{"id":10262,"date":"2022-10-14T16:44:22","date_gmt":"2022-10-14T16:44:22","guid":{"rendered":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy"},"modified":"2022-10-14T17:01:21","modified_gmt":"2022-10-14T17:01:21","slug":"metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy","title":{"rendered":"Meta\u2019s New VR Device Tracks Your Face, What Does That Mean for Privacy?"},"content":{"rendered":"

Africa-Press – Sierra-Leone. <\/strong><\/span>Meta, then called Facebook, entered the Virtual Reality space when it purchased Oculus in 2014. It soon started working on building the \u201cmetaverse\u201d and renamed its company to reflect that.<\/p>\n

At its Meta Connect event on Tuesday, the company revealed the new Meta Quest Pro, an enterprise-level device that is more powerful, thinner, lighter, and with improved augmented reality capabilities compared to its current consumer-focused Meta Quest 2 device.<\/p>\n

As it is an enterprise device, aimed at companies and VR enthusiasts with extremely deep pockets, it will launch for $1499 and will be released at the end of this month. Significantly, it includes face and eye tracking.<\/p>\n

It uses five inward-facing cameras to record the user\u2019s face, allowing the user’s avatar to mimic their actions. They can smile or frown, raise their eyebrows, furrow their brow, and just generally reflect what users do in the real world onto their virtual avatar. It will also allow for more detailed environments through foveated rendering, tracking the user\u2019s eyes and rendering what is in the center of the user\u2019s vision, while rendering everything else at a lower resolution, not unlike how peripheral vision works in our real eyes. Meta CEO Mark Zuckerberg says face-tracking avatars will be essential for VR to become part of the workplace.<\/p>\n

The demos on display at Meta Connect 2022 were impressive and a massive leap from their current method of listening to the user\u2019s voice to approximate mouth movements, but some are worried about potential privacy concerns.<\/b><\/p>\n

While Meta says that the images the device captures are stored locally on the device and deleted after use, that is not enough to assuage the fears of many. Facial identification has been at the forefront of personal privacy in the digital age. In November 2021, Meta announced that Facebook would delete the facial recognition data it had gathered and used to automatically tag people in pictures.<\/p>\n

Still, the data potentially gathered from the Meta Quest Pro could be used to enhance attempts to use facial recognition to determine a user\u2019s emotion, a longtime goal of advertisers and tech companies like Amazon, who have attempted that in the past.<\/b><\/p>\n

Meta has also been experimenting with ads inside of VR, something that angered its consumer base last year. With face and eye tracking, Meta could tell how long a user looks at an ad and, potentially, what their reaction is to it. In one way, this is not unlike how websites can track how long your mouse cursor will linger over a part of a page, only even more personal and invasive. And while the images are deleted under Meta\u2019s current privacy policy, it also states that the insights from those images are processed and stored on Meta\u2019s servers. Additionally, that data can be accessed by companies outside of Meta through its new Movement SDK so that they can animate avatars in their games and applications.<\/p>\n

Furthermore, the Meta Quest Pro, like the Meta Quest 2 and its predecessor the Oculus Quest, also has outward-facing cameras. To build a play space, the devices map out the user\u2019s room, potentially giving Meta and any other company that gets access to that data knowledge of the size and shape of a user\u2019s room, or multiple rooms if the user uses the device in several places, which is valuable data for advertisers.<\/p>\n

Meta has been attempting to shed its reputation as a company with bad privacy practices, something that was exacerbated in the Cambridge Analytica data scandal in 2018. Many believe that PR shift was behind the company\u2019s aforementioned move to delete its facial recognition data, but remain unconvinced that Meta, either through incompetence or malfeasance, is capable of properly securing user data.<\/p>\n

It is difficult to explain to someone who hasn\u2019t put on a headset how personal virtual reality can feel at times. Still, it is safe to say that more expressive avatars will go a long way towards building interconnectedness between people in virtual reality, but it also has the potential for advertisers to use those same emotions against us.<\/p>\n

For More News And Analysis About Sierra-Leone<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Sierra-Leone. Meta, then called Facebook, entered the Virtual Reality space when it purchased Oculus in 2014. It soon started working on building the \u201cmetaverse\u201d and renamed its company to reflect that. At its Meta Connect event on Tuesday, the company revealed the new Meta Quest Pro, an enterprise-level device that is more powerful, […]<\/p>\n","protected":false},"author":84,"featured_media":10261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[291,293,292],"class_list":["post-10262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-miscellaneous","tag-africa-press","tag-africa-press-sierra-leone","tag-sierra-leone"],"yoast_head":"\nMeta\u2019s New VR Device Tracks Your Face, What Does That Mean for Privacy? - Sierra Leone<\/title>\n<meta name=\"description\" content=\"Meta, then called Facebook, entered the Virtual Reality space when it purchased Oculus in 2014. It soon started working ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta\u2019s New VR Device Tracks Your Face, What Does That Mean for Privacy?\" \/>\n<meta property=\"og:description\" content=\"Meta, then called Facebook, entered the Virtual Reality space when it purchased Oculus in 2014. It soon started working ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy\" \/>\n<meta property=\"og:site_name\" content=\"Sierra Leone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-14T16:44:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-14T17:01:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/sierra-leone\/sites\/16\/2022\/10\/postQueueImg_17-634995bba77c4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Meta\u2019s New VR Device Tracks Your Face, What Does That Mean for Privacy?\",\"datePublished\":\"2022-10-14T16:44:22+00:00\",\"dateModified\":\"2022-10-14T17:01:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy\"},\"wordCount\":708,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/sierra-leone\/sites\/16\/2022\/10\/postQueueImg_17-634995bba77c4.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Sierra-Leone\",\"Sierra-Leone\"],\"articleSection\":[\"all news\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy\",\"url\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy\",\"name\":\"Meta\u2019s New VR Device Tracks Your Face, What Does That Mean for Privacy? - Sierra Leone\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/sierra-leone\/sites\/16\/2022\/10\/postQueueImg_17-634995bba77c4.jpg\",\"datePublished\":\"2022-10-14T16:44:22+00:00\",\"dateModified\":\"2022-10-14T17:01:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"Meta, then called Facebook, entered the Virtual Reality space when it purchased Oculus in 2014. It soon started working ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/sierra-leone\/sites\/16\/2022\/10\/postQueueImg_17-634995bba77c4.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/sierra-leone\/sites\/16\/2022\/10\/postQueueImg_17-634995bba77c4.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Meta\u2019s New VR Device Tracks Your Face, What Does That Mean for Privacy?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/sierra-leone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Meta\u2019s New VR Device Tracks Your Face, What Does That Mean for Privacy?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/#website\",\"url\":\"https:\/\/www.africa-press.net\/sierra-leone\/\",\"name\":\"Sierra Leone\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/sierra-leone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Meta\u2019s New VR Device Tracks Your Face, What Does That Mean for Privacy? - Sierra Leone","description":"Meta, then called Facebook, entered the Virtual Reality space when it purchased Oculus in 2014. It soon started working ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy","og_locale":"en_US","og_type":"article","og_title":"Meta\u2019s New VR Device Tracks Your Face, What Does That Mean for Privacy?","og_description":"Meta, then called Facebook, entered the Virtual Reality space when it purchased Oculus in 2014. It soon started working ...","og_url":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy","og_site_name":"Sierra Leone","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2022-10-14T16:44:22+00:00","article_modified_time":"2022-10-14T17:01:21+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/static.africa-press.net\/sierra-leone\/sites\/16\/2022\/10\/postQueueImg_17-634995bba77c4.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/sierra-leone\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"Meta\u2019s New VR Device Tracks Your Face, What Does That Mean for Privacy?","datePublished":"2022-10-14T16:44:22+00:00","dateModified":"2022-10-14T17:01:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy"},"wordCount":708,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/sierra-leone\/sites\/16\/2022\/10\/postQueueImg_17-634995bba77c4.jpg","keywords":["Africa Press","Africa Press-Sierra-Leone","Sierra-Leone"],"articleSection":["all news","miscellaneous"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy","url":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy","name":"Meta\u2019s New VR Device Tracks Your Face, What Does That Mean for Privacy? - Sierra Leone","isPartOf":{"@id":"https:\/\/www.africa-press.net\/sierra-leone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/sierra-leone\/sites\/16\/2022\/10\/postQueueImg_17-634995bba77c4.jpg","datePublished":"2022-10-14T16:44:22+00:00","dateModified":"2022-10-14T17:01:21+00:00","author":{"@id":"https:\/\/www.africa-press.net\/sierra-leone\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"Meta, then called Facebook, entered the Virtual Reality space when it purchased Oculus in 2014. It soon started working ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy#primaryimage","url":"https:\/\/static.africa-press.net\/sierra-leone\/sites\/16\/2022\/10\/postQueueImg_17-634995bba77c4.jpg","contentUrl":"https:\/\/static.africa-press.net\/sierra-leone\/sites\/16\/2022\/10\/postQueueImg_17-634995bba77c4.jpg","width":1920,"height":1080,"caption":"Meta\u2019s New VR Device Tracks Your Face, What Does That Mean for Privacy?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/metas-new-vr-device-tracks-your-face-what-does-that-mean-for-privacy#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/sierra-leone\/"},{"@type":"ListItem","position":2,"name":"Meta\u2019s New VR Device Tracks Your Face, What Does That Mean for Privacy?"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/sierra-leone\/#website","url":"https:\/\/www.africa-press.net\/sierra-leone\/","name":"Sierra Leone","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/sierra-leone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/sierra-leone\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/sierra-leone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/sierra-leone\/wp-json\/wp\/v2\/posts\/10262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/sierra-leone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/sierra-leone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/sierra-leone\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/sierra-leone\/wp-json\/wp\/v2\/comments?post=10262"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/sierra-leone\/wp-json\/wp\/v2\/posts\/10262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/sierra-leone\/wp-json\/wp\/v2\/media\/10261"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/sierra-leone\/wp-json\/wp\/v2\/media?parent=10262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/sierra-leone\/wp-json\/wp\/v2\/categories?post=10262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/sierra-leone\/wp-json\/wp\/v2\/tags?post=10262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}