{"id":27117,"date":"2021-04-16T15:33:07","date_gmt":"2021-04-16T15:33:07","guid":{"rendered":"https:\/\/www.africa-press.net\/tanzania\/?p=27117"},"modified":"2021-04-16T14:46:18","modified_gmt":"2021-04-16T14:46:18","slug":"bank-commits-to-enhance-digital-banking-services","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/tanzania\/all-news\/bank-commits-to-enhance-digital-banking-services","title":{"rendered":"Bank commits to enhance digital banking services"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong><a href=\"https:\/\/www.africa-press.net\/\">Africa-Press<\/a> &#8211; <a href=\"https:\/\/www.africa-press.net\/tanzania\">Tanzania<\/a>. <\/strong><\/span>EXIM Bank has reiterated its commitment to always have customers at the centre of its innovation and end-to-end service delivery.<\/p>\n<p>\u201cIn this rise of technology in banking and the industrywide stress on digital transformation journeys, one might find it is rather strange to put more emphasis on the basics on ensuring your customers are satisfied and happy. This is a vital and proven fact in guaranteeing more business and satisfied customers,\u201d said Jaffari Matundu, the Bank\u2019s Chief Executive Officer in Dar es Salaam, on Thursday, while addressing journalists on the financial institution\u2019s customer-centric approach to innovation, which includes the bank\u2019s digital banking service.<\/p>\n<p>He further said: \u201cCustomer centricity has always been at the heart of everything that Exim Bank does. Most focus on channels in their approaches towards customer-centrism, but to us, it is not about the last bit of the journey, it is certainly not just about the topnotch user interface (UI) or user experience (UX); but rather about the entire experience our customers have with the bank \u2013 superior products and services, better value propositions.<\/p>\n<p>\u201cOur innovation initiatives towards the digital banking space are an integral complementary part of the entire customer experience equation.\u201d In response to the adverse times, the bank launched a campaign called \u201cMaliza Kirahisi Kidigitali\u2019 \u2013 this is a yearlong campaign aimed at transforming user behaviour and further accelerating the country\u2019s ongoing shift from cash to digital payments.<\/p>\n<p>\u201cThe campaign is also in line with supporting the government\u2019s vision of promoting a cashless economy on top of ensuring our clients are served without having to go to branches,\u201d he added.<\/p>\n<p>To make transactions more efficient and convenient for customers, the bank has several mobile and online options through which customers can access its services and perform transactions twenty-four hours a day, seven days a week. In driving financial inclusion, a USSD banking product namely, Exim Mobile Banking, takes lead in driving the campaign.<\/p>\n<p>\u201cExim Bank Mobile banking adoption rates are now more than 70 per cent of eligible customers. This is a result of not only providing an excellent platform but more importantly how the platform links with our customers\u2019 lifestyles by integrating all necessary and leisure service providers, making bill and payment transaction convenient from the palm of your hand. \u201cEvery interaction with a customer is a chance to better understand our customers and to serve their needs.<\/p>\n<p>As we continue to extend product functions, we can see how well each feature meets consumer needs. It\u2019s a matter of continuous learning and innovation. \u201cWe are obsessed with serving our customers the right way. Constantly engrave it deeper and deeper within our DNA, we have set ourselves a target of answering and resolving every single customer query, learn quickly from failures and ensure they don\u2019t get repeated.<\/p>\n<p>\u201cListening closely to customer feedback helps us prioritise improvements and innovation to enrich their user experience. Think in terms of customers and making their lives easier. We focus on ease of use, and making our platforms stable, secure, and fast.\u2019\u2019<\/p>\n<p>\u201cWe aim to provide value-based engagement and hyper-personalised services to empower our customers, help meet their short and long-term needs, and build and retain their loyalty and trust,\u201d said the CEO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Tanzania. EXIM Bank has reiterated its commitment to always have customers at the centre of its innovation and end-to-end service delivery. \u201cIn this rise of technology in banking and the industrywide stress on digital transformation journeys, one might find it is rather strange to put more emphasis on the basics on ensuring your [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":27116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8,16],"tags":[6990,6991,711],"class_list":["post-27117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news","category-economy","category-homepage-english","category-twitter","tag-africa-press-2","tag-africa-press-tanzania","tag-tanzania"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bank commits to enhance digital banking services - 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