{"id":37685,"date":"2025-02-19T12:28:15","date_gmt":"2025-02-19T12:28:15","guid":{"rendered":"https:\/\/www.africa-press.net\/togo\/politique\/ascension-de-transsion-leader-des-smartphones-en-afrique"},"modified":"2025-04-04T03:46:49","modified_gmt":"2025-04-04T03:46:49","slug":"ascension-de-transsion-leader-des-smartphones-en-afrique","status":"publish","type":"post","link":"https:\/\/www.africa-press.net\/togo\/economie\/ascension-de-transsion-leader-des-smartphones-en-afrique","title":{"rendered":"Ascension de Transsion, leader des smartphones en Afrique"},"content":{"rendered":"<p><span style=\"color: #ff6600\"><strong>Africa-Press &#8211; Togo. <\/strong><\/span>Entre\u0301 dans le top 5 mondial en 2023, le groupe chinois ne cesse de dominer le marche\u0301 africain et de grapiller des parts de marche\u0301 dans le reste du monde.<\/p>\n<p>Transsion domine le marche\u0301 africain des smartphones et continue de convaincre le reste du monde. L\u2019entreprise chinoise \u2013 qui de\u0301tient 50 % des parts de marche\u0301 en Afrique avec ses marques Tecno, Infinix et Itel \u2013 s\u2019est lance\u0301e dans une ope\u0301ration d\u2019expansion. En 2024, le groupe a exporte\u0301 plus de 106 millions de smartphones a\u0300 travers le monde, selon un rapport publie\u0301 en fe\u0301vrier par le cabinet spe\u0301cialise\u0301 Canalys.<\/p>\n<p>Cette croissance annuelle de 15 % lui permet de ravir la 4e place du top mondial a\u0300 son compatriote Oppo (103 millions d\u2019unite\u0301s vendues). Avec 9 % de parts de marche\u0301 dans le monde, Transsion se place ainsi derrie\u0300re le trio de te\u0302te constitue\u0301 dans l\u2019ordre d\u2019Apple, de Samsung et de Xiaomi.<\/p>\n<p>Le groupe est connu de longue date sur le continent africain. Des donne\u0301es publie\u0301es par Canalys pour le troisie\u0300me trimestre 2024 de\u0301montrent que Transsion de\u0301tient 50 % du marche\u0301 des te\u0301le\u0301phones sur le continent. Porte\u0301 par la marque Itel, le holding avait e\u0301coule\u0301 9,3 millions d\u2019unite\u0301s a\u0300 cette date, contre 8,6 millions a\u0300 la me\u0302me pe\u0301riode en 2023. \u00ab Transsion a consolide\u0301 son leadership avec une part de marche\u0301 de 50 % et une croissance de 8 %, gra\u0302ce a\u0300 la remarquable hausse de 34 % d\u2019Itel et aux offres abordables d\u2019Infinix et de Tecno \u00bb, explique le cabinet spe\u0301cialise\u0301.<\/p>\n<p>Succe\u0300s en E\u0301gypte<\/p>\n<p>Au troisie\u0300me trimestre de l\u2019anne\u0301e 2024, ce sont 18,4 millions de smartphones \u2013 toutes marques confondues \u2013 qui avaient e\u0301te\u0301 e\u0301coule\u0301s sur le marche\u0301 africain. En de\u0301tail, l\u2019E\u0301gypte se positionne comme le principal de\u0301bouche\u0301. Le pays a enregistre\u0301 une hausse de 34 % des ventes de smartphones. \u00ab Ce succe\u0300s est du\u0302 a\u0300 la production localise\u0301e, qui a conside\u0301rablement re\u0301duit la de\u0301pendance aux importations, re\u0301duisant la facture d\u2019importation de smartphones de 99 %, a\u0300 1,65 million de dollars ame\u0301ricains au premier semestre 2024 par rapport a\u0300 2021 \u00bb, pre\u0301cise Canalys.<\/p>\n<p>Le Maroc, autrefois l\u2019un des marche\u0301s a\u0300 la croissance la plus rapide en Afrique du Nord, a connu une baisse de 24 %, sous le choc de la hausse des taxes a\u0300 l\u2019importation au de\u0301but de l\u2019anne\u0301e.<\/p>\n<p>Challenger de Transsion en Afrique, Samsung a vendu plus de 3 millions de smartphones sur la me\u0302me pe\u0301riode. La baisse de 30 % des commandes chez le nume\u0301ro deux mondial s\u2019explique par une re\u0301duction de la demande en Afrique du Sud.<\/p>\n<p>Hors des frontie\u0300res du continent, les te\u0301le\u0301phones du groupe Transsion sont commercialise\u0301s en Asie, notamment dans les pays du Sud-Est, ou\u0300 le groupe se classe troisie\u0300me (ex aequo avec Xiaomi) avec 16 % de parts de marche\u0301 en 2024. Le holding re\u0301ussit l\u2019exploit de ravir la premie\u0300re place des expe\u0301ditions de smartphones au quatrie\u0300me trimestre de l\u2019anne\u0301e. Cette prouesse est le re\u0301sultat de divers lancements de produit et d\u2019un e\u0301largissement de son re\u0301seau de distributeurs.<\/p>\n<p>En 2023, le constructeur a enregistre\u0301 un chiffre d\u2019affaires de pre\u0300s de 6 milliards d\u2019euros, contre 7,1 milliards en 2022. Les donne\u0301es financie\u0300res de Transsion au titre de l\u2019anne\u0301e sont pour l\u2019instant indisponibles.<\/p>\n<p><strong>Pour plus d&rsquo;informations et d&rsquo;analyses sur la <span style=\"color: #ff6600\">Togo<\/span>, suivez <span style=\"color: #ff6600\">Africa-Press<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa-Press &#8211; Togo. Entre\u0301 dans le top 5 mondial en 2023, le groupe chinois ne cesse de dominer le marche\u0301 africain et de grapiller des parts de marche\u0301 dans le reste du monde. Transsion domine le marche\u0301 africain des smartphones et continue de convaincre le reste du monde. L\u2019entreprise chinoise \u2013 qui de\u0301tient 50 % [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":37684,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[50],"class_list":["post-37685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-toutes-les-actualites","tag-togo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ascension de Transsion, leader des smartphones en Afrique - Togo<\/title>\n<meta name=\"description\" content=\"Entre\u0301 dans le top 5 mondial en 2023, le groupe chinois ne cesse de dominer le marche\u0301 africain et de grapiller des part ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.africa-press.net\/togo\/economie\/ascension-de-transsion-leader-des-smartphones-en-afrique\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ascension de Transsion, leader des smartphones en Afrique\" \/>\n<meta property=\"og:description\" content=\"Entre\u0301 dans le top 5 mondial en 2023, le groupe chinois ne cesse de dominer le marche\u0301 africain et de grapiller des part ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.africa-press.net\/togo\/economie\/ascension-de-transsion-leader-des-smartphones-en-afrique\" \/>\n<meta property=\"og:site_name\" content=\"Togo\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-19T12:28:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T03:46:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.africa-press.net\/togo\/sites\/58\/2025\/02\/sm_1739956903.576557.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cfeditorfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cfeditorfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.africa-press.net\/togo\/economie\/ascension-de-transsion-leader-des-smartphones-en-afrique#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.africa-press.net\/togo\/economie\/ascension-de-transsion-leader-des-smartphones-en-afrique\"},\"author\":{\"name\":\"cfeditorfr\",\"@id\":\"https:\/\/www.africa-press.net\/togo\/#\/schema\/person\/2b1cf3cd81a31e3cd26889ca66d677f1\"},\"headline\":\"Ascension de Transsion, leader des smartphones en Afrique\",\"datePublished\":\"2025-02-19T12:28:15+00:00\",\"dateModified\":\"2025-04-04T03:46:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.africa-press.net\/togo\/economie\/ascension-de-transsion-leader-des-smartphones-en-afrique\"},\"wordCount\":587,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.africa-press.net\/togo\/economie\/ascension-de-transsion-leader-des-smartphones-en-afrique#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.africa-press.net\/togo\/sites\/58\/2025\/02\/sm_1739956903.576557.jpg\",\"keywords\":[\"Togo\"],\"articleSection\":[\"\u00c9conomie\",\"Toutes les actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.africa-press.net\/togo\/economie\/ascension-de-transsion-leader-des-smartphones-en-afrique#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.africa-press.net\/togo\/economie\/ascension-de-transsion-leader-des-smartphones-en-afrique\",\"url\":\"https:\/\/www.africa-press.net\/togo\/economie\/ascension-de-transsion-leader-des-smartphones-en-afrique\",\"name\":\"Ascension de Transsion, leader des smartphones en Afrique - 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