{"id":44606,"date":"2023-02-16T12:01:58","date_gmt":"2023-02-16T12:01:58","guid":{"rendered":"https:\/\/www.africa-press.net\/south-africa\/all-news\/clothing-retailer-hm-to-launch-online-offering-on-superbalist"},"modified":"2023-02-16T12:35:24","modified_gmt":"2023-02-16T12:35:24","slug":"clothing-retailer-hm-to-launch-online-offering-on-superbalist","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/south-africa\/all-news\/clothing-retailer-hm-to-launch-online-offering-on-superbalist","title":{"rendered":"Clothing retailer H&M to launch online offering on Superbalist"},"content":{"rendered":"

Africa-Press – South-Africa. <\/strong><\/span>Swedish clothing retailer H&M’s local unit is to launch an online offering on e-commerce platform Superbalist in a move welcomed by analysts as a smart way of expanding without hefty capital outlays.<\/p>\n

Customers will be able to shop for fashion items for women, men, teenagers and children from Wednesday 22 February, with interior and de\u0301cor products from H&M Home also available on the Superbalist platform.<\/p>\n

Caroline Nelson, country manager for H&M South Africa, said in a statement that the partnership with Naspers-owned Superbalist reinforces the group’s “commitment to sustainable growth in South Africa and will complement our current 28 stores across the country”.<\/p>\n

The company first launched in SA in 2015 with its latest Tygervalley Shopping Centre store in Cape Town set to open on Thursday, 27 April.<\/p>\n

Superbalist co-CEO David Cohen said the group was “excited to welcome H&M to the Superbalist family and bring their accessible, trendy yet affordable fashion to millions of online shoppers”.<\/p>\n

Sasfin Wealth senior equity analyst Alec Abraham said what this deal showed was that H&M did not want to “miss out on any potential opportunities in SA, but at the same time did not want to lay down more capital to open more stores”.<\/p>\n

“This is a very capital-light way to increase your exposure to a broader market in South Africa outside the locations of where they are without necessarily having to put significant money down. I think it is a very prudent move.”<\/p>\n

Abraham said that more and more South African retailers were developing online retail platforms, adding that online retail still accounted for a relatively small segment of the market, compared to the US and UK where up online retail sales of mid to high teens were being reported.<\/p>\n

Nevertheless, he said it was growing in SA and was estimated to be in the region of 5% of all retail sales now, from probably about 2% to 3% before the pandemic.<\/p>\n

“We have seen a lot more activity online. It is a great way to increase your exposure to South Africa beyond the catchment area of the stores you have in a capital-light way.”<\/p>\n

FNB portfolio manager Wayne McCurrie said while H&M South Africa may sacrifice some margins with this move, it would also save on logistics spend, adding that he thought it was a “very good move”.<\/p>\n

He agreed that while online retail in SA was still a small portion of the overall retail market, it was growing.<\/p>\n

“And certainly the segment of the market they [H&M] are aimed at use online retail a lot more than other people do.”<\/p>\n

For More News And Analysis About South-Africa<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – South-Africa. Swedish clothing retailer H&M’s local unit is to launch an online offering on e-commerce platform Superbalist in a move welcomed by analysts as a smart way of expanding without hefty capital outlays. Customers will be able to shop for fashion items for women, men, teenagers and children from Wednesday 22 February, with […]<\/p>\n","protected":false},"author":84,"featured_media":44605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[274,315,2352,4616,1596,275],"class_list":["post-44606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","tag-africa-press","tag-africa-press-south-africa","tag-clothing","tag-hm","tag-retail","tag-south-africa-2"],"yoast_head":"\nClothing retailer H&M to launch online offering on Superbalist - South Africa<\/title>\n<meta name=\"description\" content=\"Swedish clothing retailer H&M's local unit is to launch an online offering on e-commerce platform Superbalist in a m ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clothing-retailer-hm-to-launch-online-offering-on-superbalist\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clothing retailer H&M to launch online offering on Superbalist\" \/>\n<meta property=\"og:description\" content=\"Swedish clothing retailer H&M's local unit is to launch an online offering on e-commerce platform Superbalist in a m ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clothing-retailer-hm-to-launch-online-offering-on-superbalist\" \/>\n<meta property=\"og:site_name\" content=\"South Africa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-16T12:01:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-16T12:35:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2023\/02\/postQueueImg_1676536326.67.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clothing-retailer-hm-to-launch-online-offering-on-superbalist#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clothing-retailer-hm-to-launch-online-offering-on-superbalist\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Clothing retailer H&M to launch online offering on Superbalist\",\"datePublished\":\"2023-02-16T12:01:58+00:00\",\"dateModified\":\"2023-02-16T12:35:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clothing-retailer-hm-to-launch-online-offering-on-superbalist\"},\"wordCount\":463,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clothing-retailer-hm-to-launch-online-offering-on-superbalist#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2023\/02\/postQueueImg_1676536326.67.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-South-Africa\",\"clothing\",\"h&m\",\"retail\",\"South-Africa\"],\"articleSection\":[\"all news\",\"economy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clothing-retailer-hm-to-launch-online-offering-on-superbalist#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clothing-retailer-hm-to-launch-online-offering-on-superbalist\",\"url\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clothing-retailer-hm-to-launch-online-offering-on-superbalist\",\"name\":\"Clothing retailer H&M to launch online offering on Superbalist - 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