{"id":7054,"date":"2021-12-23T16:38:49","date_gmt":"2021-12-23T16:38:49","guid":{"rendered":"https:\/\/www.africa-press.net\/rwanda\/all-news\/ibere-rya-bigogwe-how-influencer-uses-cultural-tourism-to-promote-birthplace"},"modified":"2021-12-23T17:03:43","modified_gmt":"2021-12-23T17:03:43","slug":"ibere-rya-bigogwe-how-influencer-uses-cultural-tourism-to-promote-birthplace","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/rwanda\/culture-and-art\/ibere-rya-bigogwe-how-influencer-uses-cultural-tourism-to-promote-birthplace","title":{"rendered":"\u2018Ibere rya Bigogwe\u2019: How influencer uses cultural tourism to promote birthplace"},"content":{"rendered":"

Africa-Press – Rwanda. <\/strong><\/span>Alexis Ngabo Karegeya\u2019s affection for his hometown is one of the many things that distinguishes him as a unique influencer. The 26-year-old was born in Bigogwe, a sector in Nyabihu District, Western Province. Listening to him speak, you may think he\u2019s talking about some type of paradise. You might even dismiss it as mere exaggeration. But those who have joined him on his trips, agree with his narration.<\/p>\n

Karegeya\u2019s \u2018Ibere Rya Bigogwe\u2019 tours include a variety of cultural tourism activities, for example; hiking, visiting Bigogwe cows, drinking instantly extracted milk from the cows in traditional cups (inkongoro, udukebe, ingare), teaching sessions on how to milk cows, teaching the right Kinyarwanda words and pronunciation in relation to cows (ikeshamvugo ry\u2019inka), and other traditional aspects like Kwivugira inka (loosely translated as \u2018Cow praising\u2019). Other activities include playing traditional games such as urukiramende, kunyabanywa, and others, traditional dances such as ikinyemera, and eating traditionally cooked food.<\/p>\n

\u2018Ibere Rya Bigogwe\u2019<\/b><\/p>\n

Karegeya launched \u2018Ibere Rya Bigogwe\u2019 in 2020. It was only a young man\u2019s twitter account back then, where he tweeted jokes and retweeted his friends\u2019. He sells clothes and has been doing it for quite some time. He had no idea that one year later, it would have grown to 13.9k followers.<\/p>\n

\u201cI adore Bigogwe and know it like the back of my hand, having been born and raised here. I believe it is Rwanda\u2019s most gorgeous place,\u201d he says, adding that many people were unaware of its lovely charms, and there are others who are still clueless. \u201cExcept for those who reside here and others who just know the area from passing through on their way to Gisenyi, which is generally regarded as a vacation spot,\u201d he says.<\/p>\n

If you like cows and anything related to them, Bigogwe is the place for you, he says. \u201cBigogwe is the only region where you can observe cows that aren\u2019t in cowsheds and aren\u2019t in the bushes either. But grazed in the pasture, in a lovely setting created specifically for that,\u201d he adds.<\/p>\n

He set out on a mission to persuade everyone to know more about his cherished birthplace by publishing pictures and videos of its attractions. \u201cI wanted to share my day-to-day life in Bigogwe with my Twitter followers, from cattle rearing to farming operations, as well as other popular characteristics like \u2018Ibere Rya Bigogwe\u2019. And it was from this that I got the name for my brand,\u201d he says.<\/p>\n

\u2018Ibere rya Bigogwe\u2019 is a high mountain in Nyabihu District. In Rwanda\u2019s history, it is one of the most well-known mountains. It is said to have been one of the deadliest places for Rwanda\u2019s young soldiers during the time of Juvenal Habyarimana\u2019s presidency, owing to the element that it was where they were trained.<\/p>\n

It has a breast-like shape, and from a distance, the small lone tree at the summit of this hilled rock resembles a nipple of a breast, thus the name \u2018Ibere rya Bigogwe\u2019, which can be translated as \u2018Bigogwe\u2019s breast\u2019. Karegeya adopted the name since it was the only thing popular about Bigogwe at the time, in his opinion.<\/p>\n

\u201cPeople sent me several messages asking what is required to visit the place, and I would simply tell them to come and I would be pleased to show them around without asking for money,\u201d he explains.<\/p>\n

He grew in fame as a result of people posting about their experiences and tagging him, so he decided he could profit from it. \u201cHowever, the idea was to persuade people to pay money so that the experience might be improved,\u201d he says. This year, \u2018Ibere rya Bigogwe\u2019 was formally registered as a culture tourism enterprise, with a visit from Edouard Bamporiki, the States Minister in charge of culture in the Ministry of Youth and Culture.<\/p>\n

Alexis Ngabo Karegeya milking a cow.<\/b><\/p>\n

His two-day travels take place at the end of each month, and registration is done through links provided on his Twitter account. When a person does not bring their own tent and makes an individual request, they are normally charged Rwf40, 000. If they do, it\u2019ll be Rwf30, 000. It costs Rwf30, 000 per person and Rwf 50,000 for couples to participate in the tours. The money includes transportation, a tent, food, and touring activities.<\/p>\n

Challenges and way forward<\/b><\/p>\n

\u201cAs much as Bigogwe has started to gain attention, there are still many challenges that obstruct the tours,\u201d Karegeya remarks.<\/p>\n

Lack of an official camping site, suitable infrastructures such as hotels in Bigogwe, roads, unknown or unrecorded Bigogwe history, and financial support are among the issues he mentions.<\/p>\n

\u201cI\u2019d like to request the government\u2019s assistance in establishing an official camping site. If they could lend us land, as they do with other businesses, we\u2019d be more stable, and people would know exactly where to go if they wanted to use our services,\u201d he says.<\/p>\n

At one of the camping sites where many people post about their experience.<\/b><\/p>\n

Even if it is part of Karegeya\u2019s plan to write a book about his adventures so that the information can be useful to future generations, he asks historians for support and anyone who knows more about Bigogwe\u2019s undocumented past to share it<\/p>\n

\u201cI want to see \u2018Ibere rya Bigogwe\u2019 featured in \u2018Visit Rwanda\u2019, and I\u2019ll keep working hard to achieve that dream. But, in the meanwhile, I need people to believe in us and Bigogwe, and to invest in this cause,\u201d he says.<\/p>\n

For More News And Analysis About Rwanda<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Rwanda. Alexis Ngabo Karegeya\u2019s affection for his hometown is one of the many things that distinguishes him as a unique influencer. The 26-year-old was born in Bigogwe, a sector in Nyabihu District, Western Province. Listening to him speak, you may think he\u2019s talking about some type of paradise. You might even dismiss it […]<\/p>\n","protected":false},"author":84,"featured_media":7053,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,17,28,31],"tags":[760,763,758],"class_list":["post-7054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-culture-and-art","category-homepage-english","category-miscellaneous","tag-africa-press","tag-africa-press-rwanda","tag-rwanda"],"yoast_head":"\n\u2018Ibere rya Bigogwe\u2019: How influencer uses cultural tourism to promote birthplace - Rwanda<\/title>\n<meta name=\"description\" content=\"Alexis Ngabo Karegeya\u2019s affection for his hometown is one of the many things that distinguishes him as a unique influenc ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/rwanda\/culture-and-art\/ibere-rya-bigogwe-how-influencer-uses-cultural-tourism-to-promote-birthplace\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Ibere rya Bigogwe\u2019: How influencer uses cultural tourism to promote birthplace\" \/>\n<meta property=\"og:description\" content=\"Alexis Ngabo Karegeya\u2019s affection for his hometown is one of the many things that distinguishes him as a unique influenc ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/rwanda\/culture-and-art\/ibere-rya-bigogwe-how-influencer-uses-cultural-tourism-to-promote-birthplace\" \/>\n<meta property=\"og:site_name\" content=\"Rwanda\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-23T16:38:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-23T17:03:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/rwanda\/sites\/23\/2021\/12\/img-61c4abd741b22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"847\" \/>\n\t<meta property=\"og:image:height\" content=\"491\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/culture-and-art\/ibere-rya-bigogwe-how-influencer-uses-cultural-tourism-to-promote-birthplace#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/culture-and-art\/ibere-rya-bigogwe-how-influencer-uses-cultural-tourism-to-promote-birthplace\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"\u2018Ibere rya Bigogwe\u2019: How influencer uses cultural tourism to promote birthplace\",\"datePublished\":\"2021-12-23T16:38:49+00:00\",\"dateModified\":\"2021-12-23T17:03:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/culture-and-art\/ibere-rya-bigogwe-how-influencer-uses-cultural-tourism-to-promote-birthplace\"},\"wordCount\":941,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/culture-and-art\/ibere-rya-bigogwe-how-influencer-uses-cultural-tourism-to-promote-birthplace#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/rwanda\/sites\/23\/2021\/12\/img-61c4abd741b22.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Rwanda\",\"Rwanda\"],\"articleSection\":[\"all news\",\"Culture and Art\",\"homepage-english\",\"Miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/rwanda\/culture-and-art\/ibere-rya-bigogwe-how-influencer-uses-cultural-tourism-to-promote-birthplace#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/culture-and-art\/ibere-rya-bigogwe-how-influencer-uses-cultural-tourism-to-promote-birthplace\",\"url\":\"https:\/\/www.africa-press.net\/rwanda\/culture-and-art\/ibere-rya-bigogwe-how-influencer-uses-cultural-tourism-to-promote-birthplace\",\"name\":\"\u2018Ibere rya Bigogwe\u2019: How influencer uses cultural tourism to promote birthplace - 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