{"id":31942,"date":"2022-09-12T15:21:16","date_gmt":"2022-09-12T15:21:16","guid":{"rendered":"https:\/\/www.africa-press.net\/tchad\/politique\/smartphones-en-afrique-un-an-dessoufflement-des-ventes"},"modified":"2022-09-12T15:55:42","modified_gmt":"2022-09-12T15:55:42","slug":"smartphones-en-afrique-un-an-dessoufflement-des-ventes","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/tchad\/economie\/smartphones-en-afrique-un-an-dessoufflement-des-ventes","title":{"rendered":"Smartphones : en Afrique, un an d\u2019essoufflement des ventes"},"content":{"rendered":"

Africa-Press – Tchad. <\/strong><\/span>Inflation, co\u00fbts des transports et des composants, probl\u00e8mes d\u2019approvisionnement, incertitudes \u00e9conomiques\u2026 Le cocktail explosif est actuellement r\u00e9uni pour que le march\u00e9 africain des smartphones freine des quatre fers. Selon une \u00e9tude trimestrielle publi\u00e9e par le cabinet am\u00e9ricain d\u2019intelligence \u00e9conomique International Data Corporation (IDC) 18,1 millions de smartphones ont \u00e9t\u00e9 exp\u00e9di\u00e9s sur le continent au deuxi\u00e8me trimestre de 2022, soit une d\u00e9c\u00e9l\u00e9ration de 7,9 % des livraisons par rapport au trimestre pr\u00e9c\u00e9dent, et ce, pour le quatri\u00e8me trimestre cons\u00e9cutif.<\/p>\n

Transsion progresse, Samsung et Xiaomi \u00e0 la tra\u00eene<\/b>
\nToujours dominant, le groupe chinois Transsion, constructeur des smartphones de marques Tecno, Itel et Infinix (7,1 milliards d\u2019euros de chiffre d\u2019affaires en 2021), tire son \u00e9pingle du jeu en repr\u00e9sentant 48 % des envois de terminaux sur le continent. Cette part de march\u00e9 ne conna\u00eet n\u00e9anmoins qu\u2019une croissance de 1 point par rapport \u00e0 la m\u00eame p\u00e9riode en 2021. Au cours du premier trimestre de 2022, \u00ab les marques de Transsion ont vu leur premi\u00e8re baisse de ventes depuis la pand\u00e9mie de Covid-19, principalement en raison de la faiblesse des march\u00e9s africains du segment inf\u00e9rieur [consommateurs \u00e0 faibles revenus achetant principalement les mod\u00e8les bas de gammes d\u2019Itel, ndlr] \u00bb, soulignait, au mois de juin, une analyse du cabinet Counterpoint pour l\u2019Afrique et le Moyen-Orient.<\/p>\n

D\u2019apr\u00e8s les chiffres d\u2019IDC, et loin derri\u00e8re le groupe de Shenzhen, le cor\u00e9en Samsung reste num\u00e9ro deux, avec 25,8 % de parts de march\u00e9 (avec des ventes en baisse de 11,3 % en glissement annuel), devant 6,6 % pour le chinois Xiaomi, dont le nombre de commandes a recul\u00e9 de 8,3 % sur un an.<\/p>\n

Des signaux positifs<\/b>
\n\u00ab Pour l\u2019avenir, IDC s\u2019attend \u00e0 ce que les exp\u00e9ditions de smartphones vers l\u2019Afrique augmentent de 16,9 % en glissement trimestriel au troisi\u00e8me trimestre 2022 et de 9,5 % suppl\u00e9mentaires au quatri\u00e8me trimestre 2022 \u00bb, rassure le cabinet.
\nAutre signal positif pour le secteur, les livraisons de feature phones, ces terminaux dot\u00e9s d\u2019une connexion 3G ou 4G, de clavier num\u00e9rique et ne co\u00fbtant que quelques dizaines de dollars, ont quant \u00e0 elles progress\u00e9 de 10,6 % compar\u00e9 au premier trimestre. Les op\u00e9rateurs du continent misent en partie sur ce type d\u2019\u00e9quipement pour acc\u00e9l\u00e9rer la p\u00e9n\u00e9tration de l\u2019internet mobile dans les zones rurales. Quelque 575 millions d\u2019Africains vivant pourtant en zone couverte n\u2019utilisent toujours pas l\u2019internet mobile.<\/p>\n

Pour plus d’informations et d’analyses sur la Tchad<\/a>, suivez Africa-Press<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Africa-Press – Tchad. Inflation, co\u00fbts des transports et des composants, probl\u00e8mes d\u2019approvisionnement, incertitudes \u00e9conomiques\u2026 Le cocktail explosif est actuellement r\u00e9uni pour que le march\u00e9 africain des smartphones freine des quatre fers. Selon une \u00e9tude trimestrielle publi\u00e9e par le cabinet am\u00e9ricain d\u2019intelligence \u00e9conomique International Data Corporation (IDC) 18,1 millions de smartphones ont \u00e9t\u00e9 exp\u00e9di\u00e9s sur le […]<\/p>\n","protected":false},"author":82,"featured_media":31941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11,10],"tags":[37,292,29],"class_list":["post-31942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-homepage-french","category-toutes-les-actualites","tag-africa-press","tag-africa-press-tchad","tag-tchad"],"yoast_head":"\nSmartphones : en Afrique, un an d\u2019essoufflement des ventes - tchad<\/title>\n<meta name=\"description\" content=\"Inflation, co\u00fbts des transports et des composants, probl\u00e8mes d\u2019approvisionnement, incertitudes \u00e9conomiques\u2026 Le cocktail ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/tchad\/economie\/smartphones-en-afrique-un-an-dessoufflement-des-ventes\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smartphones : en Afrique, un an d\u2019essoufflement des ventes\" \/>\n<meta property=\"og:description\" content=\"Inflation, co\u00fbts des transports et des composants, probl\u00e8mes d\u2019approvisionnement, incertitudes \u00e9conomiques\u2026 Le cocktail ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/tchad\/economie\/smartphones-en-afrique-un-an-dessoufflement-des-ventes\" \/>\n<meta property=\"og:site_name\" content=\"tchad\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-12T15:21:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-12T15:55:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/tchad\/sites\/41\/2022\/09\/postQueueImg_22-631f566e15d29.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/tchad\/economie\/smartphones-en-afrique-un-an-dessoufflement-des-ventes#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/tchad\/economie\/smartphones-en-afrique-un-an-dessoufflement-des-ventes\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/tchad\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"Smartphones : en Afrique, un an d\u2019essoufflement des ventes\",\"datePublished\":\"2022-09-12T15:21:16+00:00\",\"dateModified\":\"2022-09-12T15:55:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/tchad\/economie\/smartphones-en-afrique-un-an-dessoufflement-des-ventes\"},\"wordCount\":431,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/tchad\/economie\/smartphones-en-afrique-un-an-dessoufflement-des-ventes#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/tchad\/sites\/41\/2022\/09\/postQueueImg_22-631f566e15d29.jpg\",\"keywords\":[\"Africa Press\",\"Africa Press-Tchad\",\"Tchad\"],\"articleSection\":[\"\u00c9conomie\",\"homepage-french\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/tchad\/economie\/smartphones-en-afrique-un-an-dessoufflement-des-ventes#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/tchad\/economie\/smartphones-en-afrique-un-an-dessoufflement-des-ventes\",\"url\":\"https:\/\/www.africa-press.net\/tchad\/economie\/smartphones-en-afrique-un-an-dessoufflement-des-ventes\",\"name\":\"Smartphones : en Afrique, un an d\u2019essoufflement des ventes - 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