{"id":72531,"date":"2024-05-10T11:32:18","date_gmt":"2024-05-10T11:32:18","guid":{"rendered":"https:\/\/www.africa-press.net\/rwanda\/all-news\/african-development-bank-group-president-calls-for-media-transformation-to-uplift-africas-global-narrative"},"modified":"2024-05-10T11:48:12","modified_gmt":"2024-05-10T11:48:12","slug":"african-development-bank-group-president-calls-for-media-transformation-to-uplift-africas-global-narrative","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/rwanda\/economy\/african-development-bank-group-president-calls-for-media-transformation-to-uplift-africas-global-narrative","title":{"rendered":"African Development Bank Group President Calls for Media Transformation to Uplift Africa\u2019s Global Narrative"},"content":{"rendered":"

Africa-Press – Rwanda. <\/strong><\/span>The President of the African Development Bank Group, Dr Akinwumi Adesina, delivered an impassioned plea for more balanced media coverage of Africa and its development, noting it was critical for changing false narratives.<\/p>\n

Adesina said this on Thursday in a keynote speech to the All Africa\u2019s Media summit in Nairobi, attended by nearly 300 participants from across the continent. He praised the crucial role the media plays in strengthening democracy and advancing inclusivity.<\/p>\n

The Bank Group president said there were many positive developments in Africa yet the continent continues to suffer misrepresentations which undermine its economic progress and investment potential.<\/p>\n

\u201cDespite the significant progress within our continent, the prevailing media narrative often focuses on negative stereotypes, overlooking the substantial advancements and resilience Africa demonstrates,\u201d he added.<\/p>\n

Adesina said there was plenty of positive news to report about and highlighted the continent\u2019s economic resilience regional and amid global challenges. He said that in 2023, Africa\u2019s growth rate surpassed the global average, with 11 African nations ranked among the world\u2019s fastest-growing economies.<\/p>\n

Adesina referenced a 2021 Africa No Filter Report, which revealed significant adherence to outdated and negative cliche\u0301s in media reports about Africa. \u201cIt\u2019s time for change,\u201d he declared. \u201cWe must reshape the narrative about Africa to reflect its true spirit and potential.\u201d<\/p>\n

He emphasised the critical nature of information and its ability to have a profound negative impact on development and investor perceptions even though an in-depth investigation by Moody\u2019s Analytics had shown the continent was much less of a risk than many other continents.<\/p>\n

\u201cWe must promote a balanced view that highlights both the challenges and the many successes of Africa. It\u2019s about changing perceptions and showcasing Africa as a continent rich with opportunity and innovation.\u201d<\/p>\n

The Bank Group President also spoke about the challenges and transformations within the media sector, highlighting the impact of digital technology.<\/p>\n

\u201cThe media landscape has dramatically shifted with the rise of the internet and mobile technology, leading to a proliferation of digital platforms,\u201d Adesina declared.<\/p>\n

\u201cWhile this has democratised information, it has also complicated issues, the distinction between fact and fiction can become blurred.\u201d<\/p>\n

To counter unfair and unbalanced narratives, Adesina urged the creation of a powerful, globally respected African media and proposed strategic collaborations among regional financial institutions to support this cause, emphasising the need for media to act as a catalyst for development.<\/p>\n

\u201cWe need to celebrate and promote the continent\u2019s successes, turning the tide against the longstanding stereotypes that have clouded the global view of Africa… What you call yourself, is the name others will subscribe to you.\u201d<\/p>\n

\u201cFor as long as we continually denigrate ourselves and play into the hands of those who control the narrative about Africa, we will be stuck with a label that does not belong to us,\u201d he concluded.<\/p>\n

He highlighted the African Development Bank\u2019s own successes which included maintaining a AAA credit rating and launching groundbreaking financial initiatives that have earned it respect as an innovative and successful multilateral development bank.<\/p>\n

\u201cWe have proven that Africa can lead with innovation and strength in the global financial landscape,\u201d the President remarked. \u201cYet, these achievements receive minimal attention compared to the persistent focus on Africa\u2019s challenges.\u201d<\/p>\n

Adesina added that just one month ago, the Bank launched a landmark $750 million hybrid capital instrument, again with a Triple A rating, which was oversubscribed eight times. He described this as a huge \u201ctestament to the confidence and trust in Africa\u2019s burgeoning financial capabilities.\u201d<\/p>\n

He pledged that the African Development Bank remained committed to supporting initiatives that would help the media present a more balanced and progressive portrayal of Africa and support its economic development.<\/p>\n

In a discussion with Julie Gichuru of the Mastercard Foundation after his address, Adesina said Africa was blessed with energy sources, but millions remained without electricity. \u201cThis must change,\u201d he said.<\/p>\n

\u201cWe cannot industrialise in the dark, we cannot develop in the dark. Our children cannot be competitive in a world of darkness,\u201d he concluded.<\/p>\n

For More News And Analysis About Rwanda<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Rwanda. The President of the African Development Bank Group, Dr Akinwumi Adesina, delivered an impassioned plea for more balanced media coverage of Africa and its development, noting it was critical for changing false narratives. Adesina said this on Thursday in a keynote speech to the All Africa\u2019s Media summit in Nairobi, attended by […]<\/p>\n","protected":false},"author":84,"featured_media":72530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,15],"tags":[760,763,758],"class_list":["post-72531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","tag-africa-press","tag-africa-press-rwanda","tag-rwanda"],"yoast_head":"\nAfrican Development Bank Group President Calls for Media Transformation to Uplift Africa\u2019s Global Narrative - Rwanda<\/title>\n<meta name=\"description\" content=\"The President of the African Development Bank Group, Dr Akinwumi Adesina, delivered an impassioned plea for more balance ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/rwanda\/economy\/african-development-bank-group-president-calls-for-media-transformation-to-uplift-africas-global-narrative\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"African Development Bank Group President Calls for Media Transformation to Uplift Africa\u2019s Global Narrative\" \/>\n<meta property=\"og:description\" content=\"The President of the African Development Bank Group, Dr Akinwumi Adesina, delivered an impassioned plea for more balance ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/rwanda\/economy\/african-development-bank-group-president-calls-for-media-transformation-to-uplift-africas-global-narrative\" \/>\n<meta property=\"og:site_name\" content=\"Rwanda\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-10T11:32:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-10T11:48:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/rwanda\/sites\/23\/2024\/05\/sm_1715328874.903868.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"535\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/economy\/african-development-bank-group-president-calls-for-media-transformation-to-uplift-africas-global-narrative#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/economy\/african-development-bank-group-president-calls-for-media-transformation-to-uplift-africas-global-narrative\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"African Development Bank Group President Calls for Media Transformation to Uplift Africa\u2019s Global Narrative\",\"datePublished\":\"2024-05-10T11:32:18+00:00\",\"dateModified\":\"2024-05-10T11:48:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/economy\/african-development-bank-group-president-calls-for-media-transformation-to-uplift-africas-global-narrative\"},\"wordCount\":695,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/economy\/african-development-bank-group-president-calls-for-media-transformation-to-uplift-africas-global-narrative#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/rwanda\/sites\/23\/2024\/05\/sm_1715328874.903868.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Rwanda\",\"Rwanda\"],\"articleSection\":[\"all news\",\"Economy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/rwanda\/economy\/african-development-bank-group-president-calls-for-media-transformation-to-uplift-africas-global-narrative#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/economy\/african-development-bank-group-president-calls-for-media-transformation-to-uplift-africas-global-narrative\",\"url\":\"https:\/\/www.africa-press.net\/rwanda\/economy\/african-development-bank-group-president-calls-for-media-transformation-to-uplift-africas-global-narrative\",\"name\":\"African Development Bank Group President Calls for Media Transformation to Uplift Africa\u2019s Global Narrative - 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