{"id":9058,"date":"2022-01-18T15:15:49","date_gmt":"2022-01-18T15:15:49","guid":{"rendered":"https:\/\/www.africa-press.net\/rwanda\/all-news\/inside-rwandas-efforts-to-capture-chinese-online-consumers"},"modified":"2022-01-18T17:23:29","modified_gmt":"2022-01-18T17:23:29","slug":"inside-rwandas-efforts-to-capture-chinese-online-consumers","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/rwanda\/economy\/inside-rwandas-efforts-to-capture-chinese-online-consumers","title":{"rendered":"Inside Rwanda\u2019s efforts to capture Chinese online consumers"},"content":{"rendered":"

Africa-Press – Rwanda. <\/strong><\/span>Last week, James Kimonyo, the Ambassador of Rwanda to China, surprised many when he boarded a bike and delivered Rwandan coffee to a client who had ordered for it online.<\/p>\n

Clad in a delivery personnel\u2019s outfit, the diplomat, along with workers of JD.com, a popular ecommerce company in China, visited the home of the client, delivered her order and signed a certificate of thanks to her, for supporting Rwandan products.<\/p>\n

This is just one of the ways that the Rwandan Embassy in China is attempting to get the attention of the Chinese consumers, in a country that boasts a very competitive e-commerce industry and a massive digital economy.<\/p>\n

Since most of the transactions are done online, the usual marketing tools cannot work in China. This is why the Embassy has been shifting to new efforts to connect to the Chinese consumers and letting them know about what Rwanda has to offer.<\/p>\n

\u201cWe have to depart from the conventional way of marketing our products. The Chinese citizens are so fixated on their phones. More than 1 billion people are using their mobile phones to buy, sell and perform other transactions,\u201d Ambassador Kimonyo told The New Times in an interview this week.<\/p>\n

\u201cIf you do marketing in the usual way, it is not going to work. That is why livestreaming and the use of online platforms is becoming extremely important for anyone who would want to market here,\u201d he added.<\/p>\n

For some time now, the embassy has been working with big e-commerce companies like Alibaba, Tmall and JD.com to organise livestreamed auctions of Rwandan products like coffee and chili, in a bid to inform and influence the consumers towards them.<\/p>\n

For instance, in one of the livestream events that took place in 2020 in collaboration with Alibaba, about 1.5 tonnes of roasted Rwandan coffee beans were sold within a minute.<\/p>\n

\u201cWhen we started doing live streaming, people paid a lot of attention. They actually contact us and ask how they can get our products,\u201d the diplomat noted.<\/p>\n

The embassy will soon start to work with Douyin and TikTok, which are famous short video sharing platforms in China. These will give space to Rwandan products to be exposed and marketed on special channels dedicated to the embassy.<\/p>\n

Kimonyo says such strategies are working so much in the favour of Rwandan products, making them known and competitive on the market. \u201cThe impact is tremendous and we are excited. We need to look at how we can mobilize and bring more products to the Chinese market, as well as reducing the distortions in the middle,\u201d he said.<\/p>\n

Asked about whether he hopes to do another e-commerce delivery in the future, he said yes, adding that more innovative strategies are expected to be coming up.<\/p>\n

\u201cWe are no longer the old fashioned diplomatic missions where you go and enjoy receptions and have wine. We are wealth creation entities. So, whether I become a sales person, I don\u2019t care, as long as I do it in the right way,\u201d he said.<\/p>\n

\u201cThe whole idea is how I reach the consumers so they understand my brand, my products,\u201d he added.<\/p>\n

For More News And Analysis About Rwanda<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Rwanda. Last week, James Kimonyo, the Ambassador of Rwanda to China, surprised many when he boarded a bike and delivered Rwandan coffee to a client who had ordered for it online. Clad in a delivery personnel\u2019s outfit, the diplomat, along with workers of JD.com, a popular ecommerce company in China, visited the home […]<\/p>\n","protected":false},"author":84,"featured_media":9057,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,15,28],"tags":[760,763,758],"class_list":["post-9058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","tag-africa-press","tag-africa-press-rwanda","tag-rwanda"],"yoast_head":"\nInside Rwanda\u2019s efforts to capture Chinese online consumers - Rwanda<\/title>\n<meta name=\"description\" content=\"Last week, James Kimonyo, the Ambassador of Rwanda to China, surprised many when he boarded a bike and delivered Rwandan ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/rwanda\/economy\/inside-rwandas-efforts-to-capture-chinese-online-consumers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside Rwanda\u2019s efforts to capture Chinese online consumers\" \/>\n<meta property=\"og:description\" content=\"Last week, James Kimonyo, the Ambassador of Rwanda to China, surprised many when he boarded a bike and delivered Rwandan ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/rwanda\/economy\/inside-rwandas-efforts-to-capture-chinese-online-consumers\" \/>\n<meta property=\"og:site_name\" content=\"Rwanda\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-18T15:15:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-18T17:23:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/rwanda\/sites\/23\/2022\/01\/img-61e6f77957483.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"847\" \/>\n\t<meta property=\"og:image:height\" content=\"491\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/economy\/inside-rwandas-efforts-to-capture-chinese-online-consumers#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/economy\/inside-rwandas-efforts-to-capture-chinese-online-consumers\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Inside Rwanda\u2019s efforts to capture Chinese online consumers\",\"datePublished\":\"2022-01-18T15:15:49+00:00\",\"dateModified\":\"2022-01-18T17:23:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/economy\/inside-rwandas-efforts-to-capture-chinese-online-consumers\"},\"wordCount\":544,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/economy\/inside-rwandas-efforts-to-capture-chinese-online-consumers#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/rwanda\/sites\/23\/2022\/01\/img-61e6f77957483.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Rwanda\",\"Rwanda\"],\"articleSection\":[\"all news\",\"Economy\",\"homepage-english\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/rwanda\/economy\/inside-rwandas-efforts-to-capture-chinese-online-consumers#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/rwanda\/economy\/inside-rwandas-efforts-to-capture-chinese-online-consumers\",\"url\":\"https:\/\/www.africa-press.net\/rwanda\/economy\/inside-rwandas-efforts-to-capture-chinese-online-consumers\",\"name\":\"Inside Rwanda\u2019s efforts to capture Chinese online consumers - 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