{"id":68705,"date":"2024-03-28T18:11:42","date_gmt":"2024-03-28T18:11:42","guid":{"rendered":"https:\/\/www.africa-press.net\/rwanda\/all-news\/bank-of-kigali-launches-nanjye-ni-bk-campaign-to-promote-inclusivity-in-banking"},"modified":"2024-03-28T20:05:40","modified_gmt":"2024-03-28T20:05:40","slug":"bank-of-kigali-launches-nanjye-ni-bk-campaign-to-promote-inclusivity-in-banking","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/rwanda\/economy\/bank-of-kigali-launches-nanjye-ni-bk-campaign-to-promote-inclusivity-in-banking","title":{"rendered":"Bank of Kigali launches \u2018Nanjye ni BK’ campaign to promote inclusivity in banking"},"content":{"rendered":"

Africa-Press – Rwanda. <\/strong><\/span>Bank of Kigali (BK) introduced its latest campaign, \u2018Nanjye ni BK\u2019, on Wednesday, March 27. The initiative is focused on ensuring that all BK banking services are accessible to Rwandans from diverse backgrounds, intending to establish BK as the bank of choice for everyone, offering easily accessible services at all times.<\/p>\n

During an event held at the car-free zone in Kigali\u2019s central business district, attendees were introduced to how this campaign will enhance their banking experience.<\/p>\n

Desire Rumanyika, BK\u2019s Chief Digital and Retail Officer, emphasised during the launch: \u201cWe are fully prepared and dedicated to this initiative. As our bank continues to grow, we have implemented measures to ensure that all BK customers can access banking services without the need to visit a physical branch.\u201d<\/p>\n

Bank of Kigali CEO, Diane Karusisi and Desire Rumanyika, BK\u2019s Chief Digital and Retail Officer, share a light moment during the event.<\/p>\n

\u201cWhether using smartphones or feature phones, customers can now perform various transactions, including withdrawals, deposits, fund transfers, and loan applications. This is just the beginning of our journey, as we strive to innovate and expand our services,\u201d he said.<\/p>\n

Rumanyika emphasised the provision of tailored products for sectors like business, agriculture, and infrastructure, with ongoing enhancements to facilitate savings, and loan applications of up to Rwf30 million in two minutes, all from the comfort of customers\u2019 homes, aligning with the global trend of digitalisation and aiming to simplify banking processes.<\/p>\n

Attendees at the car-free zone in Kigali’s central business district during BK\u2019s \u2018Nanjye ni BK\u2019 launch on Wednesday, March 27.<\/p>\n

“When you ask someone which bank they prefer, they often choose BK. This campaign reinforces that sentiment, as many proudly say, \u2018Nanjye ni BK\u2019 (I also choose BK).\u201d<\/p>\n

Diane Karusisi, CEO of Bank of Kigali, emphasised the institution\u2019s commitment to simplifying banking processes, highlighting the introduction of revamped digital systems developed by Rwandan tech experts, aiming to bring banking services to customers\u2019 fingertips in today\u2019s tech-driven world.<\/p>\n

She said the \u2018Nanjye ni BK\u2019 initiative ensures inclusive banking, catering to individuals from diverse sectors across the country, from farmers and motorcyclists to barbers, students, and SMEs.<\/p>\n

\u201cOur recent initiatives underscore our commitment. By eliminating monthly maintenance fees, third-party cheque withdrawal fees, and adjusting Push to Mobile Wallet fees, we\u2019re not just reducing costs; we\u2019re demonstrating BK\u2019s full support for the \u2018Nanjye ni BK\u2019 initiative, ensuring our prices remain competitive in the market.<\/p>\n

\u201cWe\u2019ve identified key services for digitalisation, aiming to welcome a diverse range of new customers. Our campaign focuses on inclusivity, dispelling any notion that Bank of Kigali caters exclusively to elites\u2014we want everyone to feel welcome,\u201d Karusisi said.<\/p>\n

Gerard Habimana, a loyal Bank of Kigali customer for the past five years, expressed, \u201cBank of Kigali has been serving the community for the past 66 years, and in my experience, their services have always been swifter compared to other banking institutions.\u201d<\/p>\n

He mentioned that the timing of \u2018Nanjye ni BK\u2019 is opportune, expressing appreciation for the bank\u2019s recognition of customer loyalty and efforts to meet their needs. As customers, they intend to make use of the new products provided to accomplish various tasks, aiming to support the bank\u2019s growth.<\/p>\n

Diane Karusisi, BK CEO, delivers her remarks during the launch. She emphasised the institution\u2019s commitment to simplifying banking processes and highlighted the introduction of revamped digital systems developed by Rwandan tech experts.<\/p>\n

\u201cIn doing so, we can enable others to access opportunities and loans, helping them achieve their aspirations. This, in turn, fosters a cycle of growth and prosperity for all.\u201d<\/p>\n

Bank of Kigali has earned the distinction of being named the best bank in Rwanda for the third consecutive year by Global Finance, a respected international magazine with over 35 years of experience in financial reporting.<\/p>\n

The bank was established in 1967, becoming one of the leading institutions in the banking sector at the time. Operating under the umbrella of BK Group, the banking institution has four additional subsidiaries: BK Insurance, BK TecHouse, BK Foundation, and BK Capital.<\/p>\n

Customers of Bank of Kigali interact with agents at \u2018Nanjye ni BK\u2019 campaign launch. The customers were aided on how they can leverage banking services using their smartphones or feature phones.<\/p>\n\r\n