{"id":12151,"date":"2020-07-16T17:37:27","date_gmt":"2020-07-16T17:37:27","guid":{"rendered":"https:\/\/www.africa-press.com\/tanzania\/?p=12151"},"modified":"2020-07-16T17:37:27","modified_gmt":"2020-07-16T17:37:27","slug":"stanbic-repositions-self-with-rebranding","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/tanzania\/economy\/stanbic-repositions-self-with-rebranding","title":{"rendered":"STANBIC REPOSITIONS SELF WITH REBRANDING"},"content":{"rendered":"

AfricaPress-Tanzania:<\/strong> ALL brands and businesses evolve. Stanbic Bank Tanzania is on a journey that reflects the evolution of the lives and experiences of its customers and wananchi in general.<\/p>\n

This is the motivation behind the change of the bank\u2019s brand positioning and tagline and adoption of one that epitomizes where it sees its role in the country today.<\/p>\n

Stanbic\u2019s Chief Executive, Kevin Wingfield said since the bank is a financial partner of its customers, their responsibility and privilege is to help answer customers\u2019 dream questions.<\/p>\n

\u201cAnd we do that proudly in a resounding message which says, \u2018It Can Be\u2019. This is our new tagline,\u201d Mr Wingfield said.<\/p>\n

\u2018It Can Be\u2019 reflects how the bank has evolved, and continues to do so, in a way the bank clients expect, and it represents their positive attitude towards Tanzania and the possibilities that exist in the country.<\/p>\n

\u201cStanbic Bank believes that dreams matter. They fuel our growth. Together with our clients, we need to take new uncharted paths to realise them,\u201d said Mr Wingfield.<\/p>\n

Stanbic research showed that people and businesses are looking for a brand to believe in them, inspire them, and journey with them.<\/p>\n

\u201cThey want a bank that can help them realise their ambitions \u2013 personally or as businesses, and which always puts them at the centre of everything we do,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"

AfricaPress-Tanzania: ALL brands and businesses evolve. Stanbic Bank Tanzania is on a journey that reflects the evolution of the lives and experiences of its customers and wananchi in general. This is the motivation behind the change of the bank\u2019s brand positioning and tagline and adoption of one that epitomizes where it sees its role in […]<\/p>\n","protected":false},"author":84,"featured_media":12130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8],"tags":[4864,2817],"class_list":["post-12151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","tag-kevin-wingfield","tag-stanbic-bank"],"yoast_head":"\nSTANBIC REPOSITIONS SELF WITH REBRANDING - Tanzania<\/title>\n<meta name=\"description\" content=\"ALL brands and businesses evolve. 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