{"id":38833,"date":"2023-01-31T15:13:29","date_gmt":"2023-01-31T15:13:29","guid":{"rendered":"https:\/\/www.africa-press.net\/senegal\/politique\/mamadou-kasse-met-en-exergue-le-role-de-la-presse-dans-la-promotion-du-consommer-local"},"modified":"2023-01-31T15:13:29","modified_gmt":"2023-01-31T15:13:29","slug":"mamadou-kasse-met-en-exergue-le-role-de-la-presse-dans-la-promotion-du-consommer-local","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/senegal\/toutes-les-actualites\/mamadou-kasse-met-en-exergue-le-role-de-la-presse-dans-la-promotion-du-consommer-local","title":{"rendered":"Mamadou Kass\u00e9 met en exergue le r\u00f4le de la presse dans la promotion du consommer local"},"content":{"rendered":"

Africa-Press – Senegal. <\/strong><\/span>Le journaliste et formateur Mamadou Kasse\u0301 estime que la presse en tant qu\u2019acteur de la vie publique peut jouer un ro\u0302le primordial dans la promotion du consommer local au Se\u0301ne\u0301gal.<\/p>\n

\u2018\u2019La presse en tant qu\u2019acteur de la vie publique, re\u0301gulateur de la vie sociale, vitrine du Se\u0301ne\u0301gal et instrument de promotion et de valorisation du made in Se\u0301ne\u0301gal, a un ro\u0302le primordial a\u0300 jouer dans le consommer local\u2019\u2019, soutient Kasse\u0301 dans une contribution a\u0300 l’occasion d\u2019un webinaire organise\u0301 re\u0301cemment par l\u2019Universite\u0301 La Sorbonne (France) sur la proble\u0301matique du consommer local.<\/p>\n

Dans cette contribution intitule\u0301e \u2018\u2019L\u2019agriculture urbaine et pe\u0301riurbaine au Se\u0301ne\u0301gal, un levier pour le consommer local, passer du slogan a\u0300 la re\u0301alite\u0301\u2019\u2019, dont l\u2019APS a pris connaissance, l\u2019auteur aborde le sujet a\u0300 travers le jeu des acteurs et notamment la communication et les me\u0301dias.<\/p>\n

Pour le journaliste-formateur, les me\u0301dias peuvent \u2018\u2019accompagner le processus d\u2019information, d\u2019e\u0301ducation et de communication au consommer local ; assurer une bonne promotion des produits locaux dont la qualite\u0301 est ave\u0301re\u0301e, en insistant non seulement sur la valeur des produits mais aussi sur la qualite\u0301 des emballages\u2019\u2019.<\/p>\n

Selon lui, les journalistes peuvent aussi jouer un ro\u0302le primordial dans la promotion du consommer local a\u0300 travers des rubriques et des programmes, des reportages sur le terrain, en faisant intervenir les acteurs locaux et en mettant en exergue les meilleures pratiques.<\/p>\n

Dans son intervention, Mamadou Kasse\u0301 appelle a\u0300 la cre\u0301ation d\u2019une \u2018\u2019Journe\u0301e phare\u2019\u2019 pour de\u0301cerner \u2018\u2019des re\u0301compenses et distinctions\u2019\u2019 aux leaders des diffe\u0301rents corps de me\u0301tiers et aux organes de presse et journalistes \u2018\u2019ayant consacre\u0301 les meilleurs articles ou e\u0301missions au consommer local (…)\u2019\u2019.<\/p>\n

Il plaide aussi pour la cre\u0301ation d\u2019un re\u0301seau des journalistes sur le consommer local.<\/p>\n

Kasse\u0301 ajoute que les e\u0301coles de formation en journalisme pourraient mettre a\u0300 profit leur mission pour \u2018\u2019assurer des modules sur le consommer local en interaction avec tous les autres secteurs du de\u0301veloppement durable\u2019\u2019.<\/p>\n

Selon lui, \u2018\u2019une bonne compre\u0301hension du contexte socio-e\u0301conomique et des acteurs de me\u0302me qu\u2019une bonne connaissance des textes de lois permettraient de re\u0301ussir le pari de la formation au consommer local\u2019\u2019.<\/p>\n

Mamadou Kasse\u0301 a e\u0301galement e\u0301voque\u0301 \u2018\u2019le profit que les me\u0301dias, tous secteurs confondus (e\u0301crits, audio, audiovisuels, e\u0301lectroniques) peuvent tirer d\u2019une telle initiative qui permet un important retour sur investissement a\u0300 travers la publicite\u0301 de ces produits\u2019\u2019.<\/p>\n

\u2018\u2019C\u2019est dire que la presse a tout a\u0300 gagner dans la promotion du consommer local qui peut booster le marche\u0301 publicitaire et permettre aux organes de presse si souvent de\u0301ficitaires du fait de l\u2019absence de produits publicitaires d\u2019obtenir enfin des parts de marche\u0301 dans l\u2019e\u0301conomie se\u0301ne\u0301galaise\u2019\u2019, soutient le journaliste.<\/p>\n

Il souligne la ne\u0301cessite\u0301 d\u2019un partenariat entre l\u2019Etat, les acteurs du consommer local, la recherche et la presse.<\/p>\n

Selon lui, \u2018\u2019promouvoir le consommer local suppose ne\u0301cessairement la mise en place d\u2019un partenariat dynamique entre l\u2019Etat, les acteurs du consommer local, la presse et la recherche qui doit assure\u0301ment e\u0302tre re\u0301habilite\u0301e et replace\u0301e au centre du dispositif\u2019\u2019.<\/p>\n

Pour plus d’informations et d’analyses sur la Senegal<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Senegal. Le journaliste et formateur Mamadou Kasse\u0301 estime que la presse en tant qu\u2019acteur de la vie publique peut jouer un ro\u0302le primordial dans la promotion du consommer local au Se\u0301ne\u0301gal. \u2018\u2019La presse en tant qu\u2019acteur de la vie publique, re\u0301gulateur de la vie sociale, vitrine du Se\u0301ne\u0301gal et instrument de promotion et […]<\/p>\n","protected":false},"author":82,"featured_media":38832,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,10],"tags":[43,47,44],"class_list":["post-38833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communaute","category-toutes-les-actualites","tag-africa-press-2","tag-africa-press-senegal","tag-senegal-2"],"yoast_head":"\nMamadou Kass\u00e9 met en exergue le r\u00f4le de la presse dans la promotion du consommer local - Senegal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/senegal\/politique\/mamadou-kasse-met-en-exergue-le-role-de-la-presse-dans-la-promotion-du-consommer-local\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mamadou Kass\u00e9 met en exergue le r\u00f4le de la presse dans la promotion du consommer local\" \/>\n<meta property=\"og:description\" content=\"Africa-Press – Senegal. Le journaliste et formateur Mamadou Kasse\u0301 estime que la presse en tant qu\u2019acteur de la vie publique peut jouer un ro\u0302le primordial dans la promotion du consommer local au Se\u0301ne\u0301gal. \u2018\u2019La presse en tant qu\u2019acteur de la vie publique, re\u0301gulateur de la vie sociale, vitrine du Se\u0301ne\u0301gal et instrument de promotion et […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/senegal\/politique\/mamadou-kasse-met-en-exergue-le-role-de-la-presse-dans-la-promotion-du-consommer-local\" \/>\n<meta property=\"og:site_name\" content=\"Senegal\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-31T15:13:29+00:00\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/senegal\/politique\/mamadou-kasse-met-en-exergue-le-role-de-la-presse-dans-la-promotion-du-consommer-local#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/senegal\/politique\/mamadou-kasse-met-en-exergue-le-role-de-la-presse-dans-la-promotion-du-consommer-local\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/senegal\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"Mamadou Kass\u00e9 met en exergue le r\u00f4le de la presse dans la promotion du consommer local\",\"datePublished\":\"2023-01-31T15:13:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/senegal\/politique\/mamadou-kasse-met-en-exergue-le-role-de-la-presse-dans-la-promotion-du-consommer-local\"},\"wordCount\":589,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/senegal\/politique\/mamadou-kasse-met-en-exergue-le-role-de-la-presse-dans-la-promotion-du-consommer-local#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/senegal\/sites\/13\/2023\/01\/postQueueImg_1675165419.52.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Senegal\",\"Senegal\"],\"articleSection\":[\"Communaut\u00e9\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/senegal\/politique\/mamadou-kasse-met-en-exergue-le-role-de-la-presse-dans-la-promotion-du-consommer-local#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/senegal\/politique\/mamadou-kasse-met-en-exergue-le-role-de-la-presse-dans-la-promotion-du-consommer-local\",\"url\":\"https:\/\/www.africa-press.net\/senegal\/politique\/mamadou-kasse-met-en-exergue-le-role-de-la-presse-dans-la-promotion-du-consommer-local\",\"name\":\"Mamadou Kass\u00e9 met en exergue le r\u00f4le de la presse dans la promotion du consommer local - 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