{"id":52783,"date":"2023-08-18T08:29:46","date_gmt":"2023-08-18T08:29:46","guid":{"rendered":"https:\/\/www.africa-press.net\/south-africa\/all-news\/superbalist-eyeing-job-cuts-amid-disappointing-sa-growth-pressure-from-brick-and-mortar-stores"},"modified":"2023-08-18T11:27:33","modified_gmt":"2023-08-18T11:27:33","slug":"superbalist-eyeing-job-cuts-amid-disappointing-sa-growth-pressure-from-brick-and-mortar-stores","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/south-africa\/all-news\/superbalist-eyeing-job-cuts-amid-disappointing-sa-growth-pressure-from-brick-and-mortar-stores","title":{"rendered":"Superbalist eyeing job cuts amid disappointing SA growth, pressure from brick-and-mortar stores"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; South-Africa. <\/strong><\/span>Takealot-subsidiary Superbalist, one of the biggest South African online clothing stores, says it&#8217;s looking to cut staff, after having recently reported increased pressure from offline retailers.<\/p>\n<p>The company confirmed in a statement on Friday it had embarked on a Section 189 process that will restructure the business, saying this was unrelated to the rest of the Takealot group.<\/p>\n<p>&#8220;Like many other businesses we are faced with the reality that growth post Covid has not reached the levels that had been forecast,&#8221; it said.<\/p>\n<p>&#8220;As such we need to reevaluate our structures to ensure that the business operates effectively in this current economic environment.&#8221;<\/p>\n<p>Superbalist is part of the Naspers group, which is on a drive for profitability in its e-commerce businesses by 2025.<\/p>\n<p>In the year to end-June the Takealot group, which also includes SA&#8217;s biggest online store as well as delivery service Mr D, reported its trading loss widened to $22 million (about R432 million at period end) from $7 million. The group reported pressure as Covid-19 restrictions eased. The Takealot group employed 2 668 in its 2023 year.<\/p>\n<p>The company said at the time that despite increased competitive pressure from offline retailers, Superbalist delivered strong revenue growth of 11% in rand terms, but &#8220;aggressive pricing from brick-and-mortar retailers and discounts to clear ageing stock squeezed margins and resulted in higher trading losses.&#8221;<\/p>\n<p>Naspers said in late June that its e-tail businesses came under pressure in 2023 as offline stores that reopened &#8220;had a lot of inventory to offload, which was sitting in their warehouses while everything was closed.&#8221; It also indicated that pressure had abated somewhat and it was expecting more stable conditions in its 2024 year.<\/p>\n<p>&#8220;We are deeply conscious of the impact a change in business operations may have on our people,&#8221; Superbalist said on Friday.<\/p>\n<p>&#8220;Our first and most important focus is on doing what is right for them, while still being conscious of the decisions we must make to deliver a business geared for a long-term future.<\/p>\n<p>&#8220;We will work hard to balance these two realities at all times.&#8221;<\/p>\n<p>News24 is part of the Media24 stable, which is owned by Naspers.<\/p>\n<p><strong>For More News And Analysis About <a href=\"https:\/\/www.africa-press.net\/south-africa\">South-Africa<\/a> Follow <a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; South-Africa. Takealot-subsidiary Superbalist, one of the biggest South African online clothing stores, says it&#8217;s looking to cut staff, after having recently reported increased pressure from offline retailers. The company confirmed in a statement on Friday it had embarked on a Section 189 process that will restructure the business, saying this was unrelated to [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":52782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,12],"tags":[274,315,2352,5825,1596,275,6081,5944],"class_list":["post-52783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-policy","tag-africa-press","tag-africa-press-south-africa","tag-clothing","tag-fashion","tag-retail","tag-south-africa-2","tag-superbalist","tag-takealot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Superbalist eyeing job cuts amid disappointing SA growth, pressure from brick-and-mortar stores - South 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