{"id":41780,"date":"2023-03-22T19:26:09","date_gmt":"2023-03-22T19:26:09","guid":{"rendered":"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique"},"modified":"2023-03-22T21:17:00","modified_gmt":"2023-03-22T21:17:00","slug":"moustapha-ba-marketing-dun-produit-politique","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique","title":{"rendered":"Moustapha Ba : Marketing d\u2019un produit politique"},"content":{"rendered":"

Africa-Press – Senegal. <\/strong><\/span>Jusqu\u2019a\u0300 la formation du dernier gouvernement, l\u2019homme a e\u0301te\u0301 a\u0300 l\u2019ombre des anciens ministres de l\u2019Economie et des Finances, Amadou Ba et Abdoulaye Daouda Diallo. A la faveur d\u2019un remaniement ministe\u0301riel, Mamadou Moustapha Ba acce\u0300de au poste d\u2019argentier de l\u2019Etat. Depuis lors, l\u2019homme a tout d\u2019un produit en phase de marketing politique. Il ne cesse d\u2019e\u0301taler sa puissance via les me\u0301dias qui multiplient les Unes favorables, voire laudateurs a\u0300 son e\u0301gard.<\/p>\n

Le plus en vue est celui de Rewmi quotidien. A peine trois mois au ministe\u0300re de l\u2019Economie et le journal de Mbagnick Diop fait de lui l\u2019homme de l\u2019anne\u0301e.<\/p>\n

Ce qui n\u2019a pas manque\u0301 de susciter le sarcasme des internautes. \u00ab Moustapha Ba setoup maba diahou ba ken dou yaw (petit fils de Maba, vous e\u0302tes unique). En 4 mois comme ministre, vous e\u0302tes homme de l’anne\u0301e… \u00bb, ironise un internaute. \u00ab Bi mom c\u2019est flagrant \u00bb, renche\u0301rit un autre.<\/p>\n

Mais il n\u2019y a pas que Rewmi Quotidien. D\u2019autres journaux ne cessent de le mettre en avant. Un exemple patent a eu lieu lors du vote du budget a\u0300 l\u2019Assemble\u0301e nationale. Dans presque tous les journaux, ce n\u2019e\u0301tait que du Moustapha Ba ; ce qui n\u2019e\u0301tait pas d\u2019usage avec les autres ministres des Finances. Le sommet a e\u0301te\u0301 atteint au lendemain de la clo\u0302ture des se\u0301ances ple\u0301nie\u0300res pour le vote du budget 2023.<\/p>\n

EnQue\u0302te, L\u2019As, Vox Pop, Sud…dans le bain<\/b><\/p>\n

Dans leur e\u0301dition du 10 de\u0301cembre 2022, certains journaux n\u2019avaient d\u2019yeux que pour lui. \u00ab Standing ovation pour Mamadou Moustapha Ba \u00bb, affiche le journal L\u2019As en Une principale. Sur les puces, le support ajoute : \u00ab les de\u0301pute\u0301s couvrent d\u2019e\u0301loges Mamadou Moustapha Ba \u00bb, \u00ab le ministre des finances sert un cours magistral aux parlementaires \u00bb.<\/p>\n

Vox Pop va dans le me\u0302me sens en e\u0301crivant : \u00ab De\u0301pute\u0301s de l\u2019opposition et du pouvoir sont unanimes a\u0300 vanter ses qualite\u0301s techniques et humaines avant de lui faire un standing ovation\u2019\u2019. Sud Quotidien reste dans le tempo en mettant en appel : \u00ab opposition et pouvoir adoubent Moustapha Ba \u00bb.<\/p>\n

Mais c\u2019est sans doute le journal EnQue\u0302te qui est alle\u0301 plus loin dans cette affaire en affichant a\u0300 sa une principale : \u00ab la nouvelle coqueluche \u00bb. Le quotidien qui ne tarit pas d’e\u0301loge, renche\u0301rit : \u00ab tous les de\u0301pute\u0301s s\u2019accordent sur une chose : la compe\u0301tence du ministre Mamadou Moustapha Ba \u00bb.<\/p>\n

Quel est l\u2019objectif vise\u0301 ?<\/b><\/p>\n

Au regard de ce qui pre\u0301ce\u0300de, il devient e\u0301vident qu\u2019il y a la\u0300 un marketing politique intense en faveur du natif de Nioro. Ses moindres gestes sont amplifie\u0301s par une partie de la presse avec des expressions a\u0300 la limite dithyrambiques. Ce n\u2019est certainement pas un hasard si son nom a e\u0301te\u0301 e\u0301voque\u0301 durant toute la matine\u0301e du samedi 17 septembre 2022 comme e\u0301tant le futur Premier ministre, avant que son ancien patron aux Finances, Amadou Ba, ne soit finalement nomme\u0301.<\/p>\n

Aujourd’hui, les journaux quittent le terrain technique du ministe\u0300re pour investir le champ politique. De plus en plus, on e\u0301voque son ro\u0302le dans la mobilisation des militants lors de meetings de Benno bokk yaakaar. Au lendemain du meeting de Ndiafatte, le quotidien le Point titre : \u00ab\u00a0Moustapha Ba, principal artisan de la mobilisation\u00a0\u00bb.<\/p>\n

La question se pose alors de savoir ce que cherche Moustapha Ba, apre\u0300s le tre\u0300s strate\u0301gique de\u0301partement des Finances. Est-ce juste pour renforcer sa position a\u0300 ce poste ou alors vise-t-il plus loin. Si tel est le cas, difficile de dire a\u0300 quelle station, si ce n\u2019est la primature.<\/p>\n

Pour plus d’informations et d’analyses sur la Senegal<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Senegal. Jusqu\u2019a\u0300 la formation du dernier gouvernement, l\u2019homme a e\u0301te\u0301 a\u0300 l\u2019ombre des anciens ministres de l\u2019Economie et des Finances, Amadou Ba et Abdoulaye Daouda Diallo. A la faveur d\u2019un remaniement ministe\u0301riel, Mamadou Moustapha Ba acce\u0300de au poste d\u2019argentier de l\u2019Etat. Depuis lors, l\u2019homme a tout d\u2019un produit en phase de marketing politique. […]<\/p>\n","protected":false},"author":82,"featured_media":41779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,10],"tags":[43,47,44],"class_list":["post-41780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politique","category-toutes-les-actualites","tag-africa-press-2","tag-africa-press-senegal","tag-senegal-2"],"yoast_head":"\nMoustapha Ba : Marketing d\u2019un produit politique - Senegal<\/title>\n<meta name=\"description\" content=\"Jusqu\u2019a\u0300 la formation du dernier gouvernement, l\u2019homme a e\u0301te\u0301 a\u0300 l\u2019ombre des anciens ministres de l\u2019Economie et des Fin ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moustapha Ba : Marketing d\u2019un produit politique\" \/>\n<meta property=\"og:description\" content=\"Jusqu\u2019a\u0300 la formation du dernier gouvernement, l\u2019homme a e\u0301te\u0301 a\u0300 l\u2019ombre des anciens ministres de l\u2019Economie et des Fin ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique\" \/>\n<meta property=\"og:site_name\" content=\"Senegal\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-22T19:26:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-22T21:17:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/senegal\/sites\/13\/2023\/03\/postQueueImg_1679497140.89.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"298\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/senegal\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"Moustapha Ba : Marketing d\u2019un produit politique\",\"datePublished\":\"2023-03-22T19:26:09+00:00\",\"dateModified\":\"2023-03-22T21:17:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique\"},\"wordCount\":660,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/senegal\/sites\/13\/2023\/03\/postQueueImg_1679497140.89.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Senegal\",\"Senegal\"],\"articleSection\":[\"Politique\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique\",\"url\":\"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique\",\"name\":\"Moustapha Ba : Marketing d\u2019un produit politique - Senegal\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/senegal\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/senegal\/sites\/13\/2023\/03\/postQueueImg_1679497140.89.jpg\",\"datePublished\":\"2023-03-22T19:26:09+00:00\",\"dateModified\":\"2023-03-22T21:17:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/senegal\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"description\":\"Jusqu\u2019a\u0300 la formation du dernier gouvernement, l\u2019homme a e\u0301te\u0301 a\u0300 l\u2019ombre des anciens ministres de l\u2019Economie et des Fin ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/senegal\/sites\/13\/2023\/03\/postQueueImg_1679497140.89.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/senegal\/sites\/13\/2023\/03\/postQueueImg_1679497140.89.jpg\",\"width\":612,\"height\":298,\"caption\":\"Moustapha Ba : Marketing d\u2019un produit politique\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.africa-press.net\/senegal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Moustapha Ba : Marketing d\u2019un produit politique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/senegal\/#website\",\"url\":\"https:\/\/www.africa-press.net\/senegal\/\",\"name\":\"Africa Press | Senegal | Homepage\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/senegal\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/senegal\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\",\"name\":\"cfeditorfr\",\"url\":\"https:\/\/www.africa-press.net\/senegal\/author\/cfeditorfr\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Moustapha Ba : Marketing d\u2019un produit politique - Senegal","description":"Jusqu\u2019a\u0300 la formation du dernier gouvernement, l\u2019homme a e\u0301te\u0301 a\u0300 l\u2019ombre des anciens ministres de l\u2019Economie et des Fin ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique","og_locale":"fr_FR","og_type":"article","og_title":"Moustapha Ba : Marketing d\u2019un produit politique","og_description":"Jusqu\u2019a\u0300 la formation du dernier gouvernement, l\u2019homme a e\u0301te\u0301 a\u0300 l\u2019ombre des anciens ministres de l\u2019Economie et des Fin ...","og_url":"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique","og_site_name":"Senegal","article_published_time":"2023-03-22T19:26:09+00:00","article_modified_time":"2023-03-22T21:17:00+00:00","og_image":[{"width":612,"height":298,"url":"https:\/\/static.africa-press.net\/senegal\/sites\/13\/2023\/03\/postQueueImg_1679497140.89.jpg","type":"image\/jpeg"}],"author":"cfeditorfr","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"cfeditorfr","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique"},"author":{"name":"cfeditorfr","@id":"https:\/\/www.africa-press.net\/senegal\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1"},"headline":"Moustapha Ba : Marketing d\u2019un produit politique","datePublished":"2023-03-22T19:26:09+00:00","dateModified":"2023-03-22T21:17:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique"},"wordCount":660,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/senegal\/sites\/13\/2023\/03\/postQueueImg_1679497140.89.jpg","keywords":["Africa Press","Africa Press-Senegal","Senegal"],"articleSection":["Politique","Toutes les actualit\u00e9s"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique","url":"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique","name":"Moustapha Ba : Marketing d\u2019un produit politique - Senegal","isPartOf":{"@id":"https:\/\/www.africa-press.net\/senegal\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/senegal\/sites\/13\/2023\/03\/postQueueImg_1679497140.89.jpg","datePublished":"2023-03-22T19:26:09+00:00","dateModified":"2023-03-22T21:17:00+00:00","author":{"@id":"https:\/\/www.africa-press.net\/senegal\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1"},"description":"Jusqu\u2019a\u0300 la formation du dernier gouvernement, l\u2019homme a e\u0301te\u0301 a\u0300 l\u2019ombre des anciens ministres de l\u2019Economie et des Fin ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique#primaryimage","url":"https:\/\/static.africa-press.net\/senegal\/sites\/13\/2023\/03\/postQueueImg_1679497140.89.jpg","contentUrl":"https:\/\/static.africa-press.net\/senegal\/sites\/13\/2023\/03\/postQueueImg_1679497140.89.jpg","width":612,"height":298,"caption":"Moustapha Ba : Marketing d\u2019un produit politique"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/senegal\/politique\/moustapha-ba-marketing-dun-produit-politique#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.africa-press.net\/senegal\/"},{"@type":"ListItem","position":2,"name":"Moustapha Ba : Marketing d\u2019un produit politique"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/senegal\/#website","url":"https:\/\/www.africa-press.net\/senegal\/","name":"Africa Press | Senegal | Homepage","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/senegal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/senegal\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1","name":"cfeditorfr","url":"https:\/\/www.africa-press.net\/senegal\/author\/cfeditorfr"}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/senegal\/wp-json\/wp\/v2\/posts\/41780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/senegal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/senegal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/senegal\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/senegal\/wp-json\/wp\/v2\/comments?post=41780"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/senegal\/wp-json\/wp\/v2\/posts\/41780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/senegal\/wp-json\/wp\/v2\/media\/41779"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/senegal\/wp-json\/wp\/v2\/media?parent=41780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/senegal\/wp-json\/wp\/v2\/categories?post=41780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/senegal\/wp-json\/wp\/v2\/tags?post=41780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}