{"id":7726,"date":"2021-04-04T17:36:28","date_gmt":"2021-04-04T17:36:28","guid":{"rendered":"https:\/\/www.africa-press.net\/south-africa\/?p=7726"},"modified":"2021-04-04T16:40:41","modified_gmt":"2021-04-04T16:40:41","slug":"entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company","title":{"rendered":"Entrepreneur goes from home salon business to starting a R2.5m beauty company"},"content":{"rendered":"

Africa-Press<\/a> – South-Africa<\/a>. <\/strong><\/span>MABEL Ledwaba, the founder of Havillah Beauty, initially planned to open a nail and eyelash bar but instead founded a make-up line worth over R2.5 million.<\/p>\n

Havillah Beauty officially launched in 2008 and in just two years her business grew from occupying 20m\u00b2 to a 50m\u00b2 establishment in a commercial office space.<\/p>\n

Slowly the beauty company developed as a leading brand in the local Vaal market between 2010 and 2015 and Ledwaba was employing up to 17 permanent staff. Now the products from her beauty company are available nationally.<\/p>\n

Ledwaba, who was tapping into a market at a time when international cosmetics dominated in South Africa, was determined to make a mark as a local brand.<\/p>\n

\u201cWe manufacture products that directly target our clients\u2019 skin care problems, in our case catering for black skin, and doing it well. This is what makes us different,\u201d said Ledwaba.<\/p>\n

As a teenager, she converted her bedroom into a beauty parlour. Her informal business operated from Monday to Saturday when she would return from school.<\/p>\n

As her popularity grew throughout her community she pursued a qualification in cosmetology and honed her talent for hair-dressing.<\/p>\n

\u201cI remember I was the highest paid because everyone got paid on commission, and everybody wanted me to do their hair. That, as well, taught me business skills. I saw the professional side,\u201d she said.<\/p>\n

She later created Havillah Beauty with starting capital of R80 000 that she received from her husband and has never looked back.<\/p>\n

\u201cI realised from a young age that there was a gap in the beauty industry, there were not many beauty brands specifically for black people and those that did, had limited options and products available. It was then that I realised the need and had the dream of starting my own business,\u201d said the entrepreneur.<\/p>\n

According to Ledwaba, the make-up products are imported from from Germany but she mixes the powder pigments to cater for the African market.<\/p>\n

\u201cWe do not manufacture from scratch, but we are mainly responsible for the colours we mix. We have a supplier in Germany, who supplies other brands. We tell them to mix the colours in a specific way so that we have our colours,\u201d Ledwaba said.<\/p>\n

She added, \u201cIt was important to me to start up a brand like Havillah Beauty that provides skin care products that specifically cater for black people and provide them with a range of products and options.\u201d<\/p>\n

Her company also manufactures afro wigs and artificial dreadlocks weaved from synthetic hair pieces. Through Havillah Beauty she has created Havillah Training Academy which offers nail and make-up workshops.<\/p>\n

As Ledwaba\u2019s business continues to grow, her determination to develop a culture of entrepreneurship in the make-up industry is showing no signs of fading away.<\/p>\n

The entrepreneur also offers advice on how to support South African small businesses.<\/p>\n

\u201cSmall business owners need to be taught about various ways to conduct and come up with innovative ways for their businesses. That way these businesses can manage to stay afloat even in difficult times,\u201d said Ledwaba.<\/p>\n

BUSINESS REPORT ONLINE<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – South-Africa. MABEL Ledwaba, the founder of Havillah Beauty, initially planned to open a nail and eyelash bar but instead founded a make-up line worth over R2.5 million. Havillah Beauty officially launched in 2008 and in just two years her business grew from occupying 20m\u00b2 to a 50m\u00b2 establishment in a commercial office space. […]<\/p>\n","protected":false},"author":84,"featured_media":7725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8],"tags":[274,315,275],"class_list":["post-7726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","tag-africa-press","tag-africa-press-south-africa","tag-south-africa-2"],"yoast_head":"\nEntrepreneur goes from home salon business to starting a R2.5m beauty company - South Africa<\/title>\n<meta name=\"description\" content=\"MABEL Ledwaba, the founder of Havillah Beauty, initially planned to open a nail and eyelash bar but instead founded a ma ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrepreneur goes from home salon business to starting a R2.5m beauty company\" \/>\n<meta property=\"og:description\" content=\"MABEL Ledwaba, the founder of Havillah Beauty, initially planned to open a nail and eyelash bar but instead founded a ma ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company\" \/>\n<meta property=\"og:site_name\" content=\"South Africa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-04T17:36:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/04\/img-6069ebee3c60d.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"404\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"Entrepreneur goes from home salon business to starting a R2.5m beauty company\",\"datePublished\":\"2021-04-04T17:36:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company\"},\"wordCount\":524,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/04\/img-6069ebee3c60d.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-South-Africa\",\"South-Africa\"],\"articleSection\":[\"all news\",\"economy\",\"homepage-english\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company\",\"url\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company\",\"name\":\"Entrepreneur goes from home salon business to starting a R2.5m beauty company - South Africa\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/04\/img-6069ebee3c60d.jpg\",\"datePublished\":\"2021-04-04T17:36:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"description\":\"MABEL Ledwaba, the founder of Havillah Beauty, initially planned to open a nail and eyelash bar but instead founded a ma ...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company#primaryimage\",\"url\":\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/04\/img-6069ebee3c60d.jpg\",\"contentUrl\":\"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/04\/img-6069ebee3c60d.jpg\",\"width\":720,\"height\":404,\"caption\":\"Entrepreneur goes from home salon business to starting a R2.5m beauty company\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.africa-press.net\/south-africa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Entrepreneur goes from home salon business to starting a R2.5m beauty company\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#website\",\"url\":\"https:\/\/www.africa-press.net\/south-africa\/\",\"name\":\"South Africa\",\"description\":\"Just another Africa News Agency Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.africa-press.net\/south-africa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\",\"name\":\"cfeditoren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g\",\"caption\":\"cfeditoren\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Entrepreneur goes from home salon business to starting a R2.5m beauty company - South Africa","description":"MABEL Ledwaba, the founder of Havillah Beauty, initially planned to open a nail and eyelash bar but instead founded a ma ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company","og_locale":"en_US","og_type":"article","og_title":"Entrepreneur goes from home salon business to starting a R2.5m beauty company","og_description":"MABEL Ledwaba, the founder of Havillah Beauty, initially planned to open a nail and eyelash bar but instead founded a ma ...","og_url":"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company","og_site_name":"South Africa","article_publisher":"https:\/\/www.facebook.com\/AfricaPressTunisiaa","article_published_time":"2021-04-04T17:36:28+00:00","og_image":[{"width":720,"height":404,"url":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/04\/img-6069ebee3c60d.jpg","type":"image\/jpeg"}],"author":"cfeditoren","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cfeditoren","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company#article","isPartOf":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company"},"author":{"name":"cfeditoren","@id":"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"headline":"Entrepreneur goes from home salon business to starting a R2.5m beauty company","datePublished":"2021-04-04T17:36:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company"},"wordCount":524,"commentCount":0,"image":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/04\/img-6069ebee3c60d.jpg","keywords":["Africa Press","Africa Press-South-Africa","South-Africa"],"articleSection":["all news","economy","homepage-english"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company","url":"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company","name":"Entrepreneur goes from home salon business to starting a R2.5m beauty company - South Africa","isPartOf":{"@id":"https:\/\/www.africa-press.net\/south-africa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company#primaryimage"},"image":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company#primaryimage"},"thumbnailUrl":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/04\/img-6069ebee3c60d.jpg","datePublished":"2021-04-04T17:36:28+00:00","author":{"@id":"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb"},"description":"MABEL Ledwaba, the founder of Havillah Beauty, initially planned to open a nail and eyelash bar but instead founded a ma ...","breadcrumb":{"@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company#primaryimage","url":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/04\/img-6069ebee3c60d.jpg","contentUrl":"https:\/\/static.africa-press.net\/south-africa\/sites\/31\/2021\/04\/img-6069ebee3c60d.jpg","width":720,"height":404,"caption":"Entrepreneur goes from home salon business to starting a R2.5m beauty company"},{"@type":"BreadcrumbList","@id":"https:\/\/www.africa-press.net\/south-africa\/all-news\/entrepreneur-goes-from-home-salon-business-to-starting-a-r2-5m-beauty-company#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.africa-press.net\/south-africa\/"},{"@type":"ListItem","position":2,"name":"Entrepreneur goes from home salon business to starting a R2.5m beauty company"}]},{"@type":"WebSite","@id":"https:\/\/www.africa-press.net\/south-africa\/#website","url":"https:\/\/www.africa-press.net\/south-africa\/","name":"South Africa","description":"Just another Africa News Agency Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.africa-press.net\/south-africa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb","name":"cfeditoren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.africa-press.net\/south-africa\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7417380fa9e23b5c57fdbfdaf3fdf92ee478f759a084addda5faa3732853e74a?s=96&d=mm&r=g","caption":"cfeditoren"}}]}},"_links":{"self":[{"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/posts\/7726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/comments?post=7726"}],"version-history":[{"count":0,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/posts\/7726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/media\/7725"}],"wp:attachment":[{"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/media?parent=7726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/categories?post=7726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.africa-press.net\/south-africa\/wp-json\/wp\/v2\/tags?post=7726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}