{"id":10948,"date":"2021-05-24T18:10:49","date_gmt":"2021-05-24T18:10:49","guid":{"rendered":"https:\/\/www.africa-press.net\/south-africa\/?p=10948"},"modified":"2021-05-24T16:59:11","modified_gmt":"2021-05-24T16:59:11","slug":"world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry","title":{"rendered":"World Tourism Organisation collaborates with Google to help the tourism industry"},"content":{"rendered":"

Africa-Press<\/a> – South-Africa<\/a>. <\/strong><\/span>In an effort to help the global tourism recovery, the World Tourism Organisation (UNWTO) and Google have signed a new agreement to work together. They plan to lead tourism\u2019s recovery through innovation, education and market intelligence.<\/p>\n

According to UNWTO, the new Memorandum of Understanding (MoU) builds on past co-operation between the UN specialised agency for tourism and Google.<\/p>\n

\u201cWith destinations in some parts of the world looking to restart tourism, the new partnership will focus on harnessing the power of innovation, education, data and market intelligence to drive sustainable and inclusive recovery,\u201d said UNWTO.<\/p>\n

The two organisations plan to host training for Destination Management Organisations (DMOs), using a new Capacity Building Curriculum developed by Google.<\/p>\n

\u201cThese sessions will empower destinations to switch to digital, with the training adapted to reflect their specific circumstances and the unique challenges every destination currently faces,\u201d the company said.<\/p>\n

It said the new capacity-building curriculum would also complement existing joint initiatives, and a data-sharing agreement for Google\u2019s Travel Insights to power a portion of the UNWTO\u2019s tourism recovery tracker.<\/p>\n

\u201cThe Tourism Accelerator Program, designed by Google in partnership with UNWTO, will also be scaled up globally. A pilot program launched across EMEA (Europe, Middle East, Africa) in 2020 showed the value of working with policymakers to put digital at the heart of their tourism recovery plans and the benefits of upskilling DMOs so they can make effective use of data and market intelligence,\u201d UNWTO said.<\/p>\n

According to the company, the partnership would go beyond empowering destinations and businesses during the immediate recovery phase.<\/p>\n

\u201cUnder the agreement, Google will provide ongoing support for several UNWTO\u2019s leading initiatives, including Startup Competitions designed to promote and support innovation across the sector,\u201d it said.<\/p>\n

UNWTO secretary-general Zurab Pololikashvili said: \u201cThe strong partnership between UNWTO and Google will help put innovation and digital at the centre of tourism\u2019s recovery. By working together, UNWTO and Google will empower destinations, businesses and tourism workers to realise the power of data and market intelligence, both increasingly important as global tourism looks to restart and recover.\u201d<\/p>\n

Google\u2019s managing director for Travel Partnerships, Gianni Marostica, said: \u201cWe\u2019re honoured to be working alongside UNWTO in this vital effort to support the global tourism sector on its path toward broader economic recovery. Both policymakers and businesses must have the tools and insights they need to reconnect with travellers in a digital environment.\u201d<\/p>\n

The company said in the future, it would continue partnering with Google in joint research projects related to tourism.<\/p>\n

\u201cThe results will further establish both parties as thought leaders and provide governments, destinations and businesses with the trusted data and insights they need to guide tourism towards recovery,\u201d it said.<\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – South-Africa. In an effort to help the global tourism recovery, the World Tourism Organisation (UNWTO) and Google have signed a new agreement to work together. They plan to lead tourism\u2019s recovery through innovation, education and market intelligence. According to UNWTO, the new Memorandum of Understanding (MoU) builds on past co-operation between the UN […]<\/p>\n","protected":false},"author":84,"featured_media":10947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8],"tags":[274,315,275],"class_list":["post-10948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","tag-africa-press","tag-africa-press-south-africa","tag-south-africa-2"],"yoast_head":"\nWorld Tourism Organisation collaborates with Google to help the tourism industry - South Africa<\/title>\n<meta name=\"description\" content=\"In an effort to help the global tourism recovery, the World Tourism Organisation (UNWTO) and Google have signed a new ag ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Tourism Organisation collaborates with Google to help the tourism industry\" \/>\n<meta property=\"og:description\" content=\"In an effort to help the global tourism recovery, the World Tourism Organisation (UNWTO) and Google have signed a new ag ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry\" \/>\n<meta property=\"og:site_name\" content=\"South Africa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-24T18:10:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/05\/img-60abdb3c02947.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"World Tourism Organisation collaborates with Google to help the tourism industry\",\"datePublished\":\"2021-05-24T18:10:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry\"},\"wordCount\":465,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/05\/img-60abdb3c02947.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-South-Africa\",\"South-Africa\"],\"articleSection\":[\"all news\",\"economy\",\"homepage-english\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry\",\"url\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry\",\"name\":\"World Tourism Organisation collaborates with Google to help the tourism industry - South Africa\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/05\/img-60abdb3c02947.jpg\",\"datePublished\":\"2021-05-24T18:10:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"In an effort to help the global tourism recovery, the World Tourism Organisation (UNWTO) and Google have signed a new ag ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/05\/img-60abdb3c02947.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/05\/img-60abdb3c02947.jpg\",\"width\":720,\"height\":405,\"caption\":\"World Tourism Organisation collaborates with Google to help the tourism industry\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/south-africa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"World Tourism Organisation collaborates with Google to help the tourism industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#website\",\"url\":\"https:\/\/www.africa-press.net\/south-africa\/\",\"name\":\"South Africa\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/south-africa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"World Tourism Organisation collaborates with Google to help the tourism industry - South Africa","description":"In an effort to help the global tourism recovery, the World Tourism Organisation (UNWTO) and Google have signed a new ag ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry","og_locale":"en_US","og_type":"article","og_title":"World Tourism Organisation collaborates with Google to help the tourism industry","og_description":"In an effort to help the global tourism recovery, the World Tourism Organisation (UNWTO) and Google have signed a new ag ...","og_url":"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry","og_site_name":"South Africa","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2021-05-24T18:10:49+00:00","og_image":[{"width":720,"height":405,"url":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/05\/img-60abdb3c02947.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"World Tourism Organisation collaborates with Google to help the tourism industry","datePublished":"2021-05-24T18:10:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry"},"wordCount":465,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/05\/img-60abdb3c02947.jpg","keywords":["Africa Press","Africa Press-South-Africa","South-Africa"],"articleSection":["all news","economy","homepage-english"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry","url":"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry","name":"World Tourism Organisation collaborates with Google to help the tourism industry - South Africa","isPartOf":{"@id":"https:\/\/www.africa-press.net\/south-africa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/05\/img-60abdb3c02947.jpg","datePublished":"2021-05-24T18:10:49+00:00","author":{"@id":"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"In an effort to help the global tourism recovery, the World Tourism Organisation (UNWTO) and Google have signed a new ag ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry#primaryimage","url":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/05\/img-60abdb3c02947.jpg","contentUrl":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/05\/img-60abdb3c02947.jpg","width":720,"height":405,"caption":"World Tourism Organisation collaborates with Google to help the tourism industry"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/world-tourism-organisation-collaborates-with-google-to-help-the-tourism-industry#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/south-africa\/"},{"@type":"ListItem","position":2,"name":"World Tourism Organisation collaborates with Google to help the tourism industry"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/south-africa\/#website","url":"https:\/\/www.africa-press.net\/south-africa\/","name":"South Africa","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/south-africa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/posts\/10948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/comments?post=10948"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/posts\/10948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/media\/10947"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/media?parent=10948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/categories?post=10948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/tags?post=10948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}