Africa-Press – Tanzania. Samsung Electronics East Africa has hosted its inaugural strategic partner summit in Dar es Salaam which brought together key stakeholders including distributors and dealers across the county.
According to the firm, technological advancement is the key driver to the Samsung business globally.
The event showcased the 2022 product line-up for both the Mobile and Consumer Electronics business units. In terms of emerging trends, the global business direction is shifting its focus to the millennial and Z Generation.
At the well-attended summit, the newly appointed Samsung Managing Director Mr Lee showcased the Samsung’s business strategy for the East African market that involves winning the mind share of local consumers and building partnership with our valued partners and ultimately make Samsung as the most preferred and beloved brand of Africa.
“As Samsung it is important that we have one voice as we roll out our strategies going forward. The market dynamics are continuously changing and we also see the need to adjust our sails and require our key stakeholders to share that same vision with us,” Mr Tae Sun Lee added.
In Tanzania, Samsung Electronics has partnered with Millicom Tanzania PLC (Tigo) to establish synergies between the Samsung Smart TVs and Tigo’s Mi-Fi routers.
On the other development, the duo unveiled a campaign which bundles the Tigo Mi-Fi router and Samsung Smart TVs.
According to the deal, consumers who purchase any of the Samsung Smart TVs during the offer period will get a Free Tigo router and Internet subscription bundle on their Mi-Fi courtesy of Tigo.
“Samsung has been one of our leading partners in Tanzania, as Tigo, we aim to make Tanzanian’s lives better by taking full advantage of what technology has to offer, that is why we partner with companies like Samsung who make this possible through their great innovations,” Tigo Tanzania, Chief Strategy and Innovation officer, David Umoh said.
The Samsung summit conference saw more than 100 dealers come together to discuss the markets needs and how together with other stakeholder’s they can grow the Tanzanian market.
For More News And Analysis About Tanzania Follow Africa-Press
