwanda\/all-news\/mauritian-marketing-firm-eyes-rwandan-market"},"modified":"2022-09-12T14:34:12","modified_gmt":"2022-09-12T14:34:12","slug":"mauritian-marketing-firm-eyes-rwandan-market","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/rwanda\/economy\/mauritian-marketing-firm-eyes-rwandan-market","title":{"rendered":"Mauritian marketing firm eyes Rwandan market"},"content":{"rendered":"

Africa-Press – Rwanda. <\/strong><\/span>Eight years ago, Crayons Couleur LTD, a luxury branding, marketing and communications firm, was born in Mauritius. Today, the firm extends over its country of origin, to Seychelles, Reunion, and Europe, where it has serviced a number of blue-chip firms operating across sectors.<\/p>\n

As part of their plan to further widen their market and serve their clients better, on September 9, the company officially launched operations in Rwanda over a breakfast meeting at Marriott Hotel Kigali.<\/p>\n

Nurveen Ratty, the Founder and Executive Creative Director of Crayons Couleur Ltd, said that Rwanda is the ideal place to invest regionally.<\/p>\n

\u201cRwanda is well-positioned to act as a stepping-stone to access nearby Anglophone and francophone markets. Adding to this, Rwanda has an efficient doing business infrastructure and a welcoming and secure climate for residents,\u201d Ratty noted.<\/p>\n

\u201cNot only do we foresee Rwanda welcoming foreign investors which will increase the demand for \u2018out of the crowd\u2019 marketing support, but the pace at which Rwanda is growing and how it is positioning itself–as a reliable provider of quality financial services operations, of high standards of real estate activity, as a leader in good governance, and soon as a well-connected air hub\u2014its most natural progression is to now brand itself and its sectors on par with leaders in the global league,\u201d he added.<\/p>\n

Areas of business in which Crayons Couleur has been active include financial services, real estate, tourism, manufacturing, export, investment promotion, and recruitment, amongst others.<\/p>\n

The launch, which was attended by different professionals from key private and public sector bodies of the country, had Ratty explain the story of Crayons Couleur, what it does, and why the firm eyes not only the Rwandan but the East African region market.<\/p>\n

\u201cCrayons Couleur offers a 360 degrees service in the sector-ranging from marketing audits and strategy, branding, advertising, digital marketing, communications, public relations, event management, social media management, media buying as well as outdoor media,\u201d Ratty said, adding that it is a one-stop shop where clients get a thorough and coherent accompaniment in meeting the targets they are pursuing for their business growth.<\/p>\n

\u201cThe reason why Crayons Couleur \u2018stands out of the crowd\u2019 of regular marketing or advertising agencies, is because of its unique offering. Our innovative approaches are centred on both managing customer expectations and our clients\u2019 exact expected output-monitorable and quantifiable,\u201d the founder said.<\/p>\n

To reach out to Crayons Couleur, one can visit their website, or visit their office in Nyarutarama.<\/p>\n\r\n