{"id":41898,"date":"2022-12-27T10:59:41","date_gmt":"2022-12-27T10:59:41","guid":{"rendered":"https:\/\/www.africa-press.net\/south-africa\/all-news\/gold-rush-ensues-as-platforms-vie-to-become-the-new-twitter"},"modified":"2022-12-27T11:49:34","modified_gmt":"2022-12-27T11:49:34","slug":"gold-rush-ensues-as-platforms-vie-to-become-the-new-twitter","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/south-africa\/all-news\/gold-rush-ensues-as-platforms-vie-to-become-the-new-twitter","title":{"rendered":"Gold rush ensues as platforms vie to become the new Twitter"},"content":{"rendered":"

Africa-Press – South-Africa. <\/strong><\/span>At least that\u2019s the declaration from those who\u2019ve announced their move to another platform. That they\u2019ve made these pronouncements on Twitter itself, and then stuck around to watch, highlights how difficult it is for users to cut their addiction since Elon Musk took a machete to the network.<\/p>\n

Amid the dysfunction comes an increasing number of alternatives vying to lure Twitterati. Some were created out of the ashes of Twitter, while many are getting a fresh start after languishing in the shadows for years. Here\u2019s a look at the alternatives for those seeking a Plan B, and how they stack up against the Blue Bird.<\/p>\n

Mastodon<\/b><\/p>\n

The German social media platform founded by Eugen Rochko six years ago is the early favourite for the title of \u201cthe next Twitter,\u201d yet it has polarised opinion. For one thing, it\u2019s not even a single site. Mastodon is actually open-source software that enables anyone to run their own social networking service. If you choose to do so, then you can link to other Mastodon-based sites to create what\u2019s called a \u201cfediverse,\u201d so that a member of one site (also called an instance, or a server) can interact with those on other sites. The website www.movetdon.org allows people to automatically find those they follow on Twitter, easing the transition.<\/p>\n

Proponents love this decentralised, censorship-resistant approach. Content moderation is done at the individual instance by that group\u2019s appointed hall monitors, and users can get blocked or booted if they don\u2019t comply. As a result, censorship can be erratic \u2014 what\u2019s allowed on one server can get you banned on another. In addition to the uneven approach to free-speech, opponents complain that it\u2019s too confusing. The on-boarding process is complicated, and merely choosing which server to sign up on is a mind-melting decision which turns people away. Detractors complain that Mastodon is a poor copy of Twitter, but that criticism is unfair. It was never meant to replicate the original, and instead aims to offer an alternative way to imagine and run social media. In this respect it\u2019s a resounding success, but that doesn\u2019t mean it will become the new town square.<\/p>\n

Post<\/b><\/p>\n

According to its founder Noam Bardin, the startup “will be a civil place to debate ideas; learn from experts, journalists, individual creators, and each other; converse freely; and have some fun”. The former chief executive of traffic app Waze (later bought by Google) has put Post behind a velvet rope as it builds the product and scales up, so it could take time before new users get access. Among the innovations are headlines, text-formatting, longer posts, and tipping. It marks topics with a #hashtag, similar to Twitter, and has both favourites and trending categories so users can easily find what most attracts them. You can respond to someone else\u2019s post, but are reminded that “discussions are moderated for civility”.<\/p>\n

More centralised than Mastodon, Post is likely to suffer the same content-moderation challenges as Twitter, though discourse so far seems civil. A glance at the user base hints that it may end up attracting Twitter\u2019s progressive crowd who want more control over how they share information and engage. If it can manage to scale and onboard users quickly, while at the same time ensuring conversations remain polite and friendly, then Post has a good shot at becoming the new hub of conversation. But Bardin and his team will need to make tough decisions about design, content, and business model in order to make it work.<\/p>\n

Koo<\/b><\/p>\n

Based in the Indian tech hub of Bengaluru, this app is the closest so far to a Twitter clone \u2014 its logo is a yellow bird. If you\u2019re looking to replicate the familiar feed and engagement of the original, then this is the place to go. It even allows you to transfer your entire library of tweets and follow those who\u2019ve already made the move. Started three years ago, Koo received a huge boost in attention when Twitter got into a spat with the Indian government as Prime Minister Narendra Modi sought to control social media under the guise of stopping terrorism. Indian users, including many government officials, flocked to Koo as the local alternative to the American site. Founder Mayank Bidawatka rejects accusations that it\u2019s right-leaning or pro-Modi. \u201cWe believe in freedom of speech as much as we believe in being responsible and honesty in speech,\u201d he wrote in an explanatory post.<\/p>\n

India has more than 20 modern languages, so Koo differentiates itself by allowing multi-lingual posts. I asked users on Koo \u2014 it now has more than five million globally \u2014 what made it unique, and the overwhelming response was that it was more friendly, fun, and courteous than Twitter. Like its rivals, Koo\u2019s biggest challenge will be ensuring civil discourse \u2014 it uses a mix of machine learning, community reporting and moderation. If it can iron out some early bugs then Koo might be the best chance at replicating the original. The big question will be whether users really want a repeat of the site they left, or want to start afresh with something new.<\/p>\n

T2.social<\/b><\/p>\n

This upstart is the most direct attempt to leverage the coming collapse of Twitter. Gabor Cselle, who was most recently at Google, got to work on this project the day Musk started firing people, and by late December had barely 100 users. Like Post, the team has a waiting list and wants to build the product before it\u2019s let loose on the world. But a recent discussion with TechMeme’s Ride Home podcast shows their intent is to hew as close to the original Twitter formula as possible. Its biggest test will be whether they can build and scale the product in time to catch the wave of Twitter refugees.<\/p>\n

Substack<\/b><\/p>\n

The email newsletter service is not an obvious alternative to the real-time nature of Twitter, but it\u2019s getting a lot more interest. Not sure where to turn next, many content creators have urged followers to sign up for their Substack. This may be a placeholder until they can direct subscribers back to a new social-media platform. Yet Substack may itself seize the moment and build in more interactivity.<\/p>\n

Discord & Reddit<\/b><\/p>\n

Though quite different sites, the turmoil at Twitter offers a good excuse to venture onto new platforms. Discord has private communities, also called servers, that allow like-minded folks to hang out. Its user base skews toward gaming, but that\u2019s not set in stone and we can expect its community to broaden over time. Reddit offers moderated bulletin boards that have become a mix of stock tips, cute memes, and conspiracy theories. Because of the siloed approach to content, you\u2019re unlikely to bump into posts that offend you \u2014 unless you\u2019re looking to be offended. But it can also be an echo chamber where misinformation can fester.<\/p>\n

Truth Social & Hive<\/b><\/p>\n

Whatever your ideology, the reality is that attempts to lure audiences away from Twitter come from across the political spectrum, and these are among the offerings. Truth Social was founded by former President Donald Trump after he left office and was booted from Twitter. There\u2019s little to suggest that either will get anywhere near the scale of Twitter, and users should be aware of reports about security vulnerabilities.<\/p>\n

Facebook, Instagram, TikTok, YouTube<\/b><\/p>\n

It\u2019s easy for Twitter fans to forget that these sites even exist, and just as easy to dismiss them. But the reality is that they have far more users than Twitter, and extremely loyal followings. A big challenge for text-based content creators such as journalists, policy wonks and tech elites is adapting to the more visual nature of these bigger platforms. But that\u2019s just the reality of modern social media. If you can look past the beauty-myth imagery and duck-lip selfies, they can be fantastic places to build a following and find useful information. And text isn\u2019t totally out of place \u2014 content on Instagram, YouTube and TikTok often make use of photos, graphics and words to relay a message succinctly with fewer limitations than Twitter.<\/p>\n

Musk\u2019s renovation of Twitter has spurred many to look elsewhere, though the skeptics are largely taking a wait-and-see approach. While they do, rivals may pick up steam and offer a true alternative. A final victor won\u2019t be crowned quickly. Instead, those looking for a back-up option will probably want to sample the options and tread carefully.<\/p>\n

For More News And Analysis About South-Africa<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – South-Africa. At least that\u2019s the declaration from those who\u2019ve announced their move to another platform. That they\u2019ve made these pronouncements on Twitter itself, and then stuck around to watch, highlights how difficult it is for users to cut their addiction since Elon Musk took a machete to the network. 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