{"id":43208,"date":"2025-02-26T18:44:37","date_gmt":"2025-02-26T18:44:37","guid":{"rendered":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/native-consortium-recognizes-zala-petroleum-as-sierra-leones-only-fuel-station-selling-below-market-price"},"modified":"2025-02-26T18:44:37","modified_gmt":"2025-02-26T18:44:37","slug":"native-consortium-recognizes-zala-petroleum-as-sierra-leones-only-fuel-station-selling-below-market-price","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/native-consortium-recognizes-zala-petroleum-as-sierra-leones-only-fuel-station-selling-below-market-price","title":{"rendered":"Native Consortium Recognizes Zala Petroleum as Sierra Leone\u2019s Only Fuel Station Selling Below Market Price"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Sierra-Leone. <\/strong><\/span>The Native Consortium and Research Centre (NCRC) has awarded Zala Petroleum SL Ltd a Certificate of Recognition for its exceptional commitment to fair pricing and transparency in fuel distribution across Sierra Leone.<\/p>\n<p>At a ceremony held at Zala Petroleum\u2019s head office in Mortaim along the Regent-Grafton Road, NCRC Executive Chairman Edmond Abu Jnr. praised the company as the only fuel station in Sierra Leone selling below the market price while maintaining profitability. Unlike many stations that exploit consumers, Zala Petroleum offers fuel at Le 26 per liter, Le 1.3 cheaper than the national pump price of Le 27.3 at both its Upgun and Mortaim locations.<\/p>\n<p>NCRC\u2019s independent research, conducted last year, revealed serious concerns about fuel pricing and measurement accuracy across the country. Out of an estimated 500 fuel stations, with 60% located in the Western Area, only 18% provide complete liter calibration to customers. In Bo, for instance, only three stations met this standard, prompting NCRC to plan an award ceremony next week to recognize their efforts.<\/p>\n<p>Zala Petroleum stood out due to its commitment to accurate fuel measurement and consumer-friendly pricing, aligning with NCRC\u2019s mission to protect citizens from exploitation. The consortium vowed to begin naming and shaming stations that fail to meet these standards while commending Zala for its dedication to fairness and affordability over the past six months.<\/p>\n<p>Despite Zala\u2019s consumer-friendly policies, some industry players have reportedly lobbied against the company, seeking to undermine its pricing strategy. Edmond Abu, however, defended Zala\u2019s right to sell fuel below the market ceiling price, emphasizing that there is no provision in the Petroleum Regulatory Agency (PRA) Act preventing dealers from offering lower prices.<\/p>\n<p>He further commended the Executive Director of PRA, Baluwa Koroma, for resisting pressure to impose artificial price controls, comparing the situation to previous telecom sector restrictions, where regulatory interference hindered competitive pricing.<\/p>\n<p>As fuel prices remain a critical issue for Sierra Leoneans, NCRC urged more businesses to follow Zala\u2019s example in putting consumers first. The organization also encouraged Zala\u2019s Managing Director, Sheku Gibrilla Turay, to maintain the company\u2019s commitment to affordability and transparency, despite industry opposition.<\/p>\n<p>\u201cSierra Leone needs more businesses like Zala,\u201d Abu stated, warning that NCRC will not only name and shame those lobbying against fair pricing but will also take legal action against them if necessary.<\/p>\n<p>With this recognition, Zala Petroleum has solidified its reputation as a consumer-friendly fuel provider, setting a precedent for ethical business practices in the petroleum sector.<\/p>\n<p><strong>For More News And Analysis About <span style=\"color: #ff6600\">Sierra-Leone<\/span> Follow <span style=\"color: #ff6600\">Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Sierra-Leone. The Native Consortium and Research Centre (NCRC) has awarded Zala Petroleum SL Ltd a Certificate of Recognition for its exceptional commitment to fair pricing and transparency in fuel distribution across Sierra Leone. At a ceremony held at Zala Petroleum\u2019s head office in Mortaim along the Regent-Grafton Road, NCRC Executive Chairman Edmond Abu [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":43207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[292],"class_list":["post-43208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","tag-sierra-leone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Native Consortium Recognizes Zala Petroleum as Sierra Leone\u2019s Only Fuel Station Selling Below Market Price - Sierra Leone<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/native-consortium-recognizes-zala-petroleum-as-sierra-leones-only-fuel-station-selling-below-market-price\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Native Consortium Recognizes Zala Petroleum as Sierra Leone\u2019s Only Fuel Station Selling Below Market Price\" \/>\n<meta property=\"og:description\" content=\"Africa-Press &#8211; Sierra-Leone. The Native Consortium and Research Centre (NCRC) has awarded Zala Petroleum SL Ltd a Certificate of Recognition for its exceptional commitment to fair pricing and transparency in fuel distribution across Sierra Leone. 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