{"id":99550,"date":"2025-04-17T15:53:39","date_gmt":"2025-04-17T15:53:39","guid":{"rendered":"https:\/\/www.africa-press.net\/rwanda\/all-news\/rwanda-renews-partnership-with-french-football-club-psg"},"modified":"2025-04-17T15:53:39","modified_gmt":"2025-04-17T15:53:39","slug":"rwanda-renews-partnership-with-french-football-club-psg","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/rwanda\/sport\/rwanda-renews-partnership-with-french-football-club-psg","title":{"rendered":"Rwanda renews partnership with French football club PSG"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Rwanda. <\/strong><\/span>The Rwandan government and French football club Paris Saint-Germain (PSG), on Wednesday, April 16, renewed their partnership for five years, extending a collaboration that began in 2019.<\/p>\n<p>The partnership aims to continue promoting Rwanda as a destination for tourism, investment, and youth development.<\/p>\n<p>According to the Rwanda Development Board (RDB), which manages the Visit Rwanda brand, the partnership has helped position Rwanda as a hub for talent, sports, and cultural innovation.<\/p>\n<p>\u201cThis partnership has contributed significantly to positioning Rwanda as a leading destination for tourism and investment and a beacon for talent, sports, and cultural innovation,&#8221; RDB chief executive Jean-Guy Afrika was quoted as saying in a statement on Wednesday.<\/p>\n<p>&#8220;Renewing [the partnership] through 2028 allows us to build on that success and create even more impact for Rwandans and the global PSG community.\u201d<\/p>\n<p>Since 2019, the partnership has included matchday branding at PSG\u2019s Parc des Princes stadium, broadcast visibility, and fan experiences. Rwandan coffee has also been served to supporters in Paris as part of cultural promotion efforts.<\/p>\n<p>More than 400 young Rwandans have received football training and mentorship through the Huye-based PSG Academy Rwanda. In 2022, Rwanda\u2019s U13 academy team won the PSG Academy World Cup.<\/p>\n<p>As part of the renewed agreement, the Visit Rwanda logo will appear on PSG\u2019s U.S.-based academies\u2019 training kits and on the sleeves of PSG\u2019s men\u2019s first-team jerseys during the FIFA Club World Cup in 2025.<\/p>\n<p>Victoriano Melero, PSG chief executive, said the partnership goes beyond visibility.<\/p>\n<p>\u201cWe are looking forward to continuing this journey with Visit Rwanda,&#8221; Melero was quoted as saying in the statement.<\/p>\n<p>&#8220;This partnership goes far beyond visibility, it\u2019s about values, real opportunities, and long-term impact. Together, we\u2019re demonstrating how football can inspire, empower, and connect communities around the world,\u201d Melero said.<\/p>\n<p>Founded in 1970, PSF is France\u2019s top football club and a major force in Europe. Backed by Qatar Sports Investments since 2011, it has expanded into multiple sports and built a global fan base of over 500 million people.<\/p>\n<p>Visit Rwanda also partners with English football club Arsenal and German club Bayern Munich.<\/p>\n<p>The partnership with the European giants has contributed to the growth of Rwanda&#8217;s tourism sector, which generated $647 million in 2024, according to RBD. The sector is projected to generate $700 million in 2025.<\/p>\n<p><strong>For More News And Analysis About <span style=\"color: #ff6600\">Rwanda<\/span> Follow <span style=\"color: #ff6600\">Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Rwanda. The Rwandan government and French football club Paris Saint-Germain (PSG), on Wednesday, April 16, renewed their partnership for five years, extending a collaboration that began in 2019. The partnership aims to continue promoting Rwanda as a destination for tourism, investment, and youth development. According to the Rwanda Development Board (RDB), which manages [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":99549,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,18,772],"tags":[1043,5467,1146,758,522,1807],"class_list":["post-99550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-sport","category-to-homepage","tag-france","tag-psg","tag-rdb","tag-rwanda","tag-tourism","tag-visit-rwanda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rwanda renews partnership with French football club PSG - Rwanda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/rwanda\/all-news\/rwanda-renews-partnership-with-french-football-club-psg\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rwanda renews partnership with French football club PSG\" \/>\n<meta property=\"og:description\" content=\"Africa-Press &#8211; Rwanda. The Rwandan government and French football club Paris Saint-Germain (PSG), on Wednesday, April 16, renewed their partnership for five years, extending a collaboration that began in 2019. The partnership aims to continue promoting Rwanda as a destination for tourism, investment, and youth development. 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