Filmmakers Urged to be Uganda’S Global Ambassadors

1
Filmmakers Urged to be Uganda'S Global Ambassadors
Filmmakers Urged to be Uganda'S Global Ambassadors

Africa-Press – Uganda. Ugandan filmmakers have been called upon to embrace their role as cultural ambassadors by telling powerful, authentic stories that reflect the nation’s identity, values, and aspirations.

The call was made by Isaac Kigozi, Senior Principal Trade and Investment Officer at the Office of the President – Diaspora Affairs, during a high-level industry engagement with Hollywood actor Gbenga Akinnagbe and local creatives at UCC House in Bugoloobi.

“Filmmakers, you are Uganda’s storytellers—our frontline ambassadors,” Kigozi said. “Every script, play, and film is an opportunity to showcase the beauty, potential, and power of our nation. Your next film could be the one that inspires a tourist to visit Uganda, or a global investor to bet on our talent. Always think of that as you craft your next project.”

Kigozi emphasized that under the leadership of President Museveni, government is actively supporting the growth of Uganda’s creative economy—especially through the Diaspora Affairs Department in partnership with institutions like the Uganda Communications Commission (UCC) and initiatives such as the Uganda Film Festival (UFF).

“This is more than a single event—it’s a rallying call,” he added. “The world is watching. Our moment is now. Let’s take Uganda global.”

Kigozi also challenged creatives to focus on building capacity over chasing funding. He stressed that while financial support is important, knowledge is the true currency of progress.

“Cash matters, yes, but knowledge is king,” he said.

“Master the art of scriptwriting, production, and distribution through initiatives like the Opportunities Are Here (OAH) Project and the EU/UNESCO collaborations. When you invest in your craft, success and funding will follow. Don’t beg for handouts—build a legacy.”

He described networking as the “heartbeat” of Uganda’s film industry and a critical driver of growth and sustainability.

According to Kigozi, collaboration and exposure to international best practices will determine how far Uganda’s filmmakers can go.

“From e-distribution platforms like REFILE to Ntare Guma Mbaho Mwine’s spotlight at the 2025 African Film Festival, networking is connecting Ugandan creatives to global stages. We need to think Cannes. Think PGA. Think SAG-AFTRA.”

Reaffirming government support, Kigozi outlined the commitment by the Office of the President to push for favorable policies such as the establishment of a National Film Fund and tax incentives to nurture talent. He also pointed to ongoing efforts to tap into the Ugandan diaspora for knowledge transfer, market access, and international recognition of Ugandan content.

In partnership with UCC and Pearlwood, the office is exploring strategic ways to equip the industry with cutting-edge training, digital tools, and infrastructure to boost output and quality.

“This is a national agenda,” he said. “And we’re your partners. Bring your fire—we’ll fuel it.”

Kigozi encouraged actors, writers, producers, and other creatives to unite under professional guilds and unions.

He said these bodies are essential in advocating for fair wages, protecting intellectual property rights, and setting professional standards across the industry.

He further advised guild leaders to engage international organizations such as the Writers Guild of America (WGA), Producers Guild of America (PGA), and SAG-AFTRA to learn from their experiences—both successes and challenges—and use that knowledge to build a stronger foundation for Uganda’s creative sector.

“To every Ugandan creative—your talent is this nation’s gift to the world,” Kigozi noted.

“Protect it with unity, elevate it with pride, and amplify it through collaboration. With President Museveni’s support and our shared vision, Uganda is on the brink of a creative revolution. Let’s make Uganda the beating heart of African storytelling.”

For More News And Analysis About Uganda Follow Africa-Press

LEAVE A REPLY

Please enter your comment!
Please enter your name here