{"id":52719,"date":"2023-08-16T11:08:30","date_gmt":"2023-08-16T11:08:30","guid":{"rendered":"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds"},"modified":"2023-08-16T12:55:57","modified_gmt":"2023-08-16T12:55:57","slug":"these-are-sas-most-valuable-brands-consumer-research-giant-finds","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds","title":{"rendered":"These are SA’s most valuable brands, consumer research giant finds"},"content":{"rendered":"

Africa-Press – South-Africa. <\/strong><\/span>SA’s biggest banks dominated the list of the top 10 most valuable brands in the country, with First National Bank (FNB) taking the number one position with a brand value of $3.4 billion (about R64 billion), according to Kantar, the world’s largest consumer research agency. Rival Standard Bank came in second at $3 billion.<\/p>\n

Kantar’s BrandZ Top 30 Most Valuable South African Brand 2023 report, released on Wednesday, also showed Absa coming in seventh place with a brand value of $1.6 billion and Capitec in ninth position with $1.89 billion.<\/p>\n

Launching the report on Wednesday, Kantar said it was the “most definitive and robust ranking of the country’s brands available”, adding that the 2023 ranking drew on the opinion of more than 42 000 respondents covering 844 brands and 56 categories.<\/p>\n

To be eligible to be ranked, brands had to have originally been created in SA and be “owned by an enterprise listed on the JSE or a credible stock exchange”, or if private, have originated in SA while making their complete financial statements available to the public.<\/p>\n

Kantar said that as SA’s oldest bank, with roots dating back to 1838, FNB had continued to “successfully reinvent itself, remaining relevant to existing and new customers and maintaining a point of difference over others in the category”.<\/p>\n

“The first bank to offer consumers the opportunity to switch banks by taking a \u2018selfie\u2019 and having won accolades for its mobile app, technology is at the forefront of the brand\u2019s success, with FNB setting the market pace on innovation,” it said.<\/p>\n

Ivan Moroke, CEO for South Africa of Kantar’s insights division, said that “as the number one brand, FNB continues to raise the bar despite being the oldest brand in the top 30 and operating in a highly competitive sector that includes some of the hottest fintech start-ups”.<\/p>\n

Apart from the banks, the top 10 list also featuredtelecoms companies, fast food players and retailers, with MTN ($2.8 billion) and Vodacom ($2.6 billion) taking third and fourth place respectively.<\/p>\n

South African Breweries’ Castle brand took fifth place with a $2 billion brand value, while Nando’s ($1.79 billion), Woolworths ($1.19 billion) and DStv ($1.16 billion) took the sixth, eighth and tenth positions respectively.<\/p>\n

Kantar said a combination of innovation, the ability to attract new customers and successful pricing strategies had seen financial services, fast food and retail brands being the most resilient across all categories, despite challenging economic conditions in SA and the rest of the world.<\/p>\n

The research group said the 30 most valuable brands in SA had a total combined value of $31.6 billion (R600 billion).<\/p>\n

For More News And Analysis About South-Africa<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – South-Africa. SA’s biggest banks dominated the list of the top 10 most valuable brands in the country, with First National Bank (FNB) taking the number one position with a brand value of $3.4 billion (about R64 billion), according to Kantar, the world’s largest consumer research agency. Rival Standard Bank came in second at […]<\/p>\n","protected":false},"author":84,"featured_media":52718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,12],"tags":[274,315,1594,6069,6068,5714,275,803],"class_list":["post-52719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-policy","tag-africa-press","tag-africa-press-south-africa","tag-banks","tag-brand-value","tag-first-national-bank","tag-kantar","tag-south-africa-2","tag-standard-bank"],"yoast_head":"\nThese are SA's most valuable brands, consumer research giant finds - South Africa<\/title>\n<meta name=\"description\" content=\"SA's biggest banks dominated the list of the top 10 most valuable brands in the country, with First National Bank (FNB) ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"These are SA's most valuable brands, consumer research giant finds\" \/>\n<meta property=\"og:description\" content=\"SA's biggest banks dominated the list of the top 10 most valuable brands in the country, with First National Bank (FNB) ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds\" \/>\n<meta property=\"og:site_name\" content=\"South Africa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-16T11:08:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-16T12:55:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2023\/08\/sm_1692174091.752501.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"These are SA’s most valuable brands, consumer research giant finds\",\"datePublished\":\"2023-08-16T11:08:30+00:00\",\"dateModified\":\"2023-08-16T12:55:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds\"},\"wordCount\":441,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2023\/08\/sm_1692174091.752501.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-South-Africa\",\"banks\",\"brand value\",\"first national bank\",\"kantar\",\"South-Africa\",\"standard bank\"],\"articleSection\":[\"all news\",\"policy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds\",\"url\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds\",\"name\":\"These are SA's most valuable brands, consumer research giant finds - South Africa\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2023\/08\/sm_1692174091.752501.jpg\",\"datePublished\":\"2023-08-16T11:08:30+00:00\",\"dateModified\":\"2023-08-16T12:55:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"SA's biggest banks dominated the list of the top 10 most valuable brands in the country, with First National Bank (FNB) ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2023\/08\/sm_1692174091.752501.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2023\/08\/sm_1692174091.752501.jpg\",\"width\":1024,\"height\":709,\"caption\":\"These are SA's most valuable brands, consumer research giant finds\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/south-africa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"These are SA’s most valuable brands, consumer research giant finds\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#website\",\"url\":\"https:\/\/www.africa-press.net\/south-africa\/\",\"name\":\"South Africa\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/south-africa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"These are SA's most valuable brands, consumer research giant finds - South Africa","description":"SA's biggest banks dominated the list of the top 10 most valuable brands in the country, with First National Bank (FNB) ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds","og_locale":"en_US","og_type":"article","og_title":"These are SA's most valuable brands, consumer research giant finds","og_description":"SA's biggest banks dominated the list of the top 10 most valuable brands in the country, with First National Bank (FNB) ...","og_url":"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds","og_site_name":"South Africa","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2023-08-16T11:08:30+00:00","article_modified_time":"2023-08-16T12:55:57+00:00","og_image":[{"width":1024,"height":709,"url":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2023\/08\/sm_1692174091.752501.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"These are SA’s most valuable brands, consumer research giant finds","datePublished":"2023-08-16T11:08:30+00:00","dateModified":"2023-08-16T12:55:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds"},"wordCount":441,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2023\/08\/sm_1692174091.752501.jpg","keywords":["Africa Press","Africa Press-South-Africa","banks","brand value","first national bank","kantar","South-Africa","standard bank"],"articleSection":["all news","policy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds","url":"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds","name":"These are SA's most valuable brands, consumer research giant finds - South Africa","isPartOf":{"@id":"https:\/\/www.africa-press.net\/south-africa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2023\/08\/sm_1692174091.752501.jpg","datePublished":"2023-08-16T11:08:30+00:00","dateModified":"2023-08-16T12:55:57+00:00","author":{"@id":"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"SA's biggest banks dominated the list of the top 10 most valuable brands in the country, with First National Bank (FNB) ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds#primaryimage","url":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2023\/08\/sm_1692174091.752501.jpg","contentUrl":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2023\/08\/sm_1692174091.752501.jpg","width":1024,"height":709,"caption":"These are SA's most valuable brands, consumer research giant finds"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/these-are-sas-most-valuable-brands-consumer-research-giant-finds#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/south-africa\/"},{"@type":"ListItem","position":2,"name":"These are SA’s most valuable brands, consumer research giant finds"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/south-africa\/#website","url":"https:\/\/www.africa-press.net\/south-africa\/","name":"South Africa","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/south-africa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/posts\/52719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/comments?post=52719"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/posts\/52719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/media\/52718"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/media?parent=52719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/categories?post=52719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/tags?post=52719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}