ECONOMICS Professor Prosper Ngowi has hinted on strength of personal and institutional branding in the current competitive market.<\/p>\n
\u201cThe moment you brand yourself it makes you say little about yourself in the market,\u201d he said, arguing, \u201cbecause people will have already known you or your institution.\u201d<\/p>\n
He stated this yesterday at a training to human resources officers and students on how to brand themselves in the market. Mzumbe University Dar es Salaam Campus College (MDCC) organised the one-day training.<\/p>\n
Prof Ngowi, who doubles as Principle of the MDCC, noted that the university has realized importance of people or institutions to brand themselves and stand out from a crowd.<\/p>\n
\u201cWhen you brand yourself, you become different from others in the market and you don\u2019t get trouble of explaining much about yourself in the market,\u201d Prof Ngowi stated.<\/p>\n
Coordinator of the Human Resources Society of Tanzania (HRST), Mr Emmanuel Mnyawami, emphasized that the world has become so competitive in every professional field that needed individual efforts to stand out.<\/p>\n
\u201cTherefore this training is aimed at building capacity to human resources professionals to enable them stand out in the market,\u201d Mr Mnyawami said.<\/p>\n
Mr Carl Bosser, facilitator of the training, argued that brands always stand out because of their uniqueness, and that depends on individuals to make hard decisions.<\/p>\n
\u201cYou should then ask yourself how do you present your brand to the market because the brand isn\u2019t something to put in a shelf, \u201c he said.<\/p>\n","protected":false},"excerpt":{"rendered":"
ECONOMICS Professor Prosper Ngowi has hinted on strength of personal and institutional branding in the current competitive market. \u201cThe moment you brand yourself it makes you say little about yourself in the market,\u201d he said, arguing, \u201cbecause people will have already known you or your institution.\u201d He stated this yesterday at a training to human […]<\/p>\n","protected":false},"author":84,"featured_media":2371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8],"tags":[1475,1476,1474],"class_list":["post-2382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","tag-branding","tag-mdcc","tag-prosper-ngowi"],"yoast_head":"\n