{"id":72511,"date":"2024-05-09T15:24:03","date_gmt":"2024-05-09T15:24:03","guid":{"rendered":"https:\/\/www.africa-press.net\/rwanda\/all-news\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa"},"modified":"2024-05-09T16:06:18","modified_gmt":"2024-05-09T16:06:18","slug":"afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa","title":{"rendered":"AfDB chief pushes for strategic business case to counter harmful Western media coverage of Africa"},"content":{"rendered":"

Africa-Press – Rwanda. <\/strong><\/span>The President of the African Development Bank Group (AfDB), Akinwumi Adesina, has made an urgent call for the formation of a globally respected African media outlet that will positively project the news of Africa to the world.<\/p>\n

Adesina told delegates attending the AllAfrica Media Leaders\u2019 Summit 2024 in Nairobi, Kenya, that Western media outlets were not projecting the African story in positive light as they are only focused on negative stories about the African continent.<\/p>\n

Adesina said current media narratives are focused on the 0.1% of Africa’s problems rather than the 99.9% of the continent\u2019s progress and positivity.<\/p>\n

He said this fuels misconceptions of risks and make capital investments costly than in other regions. In his keynote address, Adesina said the lack of financing is constraining African media houses from efficiently covering the African story that could bring value to the continent. He said lack of financing has been cited by more than 92 percent of editors, journalists, and media houses, as a constraint to covering stories in Africa.<\/p>\n

The President of the African Development Bank (AfDB), Akinwumi Adesina, interacts with Julie Gichuru, the Chief Public Affairs and Communications Officer at Mastercard Foundation, during the AllAfrica Media Leaders\u2019 Summit 2024 in Nairobi, Kenya, on May 8. Courtesy<\/p>\n

Adesina said: “I would like to propose that there is a strategic business case for financial institutions to put significant resources together to finance a credible African media institution to make it have a global footprint, because the development news about our continent must be properly prioritized and disseminated to attract even more foreign investments.<\/p>\n

\u201cPositive news stories about African investment opportunities need to be well showcased as, unfortunately, they do not get sufficient coverage if at all in many of the Western media.\u201d<\/p>\n

To a tumultuous applause from the more than 300 delegates drawn from across the African continent, Adesina added: \u201cI would like to, therefore, propose that the African Development bank, the African import and export bank, and all regional financial institutions, pull resources together to support the emergence of a globally respected African media company that will position and project the news of Africa to the world. Africa must shape its own narrative and not depend on what others think.\u201d<\/p>\n

Adesina bemoaned the current situation in which stories about the African continent are being disseminated by non-Africans at foreign media houses.<\/p>\n

He announced that the AfDB will work with all African media and corporates to establish an Annual Africa Media Prize to reward and recognize journalists promoting positive news stories on Africa that attract investment.<\/p>\n

He also called fo the formation of the African journalists and correspondents fellowships to help build and strengthen the capacities of journalists and correspondents working on Africa.<\/p>\n

\u201cWorking with partners and corporates we also have to establish the African journalists and correspondents\u2019 fellowships to help to build capacities of journalists and correspondents working on Africa,\u201d he said.<\/p>\n

“Africans must tell their own stories. Not the stories that others write about us. Not the stories impregnated with post-colonial mindsets or Cold War divisions…The stories of us, Africans, written by Africans, about Africa, and confidently projected to the world.\u201d<\/p>\n

Media owners, chief executives, editors and other categories of journalists travelled to Nairobi, Kenya for the biggest AllAfrica Media Leaders’ Summit (AMLS), running from May 8 to 10.<\/p>\n

The AllAfrica Media Leaders\u2019 Summit 2024 is focusing on African economic transformation, AI, technology and digitization, regional integration and peacebuilding, misinformation and disinformation, governance, standards, and capacity building, and creating sustainable business models.<\/p>\n

For More News And Analysis About Rwanda<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Rwanda. The President of the African Development Bank Group (AfDB), Akinwumi Adesina, has made an urgent call for the formation of a globally respected African media outlet that will positively project the news of Africa to the world. Adesina told delegates attending the AllAfrica Media Leaders\u2019 Summit 2024 in Nairobi, Kenya, that Western […]<\/p>\n","protected":false},"author":84,"featured_media":72510,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,14],"tags":[706,770,760,763,1118,5713,5709,5710,1705,5712,5711,4398,758,666,5714],"class_list":["post-72511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-policy","tag-afdb","tag-africa","tag-africa-press","tag-africa-press-rwanda","tag-ai","tag-allafrica-media-leaders-summit","tag-digitization","tag-economic-transformation","tag-governance","tag-misinformation-and-disinformation","tag-peacebuilding","tag-regional-integration","tag-rwanda","tag-technology","tag-western-media"],"yoast_head":"\nAfDB chief pushes for strategic business case to counter harmful Western media coverage of Africa - Rwanda<\/title>\n<meta name=\"description\" content=\"The President of the African Development Bank Group (AfDB), Akinwumi Adesina, has made an urgent call for the formation ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AfDB chief pushes for strategic business case to counter harmful Western media coverage of Africa\" \/>\n<meta property=\"og:description\" content=\"The President of the African Development Bank Group (AfDB), Akinwumi Adesina, has made an urgent call for the formation ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa\" \/>\n<meta property=\"og:site_name\" content=\"Rwanda\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-09T15:24:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-09T16:06:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/rwanda\/sites\/23\/2024\/05\/sm_1715257964.039146.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"AfDB chief pushes for strategic business case to counter harmful Western media coverage of Africa\",\"datePublished\":\"2024-05-09T15:24:03+00:00\",\"dateModified\":\"2024-05-09T16:06:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa\"},\"wordCount\":603,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/rwanda\/sites\/23\/2024\/05\/sm_1715257964.039146.jpg\",\"keywords\":[\"AfDB\",\"Africa\",\"Africa Press\",\"Africa Press-Rwanda\",\"AI\",\"AllAfrica Media Leaders Summit\",\"digitization\",\"economic transformation\",\"governance\",\"misinformation and disinformation\",\"peacebuilding\",\"regional integration\",\"Rwanda\",\"technology\",\"Western media\"],\"articleSection\":[\"all news\",\"Policy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa\",\"url\":\"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa\",\"name\":\"AfDB chief pushes for strategic business case to counter harmful Western media coverage of Africa - Rwanda\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/rwanda\/sites\/23\/2024\/05\/sm_1715257964.039146.jpg\",\"datePublished\":\"2024-05-09T15:24:03+00:00\",\"dateModified\":\"2024-05-09T16:06:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"The President of the African Development Bank Group (AfDB), Akinwumi Adesina, has made an urgent call for the formation ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/rwanda\/sites\/23\/2024\/05\/sm_1715257964.039146.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/rwanda\/sites\/23\/2024\/05\/sm_1715257964.039146.jpg\",\"width\":1000,\"height\":612,\"caption\":\"AfDB chief pushes for strategic business case to counter harmful Western media coverage of Africa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/rwanda\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AfDB chief pushes for strategic business case to counter harmful Western media coverage of Africa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/#website\",\"url\":\"https:\/\/www.africa-press.net\/rwanda\/\",\"name\":\"Rwanda\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/rwanda\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AfDB chief pushes for strategic business case to counter harmful Western media coverage of Africa - Rwanda","description":"The President of the African Development Bank Group (AfDB), Akinwumi Adesina, has made an urgent call for the formation ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa","og_locale":"en_US","og_type":"article","og_title":"AfDB chief pushes for strategic business case to counter harmful Western media coverage of Africa","og_description":"The President of the African Development Bank Group (AfDB), Akinwumi Adesina, has made an urgent call for the formation ...","og_url":"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa","og_site_name":"Rwanda","article_published_time":"2024-05-09T15:24:03+00:00","article_modified_time":"2024-05-09T16:06:18+00:00","og_image":[{"width":1000,"height":612,"url":"https:\/\/static.africa-press.net\/rwanda\/sites\/23\/2024\/05\/sm_1715257964.039146.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/rwanda\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"AfDB chief pushes for strategic business case to counter harmful Western media coverage of Africa","datePublished":"2024-05-09T15:24:03+00:00","dateModified":"2024-05-09T16:06:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa"},"wordCount":603,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/rwanda\/sites\/23\/2024\/05\/sm_1715257964.039146.jpg","keywords":["AfDB","Africa","Africa Press","Africa Press-Rwanda","AI","AllAfrica Media Leaders Summit","digitization","economic transformation","governance","misinformation and disinformation","peacebuilding","regional integration","Rwanda","technology","Western media"],"articleSection":["all news","Policy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa","url":"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa","name":"AfDB chief pushes for strategic business case to counter harmful Western media coverage of Africa - Rwanda","isPartOf":{"@id":"https:\/\/www.africa-press.net\/rwanda\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/rwanda\/sites\/23\/2024\/05\/sm_1715257964.039146.jpg","datePublished":"2024-05-09T15:24:03+00:00","dateModified":"2024-05-09T16:06:18+00:00","author":{"@id":"https:\/\/www.africa-press.net\/rwanda\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"The President of the African Development Bank Group (AfDB), Akinwumi Adesina, has made an urgent call for the formation ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa#primaryimage","url":"https:\/\/static.africa-press.net\/rwanda\/sites\/23\/2024\/05\/sm_1715257964.039146.jpg","contentUrl":"https:\/\/static.africa-press.net\/rwanda\/sites\/23\/2024\/05\/sm_1715257964.039146.jpg","width":1000,"height":612,"caption":"AfDB chief pushes for strategic business case to counter harmful Western media coverage of Africa"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/rwanda\/policy\/afdb-chief-pushes-for-strategic-business-case-to-counter-harmful-western-media-coverage-of-africa#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/rwanda\/"},{"@type":"ListItem","position":2,"name":"AfDB chief pushes for strategic business case to counter harmful Western media coverage of Africa"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/rwanda\/#website","url":"https:\/\/www.africa-press.net\/rwanda\/","name":"Rwanda","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/rwanda\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/rwanda\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren"}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/rwanda\/wp-json\/wp\/v2\/posts\/72511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/rwanda\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/rwanda\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/rwanda\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/rwanda\/wp-json\/wp\/v2\/comments?post=72511"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/rwanda\/wp-json\/wp\/v2\/posts\/72511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/rwanda\/wp-json\/wp\/v2\/media\/72510"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/rwanda\/wp-json\/wp\/v2\/media?parent=72511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/rwanda\/wp-json\/wp\/v2\/categories?post=72511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/rwanda\/wp-json\/wp\/v2\/tags?post=72511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}