{"id":66655,"date":"2024-05-22T16:49:50","date_gmt":"2024-05-22T16:49:50","guid":{"rendered":"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media"},"modified":"2024-05-22T17:00:33","modified_gmt":"2024-05-22T17:00:33","slug":"clever-maimanes-election-video-does-the-trick-for-social-media","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media","title":{"rendered":"\u2018Clever\u2019: Maimane\u2019s election video does the trick for social media"},"content":{"rendered":"

Africa-Press – South-Africa. <\/strong><\/span>Without insulting opposition parties or burning the South African flag to illustrate frustrations, Build One SA leader Mmusi Maimane\u2019s election campaign advert has managed to grab people\u2019s attention.<\/p>\n

Maimane has been topping social media trends since Tuesday after the release of the party\u2019s election video advert.\u201cEvery country needs strong foundations but in SA our foundations have been destabilised by corruption, crime and failing education, all of which leads to high unemployment. SA needs change, leaders who will build from the ground up, end crime, fix education and build a better future for our children, and ensure there is a job in every home,\u201d he says in the video.<\/p>\n

The hook in the 55-second video is the ending: Maimane slaps the hand of a person holding a \u201ccorruption\u201d block trying to reach out to his building blocks, which reflect the South African flag, and shouts \u201chay’suka Cyril [get away, Cyril]\u201d.<\/p>\n

Many people on social media described the video as creative, saying it had a \u201ccheeky\u201d style similar to the ads of fast-food outlet Nando’s.<\/p>\n

Some compared it to the DA’s election advert, which depicts a burning South African flag. In his advert Maimane destroys the first tower of blocks and rebuilds it.In recent weeks political parties\u2019 election campaigns have sparked debate on social media. The DA was in the spotlight for its controversial advert which the SABC refused to air because of public backlash.<\/p>\n

DA federal chairperson Helen Zille defended the advert, saying the burning of the flag was a figurative illustration of what the DA believes would be \u201cdoomsday\u201d should the ANC, EFF and MK Party form a coalition government after this month’s provincial and national elections.<\/p>\n

\u201cIf a person is drowning, you hope to rescue them. If someone has fallen in a big, dark pit, you try to rescue them. The alternative to being rescued is dying and that is the message we are trying to get across,\u201d she said.<\/p>\n

For More News And Analysis About South-Africa<\/a> Follow Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – South-Africa. Without insulting opposition parties or burning the South African flag to illustrate frustrations, Build One SA leader Mmusi Maimane\u2019s election campaign advert has managed to grab people\u2019s attention. Maimane has been topping social media trends since Tuesday after the release of the party\u2019s election video advert.\u201cEvery country needs strong foundations but in […]<\/p>\n","protected":false},"author":84,"featured_media":66654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,12],"tags":[274,315,275],"class_list":["post-66655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-policy","tag-africa-press","tag-africa-press-south-africa","tag-south-africa-2"],"yoast_head":"\n\u2018Clever\u2019: Maimane\u2019s election video does the trick for social media - South Africa<\/title>\n<meta name=\"description\" content=\"Without insulting opposition parties or burning the South African flag to illustrate frustrations, Build One SA leader M ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Clever\u2019: Maimane\u2019s election video does the trick for social media\" \/>\n<meta property=\"og:description\" content=\"Without insulting opposition parties or burning the South African flag to illustrate frustrations, Build One SA leader M ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media\" \/>\n<meta property=\"og:site_name\" content=\"South Africa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-22T16:49:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-22T17:00:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2024\/05\/sm_1716384561.992428.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"\u2018Clever\u2019: Maimane\u2019s election video does the trick for social media\",\"datePublished\":\"2024-05-22T16:49:50+00:00\",\"dateModified\":\"2024-05-22T17:00:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media\"},\"wordCount\":353,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2024\/05\/sm_1716384561.992428.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-South-Africa\",\"South-Africa\"],\"articleSection\":[\"all news\",\"policy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media\",\"url\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media\",\"name\":\"\u2018Clever\u2019: Maimane\u2019s election video does the trick for social media - South Africa\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2024\/05\/sm_1716384561.992428.jpg\",\"datePublished\":\"2024-05-22T16:49:50+00:00\",\"dateModified\":\"2024-05-22T17:00:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"Without insulting opposition parties or burning the South African flag to illustrate frustrations, Build One SA leader M ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2024\/05\/sm_1716384561.992428.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2024\/05\/sm_1716384561.992428.jpg\",\"width\":750,\"height\":500,\"caption\":\"\u2018Clever\u2019: Maimane\u2019s election video does the trick for social media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/south-africa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u2018Clever\u2019: Maimane\u2019s election video does the trick for social media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#website\",\"url\":\"https:\/\/www.africa-press.net\/south-africa\/\",\"name\":\"South Africa\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/south-africa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u2018Clever\u2019: Maimane\u2019s election video does the trick for social media - South Africa","description":"Without insulting opposition parties or burning the South African flag to illustrate frustrations, Build One SA leader M ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media","og_locale":"en_US","og_type":"article","og_title":"\u2018Clever\u2019: Maimane\u2019s election video does the trick for social media","og_description":"Without insulting opposition parties or burning the South African flag to illustrate frustrations, Build One SA leader M ...","og_url":"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media","og_site_name":"South Africa","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2024-05-22T16:49:50+00:00","article_modified_time":"2024-05-22T17:00:33+00:00","og_image":[{"width":750,"height":500,"url":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2024\/05\/sm_1716384561.992428.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"\u2018Clever\u2019: Maimane\u2019s election video does the trick for social media","datePublished":"2024-05-22T16:49:50+00:00","dateModified":"2024-05-22T17:00:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media"},"wordCount":353,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2024\/05\/sm_1716384561.992428.jpg","keywords":["Africa Press","Africa Press-South-Africa","South-Africa"],"articleSection":["all news","policy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media","url":"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media","name":"\u2018Clever\u2019: Maimane\u2019s election video does the trick for social media - South Africa","isPartOf":{"@id":"https:\/\/www.africa-press.net\/south-africa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2024\/05\/sm_1716384561.992428.jpg","datePublished":"2024-05-22T16:49:50+00:00","dateModified":"2024-05-22T17:00:33+00:00","author":{"@id":"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"Without insulting opposition parties or burning the South African flag to illustrate frustrations, Build One SA leader M ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media#primaryimage","url":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2024\/05\/sm_1716384561.992428.jpg","contentUrl":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2024\/05\/sm_1716384561.992428.jpg","width":750,"height":500,"caption":"\u2018Clever\u2019: Maimane\u2019s election video does the trick for social media"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/clever-maimanes-election-video-does-the-trick-for-social-media#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/south-africa\/"},{"@type":"ListItem","position":2,"name":"\u2018Clever\u2019: Maimane\u2019s election video does the trick for social media"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/south-africa\/#website","url":"https:\/\/www.africa-press.net\/south-africa\/","name":"South Africa","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/south-africa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/posts\/66655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/comments?post=66655"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/posts\/66655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/media\/66654"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/media?parent=66655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/categories?post=66655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/tags?post=66655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}