{"id":14927,"date":"2021-11-23T20:42:31","date_gmt":"2021-11-23T20:42:31","guid":{"rendered":"https:\/\/www.africa-press.net\/senegal\/?p=14927"},"modified":"2021-11-23T19:38:39","modified_gmt":"2021-11-23T19:38:39","slug":"orange-ecrase-ses-prix-pour-contrecarrer-wave-la-bataille-prend-un-nouveau-tournant","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/senegal\/economie\/orange-ecrase-ses-prix-pour-contrecarrer-wave-la-bataille-prend-un-nouveau-tournant","title":{"rendered":"Orange \u00e9crase ses prix pour contrecarrer Wave : la bataille prend un nouveau tournant!"},"content":{"rendered":"

Africa-Press – Senegal. <\/strong><\/span>C\u2019est un nouveau tournant dans la bataille entre les deux principaux concourants du mobile money au S\u00e9n\u00e9gal. Orange Money a annonc\u00e9 une nouvelle baisse de ses tarifs pour contrecarre l’avanc\u00e9e de Wave.<\/p>\n

La f\u00e9roce bataille entre Wave et Orange Money vient de franchir un nouveau palier. En effet, \u00e0 son arriv\u00e9e sur le march\u00e9, Wave avait compl\u00e8tement cass\u00e9 les prix. Ce qui a fortement secou\u00e9 Orange Money qui a vu le march\u00e9 lui \u00e9chapper. Aujourd\u2019hui, pour sortir la t\u00eate de l\u2019eau et reprendre la main, il vient d\u2019instaurer de nouveaux tarifs.<\/p>\n

D\u00e9sormais, les frais de retrait sont gratuits chez Orange Money et les frais d\u2019envoi sont fix\u00e9s \u00e0 0,8%, l\u00e0 o\u00f9 Wave les facture \u00e0 1%. Il en a fait l\u2019annonce ce mardi. Ce coup sera-t-il suffisant pour contrecarrer la marque au Pingouin?<\/p>\n

Bien que ces tarifs soient rendus publics aujourd\u2019hui, il y a quelques mois d\u00e9j\u00e0, Alioune Ndiaye, le Directeur g\u00e9n\u00e9ral d’Orange Middle East and Africa, avait clairement identifi\u00e9 le probl\u00e8me. Il avait indiqu\u00e9 la voie \u00e0 suivre pour arr\u00eater l\u2019h\u00e9morragie.<\/p>\n

\u00abNotre riposte doit \u00eatre rapide et efficace. Il faut changer notre mod\u00e8le \u00e9conomique. Nous n’avons plus le choix. Le mod\u00e8le qui fait payer au client le retrait de son argent ne peut vivre longtemps. Il faut adapter nos tarifs en cons\u00e9quence\u00bb, avait-t-il indiqu\u00e9.<\/p>\n

Dans le rapport de son troisi\u00e8me trismestre, Sonatel et Orange indiquaient que \u00abla concurrence forte que subit Orange Money a entrain\u00e9 une baisse de revenu des services financiers.\u00bb<\/p>\n

Aujourd\u2019hui quelle sera la riposte de Wave qui voit ses tarifs concurrenc\u00e9s par Orange Money ? Quelle sera sa r\u00e9action, sachant qu\u2019il n\u2019a plus les tarifs les plus faibles du march\u00e9 ? Quelle sera la posture des consommateurs face \u00e0 ces nouveaux tarifs. Les prochains mois nous \u00e9difieront.<\/p>\n

Pour plus d’informations et d’analyses sur la Senegal<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Senegal. C\u2019est un nouveau tournant dans la bataille entre les deux principaux concourants du mobile money au S\u00e9n\u00e9gal. Orange Money a annonc\u00e9 une nouvelle baisse de ses tarifs pour contrecarre l’avanc\u00e9e de Wave. La f\u00e9roce bataille entre Wave et Orange Money vient de franchir un nouveau palier. En effet, \u00e0 son arriv\u00e9e sur […]<\/p>\n","protected":false},"author":82,"featured_media":14926,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,10],"tags":[43,47,521,524,523,44,522,525],"class_list":["post-14927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-homepage-french","category-toutes-les-actualites","tag-africa-press-2","tag-africa-press-senegal","tag-frais","tag-guerre","tag-orange-money","tag-senegal-2","tag-transfert-dargent","tag-wave"],"yoast_head":"\nOrange \u00e9crase ses prix pour contrecarrer Wave : la bataille prend un nouveau tournant! - Senegal<\/title>\n<meta name=\"description\" content=\"C\u2019est un nouveau tournant dans la bataille entre les deux principaux concourants du mobile money au S\u00e9n\u00e9gal. 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