{"id":50717,"date":"2023-06-30T10:44:56","date_gmt":"2023-06-30T10:44:56","guid":{"rendered":"https:\/\/www.africa-press.net\/south-africa\/all-news\/audi-ceo-replaced-after-carmakers-disappointing-performance"},"modified":"2023-06-30T12:16:57","modified_gmt":"2023-06-30T12:16:57","slug":"audi-ceo-replaced-after-carmakers-disappointing-performance","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/south-africa\/all-news\/audi-ceo-replaced-after-carmakers-disappointing-performance","title":{"rendered":"Audi CEO replaced after carmaker’s disappointing performance"},"content":{"rendered":"

Africa-Press – South-Africa. <\/strong><\/span>Volkswagen replaced the chief executive officer of its flagging premium brand Audi as Europe\u2019s biggest carmaker seeks to keep up in the electric-car race and reverse a sales slide in China.<\/p>\n

VW insider Gernot Do\u0308llner will take over leadership of the label from Markus Duesmann in September, Audi said Thursday, confirming an earlier Bloomberg report.<\/p>\n

The move comes after Oliver Blume, who\u2019s been leading Europe\u2019s biggest carmaker for less than a year, earlier this month singled out Audi as falling short of its potential when he outlined a host of measures to improve performance across the group. Tesla outsold Audi in the first quarter.<\/p>\n

Duesmann, 54, has led Audi \u2014 VW\u2019s cash cow alongside Porsche \u2014 since 2021. During the former BMW executive\u2019s tenure, the brand for a time led VW\u2019s ill-fated software efforts that have delayed key models, leading to tensions with Porsche over a future joint vehicle platform with Audi. Blume, who also helms Porsche, late last year axed Audi\u2019s prestigious self-driving vehicle because of slow progress.<\/p>\n

“Audi slipped a bit in terms product promises and product concept compared to Mercedes or BMW,” said Philippe Houchois, global auto analyst at Jefferies. “Audi\u2019s lineup had aged, and Duesmann was under pressure for some time.”<\/p>\n

In Do\u0308llner, Audi is tapping a former Porsche executive who has worked alongside Blume across a 30-year career at VW. He currently leads strategy for the group.<\/p>\n

Blume, who started his career as a trainee at Audi, is trying to inject more urgency into VW\u2019s efforts to keep up in the electric-car and digital transition. At the top of his agenda is execution and product delivery \u2014 usually VW mainstays \u2014 after predecessor Herbert Diess\u2019s costly EV investments and software plans ran into trouble. The company is facing an alarming erosion of market share in China after software glitches irked customers and competitors pulled ahead with more attractive EV models. The Asian country is VW and Audi\u2019s biggest market.<\/p>\n

The brand\u2019s global deliveries have slipped for three consecutive years to 1.61 million last year, the lowest since 2013. In the first three months of this year, Tesla pulled ahead with 422 875 vehicles to Audi\u2019s 415 684 units.<\/p>\n

Audi\u2019s troubles began as early as 2015, when it surfaced that VW had rigged diesel vehicles with devices to cheat on emissions tests. The scandal sparked years-long probes at Audi and Porsche, weighing on investor confidence and haunting their EV efforts. Earlier this week, a Munich court convicted former Audi boss Rupert Stadler for fraud in Germany\u2019s first criminal verdict over the affair.<\/p>\n

Duesmann\u2019s departure is the latest in a string of management shakeups as Blume makes his mark on the sprawling German carmaker, which is known for its executive infighting and power struggles. Last year, he shrank VW\u2019s bloated management board, removing the sales and procurement positions. He also installed a new lead for the struggling Cariad software unit.<\/p>\n

Audi has seen several executive changes in the past years, including on the key development chief position. Hildegard Wortmann, Audi\u2019s head of sales, lost her position on VW\u2019s management board in September after being promoted by Diess in 2021.<\/p>\n

For More News And Analysis About South-Africa<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – South-Africa. Volkswagen replaced the chief executive officer of its flagging premium brand Audi as Europe\u2019s biggest carmaker seeks to keep up in the electric-car race and reverse a sales slide in China. VW insider Gernot Do\u0308llner will take over leadership of the label from Markus Duesmann in September, Audi said Thursday, confirming an […]<\/p>\n","protected":false},"author":84,"featured_media":50716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[274,315,5677,275,2161],"class_list":["post-50717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","tag-africa-press","tag-africa-press-south-africa","tag-audi","tag-south-africa-2","tag-volkswagen"],"yoast_head":"\nAudi CEO replaced after carmaker's disappointing performance - South Africa<\/title>\n<meta name=\"description\" content=\"Volkswagen replaced the chief executive officer of its flagging premium brand Audi as Europe\u2019s biggest carmaker seeks to ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/south-africa\/all-news\/audi-ceo-replaced-after-carmakers-disappointing-performance\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audi CEO replaced after carmaker's disappointing performance\" \/>\n<meta property=\"og:description\" content=\"Volkswagen replaced the chief executive officer of its flagging premium brand Audi as Europe\u2019s biggest carmaker seeks to ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/south-africa\/all-news\/audi-ceo-replaced-after-carmakers-disappointing-performance\" \/>\n<meta property=\"og:site_name\" content=\"South Africa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-30T10:44:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-30T12:16:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2023\/06\/sm_1688110903.396188.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/audi-ceo-replaced-after-carmakers-disappointing-performance#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/audi-ceo-replaced-after-carmakers-disappointing-performance\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Audi CEO replaced after carmaker’s disappointing performance\",\"datePublished\":\"2023-06-30T10:44:56+00:00\",\"dateModified\":\"2023-06-30T12:16:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/audi-ceo-replaced-after-carmakers-disappointing-performance\"},\"wordCount\":549,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/audi-ceo-replaced-after-carmakers-disappointing-performance#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2023\/06\/sm_1688110903.396188.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-South-Africa\",\"audi\",\"South-Africa\",\"volkswagen\"],\"articleSection\":[\"all news\",\"economy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/south-africa\/all-news\/audi-ceo-replaced-after-carmakers-disappointing-performance#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/audi-ceo-replaced-after-carmakers-disappointing-performance\",\"url\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/audi-ceo-replaced-after-carmakers-disappointing-performance\",\"name\":\"Audi CEO replaced after carmaker's disappointing performance - 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