{"id":51505,"date":"2025-11-06T14:32:37","date_gmt":"2025-11-06T14:32:37","guid":{"rendered":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/sierra-leone-tourism-delegation-engages-partners-at-wtm"},"modified":"2025-11-06T14:50:00","modified_gmt":"2025-11-06T14:50:00","slug":"sierra-leone-tourism-delegation-engages-partners-at-wtm","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/sierra-leone-tourism-delegation-engages-partners-at-wtm","title":{"rendered":"Sierra Leone Tourism Delegation Engages Partners at WTM"},"content":{"rendered":"

Africa-Press – Sierra-Leone. <\/strong><\/span>The Sierra Leone tourism delegation kicked off the first day of the World Travel Market (WTM) 2025 at London\u2019s ExCeL with a series of strategic meetings aimed at strengthening international tourism partnerships and enhancing the country\u2019s global visibility.<\/p>\n

The delegation held productive discussions with representatives from leading travel, media, and aviation organizations to advance Sierra Leone\u2019s tourism strategy and explore new collaboration opportunities.<\/p>\n

In one of the key sessions, the team met with Kate McWilliams, Managing Director of LOTUS, to refine the delegation\u2019s show agenda and prepare for an upcoming Wednesday event. Talks focused on anticipated turnout, content planning, and strategies to highlight Sierra Leone\u2019s diverse tourism offerings to European audiences. Both parties also discussed partnership opportunities for 2026 to boost the nation\u2019s representation in Europe.<\/p>\n

The delegation also engaged with Adrian Phillips, Managing Director of Bradt Guides, following the release of the Bradt Guide to Sierra Leone (4th Edition)\u2014the only comprehensive English-language travel guide dedicated to the country. The meeting explored Bradt\u2019s ongoing role in shaping international perspectives on Sierra Leone and identified areas for future collaboration on travel content and features.<\/p>\n

In another meeting, Linzi Barber, Regional Managing Partner, discussed developments with Air Sierra Leone, the national carrier established in 2024 and operational since January 2025. The airline\u2019s first international route to London Gatwick was highlighted as a major step in improving connectivity and driving tourism growth. Plans for expansion into additional West African destinations and potential intercontinental routes were also reviewed.<\/p>\n

The team further met with Craig Rix, Publisher of Travel Africa Magazine, to assess the impact of recent media collaborations, including four advertorial placements in 2024 that helped elevate Sierra Leone\u2019s tourism profile. Both parties reaffirmed their commitment to showcasing the country\u2019s wildlife, landscapes, and cultural heritage through future editorial features.<\/p>\n

By the end of Day One, the delegation reported notable progress aligning content and outreach strategies with LOTUS, advancing European representation plans for 2026, monitoring Air Sierra Leone\u2019s expansion, and reinforcing sustained engagement with Travel Africa Magazine.<\/p>\n

The discussions marked an active and promising start to WTM 2025, as Sierra Leone continues to position itself as an emerging destination within the global tourism landscape.<\/p>\n

For More News And Analysis About Sierra-Leone<\/span> Follow Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Sierra-Leone. The Sierra Leone tourism delegation kicked off the first day of the World Travel Market (WTM) 2025 at London\u2019s ExCeL with a series of strategic meetings aimed at strengthening international tourism partnerships and enhancing the country\u2019s global visibility. The delegation held productive discussions with representatives from leading travel, media, and aviation organizations […]<\/p>\n","protected":false},"author":84,"featured_media":51504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[292],"class_list":["post-51505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","tag-sierra-leone"],"yoast_head":"\nSierra Leone Tourism Delegation Engages Partners at WTM - Sierra Leone<\/title>\n<meta name=\"description\" content=\"The Sierra Leone tourism delegation kicked off the first day of the World Travel Market (WTM) 2025 at London\u2019s ExCeL wit ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/sierra-leone-tourism-delegation-engages-partners-at-wtm\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sierra Leone Tourism Delegation Engages Partners at WTM\" \/>\n<meta property=\"og:description\" content=\"The Sierra Leone tourism delegation kicked off the first day of the World Travel Market (WTM) 2025 at London\u2019s ExCeL wit ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/sierra-leone-tourism-delegation-engages-partners-at-wtm\" \/>\n<meta property=\"og:site_name\" content=\"Sierra Leone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-06T14:32:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T14:50:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/sierra-leone\/sites\/16\/2025\/11\/sm_1762427977.588933.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/sierra-leone-tourism-delegation-engages-partners-at-wtm#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/sierra-leone-tourism-delegation-engages-partners-at-wtm\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Sierra Leone Tourism Delegation Engages Partners at WTM\",\"datePublished\":\"2025-11-06T14:32:37+00:00\",\"dateModified\":\"2025-11-06T14:50:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/sierra-leone-tourism-delegation-engages-partners-at-wtm\"},\"wordCount\":384,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/sierra-leone-tourism-delegation-engages-partners-at-wtm#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/sierra-leone\/sites\/16\/2025\/11\/sm_1762427977.588933.jpg\",\"keywords\":[\"Sierra-Leone\"],\"articleSection\":[\"all news\",\"economy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/sierra-leone-tourism-delegation-engages-partners-at-wtm#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/sierra-leone-tourism-delegation-engages-partners-at-wtm\",\"url\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/sierra-leone-tourism-delegation-engages-partners-at-wtm\",\"name\":\"Sierra Leone Tourism Delegation Engages Partners at WTM - 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