{"id":11542,"date":"2021-06-02T18:30:06","date_gmt":"2021-06-02T18:30:06","guid":{"rendered":"https:\/\/www.africa-press.net\/south-africa\/?p=11542"},"modified":"2021-06-02T17:26:21","modified_gmt":"2021-06-02T17:26:21","slug":"yellow-light-at-end-of-covid-19-tunnel-as-mtn-renew-springboks-sponsorship-deal","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/south-africa\/all-news\/yellow-light-at-end-of-covid-19-tunnel-as-mtn-renew-springboks-sponsorship-deal","title":{"rendered":"Yellow light at end of Covid-19 tunnel as MTN renew Springboks sponsorship deal"},"content":{"rendered":"

Africa-Press<\/a> – South-Africa<\/a>. <\/strong><\/span>CAPE TOWN – After a disastrous 2020 where over R1.2 billion had to be cut from the local rugby fraternity\u2019s expenses, SA Rugby would\u2019ve breathed a sigh of relief on Wednesday as MTN renewed their sponsorship of the world champion Springboks.<\/p>\n

In addition, the telecommunications operator will also be the principal partner of the upcoming series between the Boks and the British and Irish Lions, which starts next month.<\/p>\n

ALSO READ: Do the Lions have new tricks for Springboks\u2019 \u2019old dogs\u2019?<\/p>\n

The Covid-19 pandemic made 2020 a year to forget for the rugby world, with the original Super Rugby tournament having to be cancelled in late March.<\/p>\n

The Springboks were also unable to play a single Test as a result of the coronavirus, which was a huge blow to the finances of not only SA Rugby, but every sphere of domestic rugby.<\/p>\n

Even the youth weeks and Varsity Cup tournament was affected, with players, coaches and other staff taking significant salary cuts of up to 43 percent as well.<\/p>\n

But things are looking up in 2021, with the Boks set to play their first Test since the 2019 Rugby World Cup final when they host Georgia on July 2.<\/p>\n

MTN got on board with the Boks as a headline sponsor in 2017, and they have extended their latest deal to 2025.<\/p>\n

ALSO READ: \u2018We\u2019re not friends\u2019: Will Rassie Erasmus fall for Warren Gatland\u2019s bait?<\/p>\n

\u201cConfirming the renewal of our partnership with MTN is massive for SA Rugby, and we are thrilled to continue on this road with them,\u201d chief executive Jurie Roux said in a statement on Wednesday.<\/p>\n

\u201cWhen we named MTN as our new headline sponsor four years ago, we realised that it represented a pivotal moment for SA Rugby, and that welcoming a company of MTN\u2019s size and reach was a significant moment for the sport.<\/p>\n

\u201cThey have been a wonderfully supportive partner during a time of regeneration for the Springboks and the wider South African rugby fraternity, and have stuck with us through the pandemic. We are excited to continue to have MTN by our side.<\/p>\n

ALSO READ: Handr\u00e9 Pollard or Morn\u00e9 Steyn … Who can kick the Springboks to glory against the British and Irish Lions?<\/p>\n

\u201cFor MTN, it was never only about having their logo on the front of the Springboks\u2019 jerseys. They wanted a powerful partnership and that is exactly what we have established in the last four years.<\/p>\n

? Big news! @MTNza and SA Rugby have renewed their partnership for a further five years?\ufe0f “We are thrilled to continue on this road with them”? More here: https:\/\/t.co\/XWmWK6C4g6#ItsGoTimeBokke #StrongerTogether pic.twitter.com\/l763iJMtIJ<\/p>\n

\u201cWhen they came on board, rugby was in a precarious position, but they understood where we were headed and what we wanted to achieve, to inspire the nation, and as one of South Africa\u2019s success stories in the last three decades, MTN fully supported us in that.\u201d<\/p>\n

MTN added that supporters will also benefit from the sponsorship through a number of prizes and competitions, with an opportunity to win R100 000 every week.<\/p>\n

\u201cWe found it fitting to continue to back the Springboks following a very successful period during which they became the world champions, warming the hearts of our nation,\u201d said Mapula Bodibe, the chief consumer officer for MTN SA.<\/p>\n

ALSO READ: Rassie Erasmus \u2018proud in a weird way\u2019 of Duhan van der Merwe making Lions squad<\/p>\n

\u201cMTN has been a long-time supporter of South African sport, and the renewal of our sponsorship of the Springboks further entrenches our position as an ardent supporter of South Africa\u2019s sporting ambitions.<\/p>\n

\u201cSports fans have had to endure a frustrating year. Teams and their supporters were left with very little to cheer about due to COVID-19, but we are finally getting to the stage where our team is preparing to take to the field again and unite our nation as only they can.<\/p>\n

\u201cWe are delighted to renew our headline sponsorship just ahead of the important Lions tour in July, providing the Springboks and South African rugby with the necessary support to grow well into the future, while also offering our fans great digital platforms to enjoy their love of the game, especially as they can\u2019t be in the stadiums.\u201d<\/p>\n

@ashfakmohamed<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – South-Africa. CAPE TOWN – After a disastrous 2020 where over R1.2 billion had to be cut from the local rugby fraternity\u2019s expenses, SA Rugby would\u2019ve breathed a sigh of relief on Wednesday as MTN renewed their sponsorship of the world champion Springboks. In addition, the telecommunications operator will also be the principal partner […]<\/p>\n","protected":false},"author":84,"featured_media":11541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8,17],"tags":[274,315,275],"class_list":["post-11542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-homepage-english","category-sport","tag-africa-press","tag-africa-press-south-africa","tag-south-africa-2"],"yoast_head":"\nYellow light at end of Covid-19 tunnel as MTN renew Springboks sponsorship deal - South Africa<\/title>\n<meta name=\"description\" content=\"CAPE TOWN - After a disastrous 2020 where over R1.2 billion had to be cut from the local rugby fraternity\u2019s expenses, SA ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/south-africa\/all-news\/yellow-light-at-end-of-covid-19-tunnel-as-mtn-renew-springboks-sponsorship-deal\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yellow light at end of Covid-19 tunnel as MTN renew Springboks sponsorship deal\" \/>\n<meta property=\"og:description\" content=\"CAPE TOWN - 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