{"id":6207,"date":"2022-06-04T08:57:16","date_gmt":"2022-06-04T08:57:16","guid":{"rendered":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/south-african-company-helps-hang-local-art-in-virtual-world"},"modified":"2022-06-04T09:31:16","modified_gmt":"2022-06-04T09:31:16","slug":"south-african-company-helps-hang-local-art-in-virtual-world","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/south-african-company-helps-hang-local-art-in-virtual-world","title":{"rendered":"South African company helps hang local art in virtual world"},"content":{"rendered":"

Africa-Press – Sierra-Leone. <\/strong><\/span>As South African artist Fhatuwani Mukheli paints a portrait of a woman at his Johannesburg studio, he is creating not only the work before him but also a digital asset destined to adorn a virtual world.<\/p>\n

Mukheli uses The Tree, an online marketplace for South African artists to promote and sell their art as non-fungible tokens (NFTs).<\/p>\n

\u201cThere\u2019s a virtual world where people are buying land in it,\u201d said Mukheli, referring to the metaverse, a three-dimensional digital reality that tech giants like Microsoft and Facebook say is the future of the internet.<\/p>\n

\u201cPeople have properties there \u2026 and your art can be on those walls.\u201d<\/p>\n

Mukheli\u2019s customers receive both the actual canvas and the NFT, while other artists on The Tree sell up to five limited edition NFTs for each piece, akin to digital prints. Mukheli has already made thousands of dollars by using the platform.<\/p>\n

\u201cI think it\u2019s important as an artist and a creative to always play where the ball is going and not necessarily where it\u2019s at,\u201d said Trevor Stuurman, one of the four other artists currently showcasing their work on The Tree.<\/p>\n

Critics say blockchains, digital ledgers used to store information, are not climate-friendly because they guzzle computing power.<\/p>\n

The Tree says it saves energy by running on Polygon, a blockchain that uses a fraction of the power, and offsets each transaction by sending money to Greenpop, an environmental organisation that plants trees across Sub-Saharan Africa.<\/p>\n

\u201cIt\u2019s not just about art and artists and the story, it\u2019s about making sure that this growth in technology for artists doesn\u2019t come at a cost to the planet,\u201d said Dan Portal, co-founder of The Tree.<\/p>\n

 <\/p>\n

For More News And Analysis About Sierra-Leone<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Sierra-Leone. As South African artist Fhatuwani Mukheli paints a portrait of a woman at his Johannesburg studio, he is creating not only the work before him but also a digital asset destined to adorn a virtual world. Mukheli uses The Tree, an online marketplace for South African artists to promote and sell their […]<\/p>\n","protected":false},"author":84,"featured_media":6206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,9],"tags":[291,293,292],"class_list":["post-6207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-homepage-english","category-miscellaneous","tag-africa-press","tag-africa-press-sierra-leone","tag-sierra-leone"],"yoast_head":"\nSouth African company helps hang local art in virtual world - Sierra Leone<\/title>\n<meta name=\"description\" content=\"As South African artist Fhatuwani Mukheli paints a portrait of a woman at his Johannesburg studio, he is creating not on ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/south-african-company-helps-hang-local-art-in-virtual-world\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"South African company helps hang local art in virtual world\" \/>\n<meta property=\"og:description\" content=\"As South African artist Fhatuwani Mukheli paints a portrait of a woman at his Johannesburg studio, he is creating not on ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/south-african-company-helps-hang-local-art-in-virtual-world\" \/>\n<meta property=\"og:site_name\" content=\"Sierra Leone\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-04T08:57:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-04T09:31:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/sierra-leone\/sites\/16\/2022\/06\/postQueueImg_2-629b26542fc9d.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"487\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/south-african-company-helps-hang-local-art-in-virtual-world#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/south-african-company-helps-hang-local-art-in-virtual-world\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"South African company helps hang local art in virtual world\",\"datePublished\":\"2022-06-04T08:57:16+00:00\",\"dateModified\":\"2022-06-04T09:31:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/south-african-company-helps-hang-local-art-in-virtual-world\"},\"wordCount\":305,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/south-african-company-helps-hang-local-art-in-virtual-world#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/sierra-leone\/sites\/16\/2022\/06\/postQueueImg_2-629b26542fc9d.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Sierra-Leone\",\"Sierra-Leone\"],\"articleSection\":[\"all news\",\"homepage-english\",\"miscellaneous\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/south-african-company-helps-hang-local-art-in-virtual-world#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/south-african-company-helps-hang-local-art-in-virtual-world\",\"url\":\"https:\/\/www.africa-press.net\/sierra-leone\/all-news\/south-african-company-helps-hang-local-art-in-virtual-world\",\"name\":\"South African company helps hang local art in virtual world - 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