{"id":24489,"date":"2021-03-05T18:37:46","date_gmt":"2021-03-05T18:37:46","guid":{"rendered":"https:\/\/www.africa-press.net\/tanzania\/?p=24489"},"modified":"2021-03-05T18:37:46","modified_gmt":"2021-03-05T18:37:46","slug":"tato-engages-us-firm-to-promote-destination-tanzania","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/tanzania\/economy\/tato-engages-us-firm-to-promote-destination-tanzania","title":{"rendered":"TATO engages US firm to promote destination Tanzania"},"content":{"rendered":"
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AfricaPress-Tanzania:<\/strong> THE Tanzania Association of Tour Operators (TATO) is in talks with a marketing agency in North America in its latest initiative to promote the country as a safe destination amidst the COVID-19 pandemic.<\/p>\n<\/div>\n<\/div>\n

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TATO under the support of the United Nations Development Programme (UNDP) is currently implementing the \u2013\u2018Tourism Recovery Strategy\u2019– in an effort to revive the tourism industry in order to spur other businesses, recover thousands of lost jobs and generate revenue for the economy.<\/p>\n

TATO, a 38-year-old advocacy agency for a multi-billion dollar industry, with 300-plus members across the natural resources-rich East African country is currently engaging CornerSun Destination Marketing to undertake the marketing and promotion of Tanzania in the North American market.<\/p>\n

CornerSun Destination Marketing is a New York-based consultancy focused on promoting national tourist boards to the North American market with a specialty in working with African destinations.<\/p>\n

The firm provides full-service marketing, communications, and strategic consulting services including planning, training, and long-term economic development. They have previously worked with Kenya, Uganda, Malawi, Zimbabwe, Botswana, Sierra Leone and Ethiopia in a similar capacity.<\/p>\n

\u201cOur talks are at an advanced stage and hopefully, we are going to ink the deal very soon to allow CornerSun Destination Marketing to hit the ground running in terms of a marketing blitz in North America\u201d said TATO CEO, Sirili Akko.<\/p>\n

Ideally, the company would, among other things, amplify the visibility of Tanzania\u2019s tourism destinations in the North American market in order to attract tourists from their end.<\/p>\n

The marketing firm will also create awareness of Tanzanian tourism products amongst North American tour operators and travel agents in\u00a0an initiative to include the country into their itineraries.<\/p>\n

\u201cBasically, we intend to spur tourism business to individual TATO members by generating awareness and publicity of Tanzania as a destination in North America,\u201d Akko told a press conference.<\/p>\n

\u201cAs private sector drivers have decided to develop tourism recovery measures, we are restoring traveler confidence by deploying a state-of-the-art fleet of ambulances and rethinking the marketing strategies in the height of COVID-19 crisis and for the future,\u201d he said.<\/p>\n

Quoting the UN Secretary-General, Antonio Guterres, the UNDP Resident Representative, Christine Musisi said: \u201cIt is imperative that we rebuild the tourism\u00a0industry, because it is one of the world\u2019s most important economic sub-sector.\u00a0To aid recovery UNDP in collaboration with the Government and other partners\u00a0have adopted an integrated approach to build-back the tourism in the new a post-\u00a0COVID-19 economic era with the concept of leaving no one behind.\u201d<\/p>\n

Musisi said that this approach includes, improving the environment for private\u00a0investment and recovery of tourism value chain, strengthening institutional\u00a0capacities in delivery of tourism sector services, facilitating access of affordable financial services and products for recovery and investment of SMEs in the\u00a0tourism value chain.<\/p>\n

For his part, the Permanent Secretary, Natural Resources and Tourism Ministry,\u00a0Dr Aloyce Nzuki commended the move, saying TATO has been a close partner of\u00a0the MNRT for nearly four decades now.<\/p>\n

\u201cThe organization and individual operators have spent enormous amounts of money in not only promoting their companies, but also the Destination\u00a0Tanzania, thereby complementing the Government promotional undertakings,\u00a0coordinated by the Tanzania Tourist Board\u201d Dr. Nzuki explained.<\/p>\n

He added: \u201cThe move to promote Destination Tanzania in North America is\u00a0very much welcomed and commendable\u201d. The PS further said that he believes that the campaign will go a long way into tapping into the countries, especially\u00a0the United States of America, being one of the most significant tourist source markets for Tanzania.<\/p>\n

TATO, a member-driven trade association that promotes better tourism, is also playing the role of connecting businesses and individuals within the trade to facilitate knowledge sharing, best practice, trading, and networking across the entire tourism value chain.<\/p>\n

A fortnight ago TATO, in partnership with the Tanzania government, rolled out the Coronavirus specimen collection center at Serengeti National Park in an effort to make COVID-19 testing easy and convenient for tourists.<\/p>\n

Foreign exchange earnings from tourism in Tanzania have dropped to a 10-year low during the year ending October 2020, due to travel restrictions imposed by countries across the world in response to the COVID-19 pandemic.<\/p>\n

Bank of Tanzania (BoT) figures show that Tanzania earnings from tourism for the period under review plunged by over 50 percent to $1.2 billion compared to $2.5 billion earned in a similar period in 2019.<\/p>\n

The amount was last recorded in October 2010 when the country earned $1.23 billion from the tourism industry.<\/p>\n

Wildlife tourism in Tanzania continues to grow, with nearly 1.5 million tourists visit the country annually, earning the country $2.5 billion, equivalent to nearly 17.6 percent of GDP, cementing its position as the country\u2019s leading foreign\u00a0currency earner.<\/p>\n

Additionally, tourism provides 600,000 direct jobs to Tanzanians and over one million others earn an income from the industry.<\/p>\n

As countries begin to recover and tourism restarts in a growing number of destinations, Tanzanian authorities have reopened its skies for international passenger flights from June 1, 2020, becoming the first country in the East\u00a0African region to welcome tourists to visit and enjoy its endowed attractions<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

AfricaPress-Tanzania: THE Tanzania Association of Tour Operators (TATO) is in talks with a marketing agency in North America in its latest initiative to promote the country as a safe destination amidst the COVID-19 pandemic. TATO under the support of the United Nations Development Programme (UNDP) is currently implementing the \u2013\u2018Tourism Recovery Strategy\u2019– in an effort […]<\/p>\n","protected":false},"author":84,"featured_media":24484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,2565,5,8],"tags":[2322,3092,2716],"class_list":["post-24489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-coronavirus-in-tanzania","category-economy","category-homepage-english","tag-covid-19","tag-tato","tag-undp"],"yoast_head":"\nTATO engages US firm to promote destination Tanzania - Tanzania<\/title>\n<meta name=\"description\" content=\"THE Tanzania Association of Tour Operators (TATO) is in talks with a marketing agency in North America in its latest initiative to promote the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/tanzania\/economy\/tato-engages-us-firm-to-promote-destination-tanzania\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TATO engages US firm to promote destination Tanzania\" \/>\n<meta property=\"og:description\" content=\"THE Tanzania Association of Tour Operators (TATO) is in talks with a marketing agency in North America in its latest initiative to promote the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/tanzania\/economy\/tato-engages-us-firm-to-promote-destination-tanzania\" \/>\n<meta property=\"og:site_name\" content=\"Tanzania\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AfricaPressTunisiaa\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-05T18:37:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/tanzania\/sites\/17\/2021\/03\/image0022-ED_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditoren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditoren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/tanzania\/economy\/tato-engages-us-firm-to-promote-destination-tanzania#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/tanzania\/economy\/tato-engages-us-firm-to-promote-destination-tanzania\"},\"author\":{\"name\":\"cfeditoren\",\"@id\":\"https:\/\/www.africa-press.net\/tanzania\/#\/schema\/person\/068c7ab4e9634ae78ec5d54ec46598bb\"},\"headline\":\"TATO engages US firm to promote destination Tanzania\",\"datePublished\":\"2021-03-05T18:37:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/tanzania\/economy\/tato-engages-us-firm-to-promote-destination-tanzania\"},\"wordCount\":845,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/tanzania\/economy\/tato-engages-us-firm-to-promote-destination-tanzania#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/tanzania\/sites\/17\/2021\/03\/image0022-ED_0.jpg\",\"keywords\":[\"COVID-19\",\"TATO\",\"UNDP\"],\"articleSection\":[\"all news\",\"Coronavirus in Tanzania\",\"Economy\",\"homepage-english\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/tanzania\/economy\/tato-engages-us-firm-to-promote-destination-tanzania#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/tanzania\/economy\/tato-engages-us-firm-to-promote-destination-tanzania\",\"url\":\"https:\/\/www.africa-press.net\/tanzania\/economy\/tato-engages-us-firm-to-promote-destination-tanzania\",\"name\":\"TATO engages US firm to promote destination Tanzania - 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