Africa-Press – Uganda. MTN Uganda has officially unveiled MTN Ads, a powerful digital advertising solution designed to help businesses reach customers more effectively and efficiently through precision targeting and real-time campaign performance tracking.
The platform, which has been live and tested for more than a year, is now fully rolled out, bringing the power of MTN’s 22 million subscribers and advanced data insights to marketers across Uganda.
Speaking at the launch held during the Annual Marketers Fireplace at Hotel Africana in Kampala, MTN Uganda’s Senior Manager for Digital Services, Susan Kayemba, said MTN Ads marks the beginning of a new era in digital marketing.
“With MTN Ads, we are ushering in a new era of digital advertising in Uganda. Businesses now have a direct and powerful channel to engage their customers in ways that are personal, measurable, and effective,” Kayemba said. “We’re not just connecting brands to audiences — we’re connecting people to experiences that ignite action.”
The event attracted marketing professionals, media buyers, and business owners, who praised the platform for its simplicity, transparency, and potential to drive tangible business results.
According to MTN, MTN Ads enables businesses to create tailor-made, data-driven campaigns based on demographics, behavior, and location, allowing brands to reach their ideal customers at the right time and place.
Whether a small restaurant promoting local offers or a national brand running a countrywide campaign, the platform caters to every business size and goal.
Early adopters have already reported significant improvements in customer engagement, store visits, and sales conversions.
In addition to its targeting capabilities, MTN Ads provides users with several added benefits, including a free business directory listing, a zero-rated branded page on MTN website and guaranteed audience reach depending on the package selected.
Businesses can also monitor campaign performance in real time and optimize their advertising spend through transparent, data-backed insights.
The new service aligns with MTN Uganda’s Ambition 2025 strategy, which seeks to drive digital and financial inclusion through innovative platforms that empower individuals and businesses to thrive in a connected world.
“With over 22 million customers on our network, MTN Ads is the bridge between a brand’s message and the right audience. This is how businesses will make their mark,” Kayemba added.
For customers, the platform promises a more relevant and engaging advertising experience — one that replaces generic promotions with personalized offers and timely deals.
Businesses interested in signing up can visit www.mtnads.co.ug to create their free profiles and begin reaching millions of MTN customers with targeted campaigns.
The launch of MTN Ads underscores MTN Uganda’s continued commitment to driving innovation, supporting local businesses, and accelerating Uganda’s journey toward a modern, inclusive digital economy.
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